Joining the Volvo XC60 is a parade of all Volvo premium cars that will excite the market with their presence plus a special three-tier promotion is offered — special installment package, a choice of iPhone or iPad, and a chance to win 1-carat diamond. The promotion is available for customers who take delivery of the cars before December 30, 2010.
Chantana Vatanaromya, President of Volvo Car (Thailand) Co Ltd, said, “Motor Expo is the largest auto fair held just before the festive season. Volvo therefore takes this opportunity to unveil our new Volvo XC60 2-wheel drive to celebrate this occasion with our customers, especially urban people with active lifestyle with taste. To make it more special, the buyers of the first 48 Volvo XC60 will get complimentary rear seat entertainment system. We have also launched a lovely 30-second TVC since late November to promote the new crossover.
“In addition to the Volvo XC60, this event is a good opportunity for visitors to experience our All New Volvo S60 with the world’s first “Pedestrian Detection with Full Auto Brake”, Volvo’s proprietary safety innovation that enables the car to stop automatically before it hits pedestrians while driving at low speed. The S80 2.5FT with FlexiFuel E85 is also here. It is one of the market leaders in alternative energy vehicle that best confirms Volvo’s commitment to alternative energy and support for the government’s energy policy. The government recently announced E85 excise tax restructuring is a testament for the government’s commitment to the alternative energy policy and Volvo is glad to be in a strong position to support the government.”
Volvo booth this year will focus on environmentally friendly and safety technologies, the area which Volvo has strong leadership. The concept also matches well with the Motor Expo’s overall them that focus on cooperation from everyone in using highly efficient cars that has less impact on the environment. Volvo cars are equipped with highly efficient and powerful engine and with impressive fuel efficiency and low emission or alternative energy, such as bio diesel, compatible. Highlighting its consumers’ care commitment, Volvo’s cars also have special system that ensure clean air in the passenger cabin, providing good quality air for people with allergy.
The luxury crossover for active urban people
The new XC60 is powered by 2.0L turbo diesel commonrail engine that provides 163 HP at 3,000 rpm and an impressive torque of 400Nm at 1,450-2,850 rpm, providing smooth operation. It also provides great fuel efficiency and complete combustion with low emission. The crossover runs on B5 fuel.
Safer and fun
The New Volvo XC60 continues to deliver the highest safety standard with the innovative, award-winning “City Safety” technology. The innovation enables the New XC60 to stop automatically when the car approaches the car in front too fast. This feature is activated when driving below 30 kph like in city traffic.
Other safety features include the Adaptive Cruise Control, Collision Warning and Auto Brake and Active Bending Light, which increase safety and provide pleasant driving experience.
The New Volvo XC60 also comes with a range of protective safety features, such as 3-point safety belt with pretensioner on all seats, front airbags, WHIPS or whiplash protection system, front side airbags, Side Impact Protection system and collapsible steering column.
Special offer to celebrate the launch
The new Volvo XC60 will make its debut at the upcoming Motor Expo 2010 at Bt2.99 million. Buyers of the first 48 units will receive complimentary rear seat entertainment system with independent DVD players from Volvo to celebrate this special occasion.
Attractive Promotion for Motor Expo
All customers taking delivery of Volvo S40, V50, S80 2.5FT Business or XC90 D5 from November 19 — December 30, 2010 will be entitled to special three-tier promotion as follows:
Tier 1 — Special offer package
- Bt19,980 monthly installment payment for S40 and V50
- Bt28,980 monthly installment payment for S80 2.5FT Business, and
- Bt41,980 monthly installment payment for XC90 D5
Tier 2 — Choose and enjoy
- iPhone 4 (32GB) or
- iPad (32GB Wi-Fi)
Tier 3 — A chance to win
- 1-carat diamond, 10 prizes (lucky draw on January 17, 2011 and winner announcement on website on January 22, 2011)
Fast Facts:? Volvo Car Corporation is a wholly owned subsidiary of Ford Motor Company and is headquartered in Gothenburg Sweden.
- Volvo Cars has been present in Thailand since 1962, firstly through an independent importer/distributor, and then through a wholly owned National Sales Company, Volvo Car (Thailand) Ltd., since 1971. The Company now employs 22 people.
- Volvo is represented in retailing by 8 authorised dealers operating 11 outlets, nationwide. Five in the Bangkok metropolitan area and six in up-country locations as follows, Wearnes (with locations in Hua Mark, Lumpini and Lad Phrao), Scandinavian Auto, Ramindra; Gothenburg Automobiles, Srinakarin and in other provinces Chiang Mai Sweden Motor, Chiang Mai; Nakornpathom Motor, Nakornpathom; Hat Yai Auto, Songkhla and Phuket; Advance Auto Car, Chon Buri; and Bangkok V.A. Machinery and Parts, Khon Kaen.
- For more information on Volvo Cars' products and services, please refer to www.volvocars.co.th, or contact your nearest authorised dealer.
- Volvo built its first major plant outside Sweden in 1965, just one year after the construction of the present plant in Torslanda (Gothenburg). The first model to be produced in Ghent was the Volvo 120, a.k.a. the Amazon.
- Volvo Cars Ghent currently employs 4,000 employees, building the Volvo C30, S40, V50, S60, and now the new XC60. Production consists of welding, painting and final assembly. The paint shops of the Volvo Cars plants are among the cleanest in the world. Last year Volvo Cars Ghent switched over, like the other Volvo facilities, to 100% green electricity from hydroelectric power.
- For free video content please go to www.media.volvocars.com and click on 'Broadcast Room' to preview and request video. If you haven’t already used this site, please take a moment to register. Once your registration is approved, you can order broadcast-standard video digitally or by tape. Registration and video is free to the media.
For more information please contact:
Nuttha Jittrakorn
Volvo Car (Thailand) Ltd.
Tel: +66-2-319-9820
Fax: +66-2-719-9451
Email: [email protected]
Ruanrudee Taweepol
Communications Director
Ogilvy Public Relations Worldwide
Tel: +66-2-205-6620
Email: [email protected]
Tatsanun Agornchee
Ogilvy Public Relations Worldwide
Tel. +66-2-205-6607
Email: [email protected]