A Far East Quest: Nissan Becomes the First Japanese Automaker to Export U.S.-Built Vehicles to China

Automotive Press Releases Monday August 1, 2005 17:44

Trekking across the Mississippi Delta by rail, the cadre of China-bound Quests roll past the tall magnolias one last time as they head west, before beingshipped across the Pacific to a faraway distant land. As they areloaded aboard transport ships, each Quest takes a bit of Mississippipride on their long journey.

From Canton, Miss., to Canton, China, Nissan North America (NNA)officially began to export U.S. manufactured vehicles to China as partof its NISSAN Value-Up business plan, making Nissan the first Japaneseautomaker to export U.S.-manufactured vehicles to China.

"When we originally built the Canton facility, we were not onlylooking at meeting the needs of the U.S. market, but also the globalmarket," said Dan Gaudette, senior vice president, North AmericanManufacturing and Quality Assurance. "With our Canton and Smyrnaplants combined, our capacity allows us to meet the needs for the U.S.as well as other key global markets."

Nissan's global presence is key to its NISSAN Value-Up businessplan. The plan commitments include selling 4.2 million units in thefiscal year ending March 31, 2008, a 24% increase over sales in thefiscal year ending March 31, 2005.

"International trade of globally competitive products byworld-class companies is key to Mississippi and America's economicfuture," said Mississippi Gov. Haley Barbour. "We are very proud ofNissan and the 6,000 highly skilled Mississippians who make suchexciting and innovative vehicles."

Before Quest exports began to China, Nissan has shipped U.S.-builtvehicles to:
--   The Middle East - Altima, Armada and Infiniti QX56 (Pathfinder
begins in February)
--   Mexico - Altima, Xterra, Maxima, Pathfinder, Quest, Armada and
--   Canada, Guam, Puerto Rico - Altima, Xterra, Maxima,
Pathfinder, Quest, Armada, Frontier, Titan and QX56
--   Taiwan - Quest
To ensure customer satisfaction, Nissan has designed each vehicleto meet the specific needs of each market.

"Every market has its unique requirements, and we work closelywith Design and Engineering to manufacture vehicles that will beattractive to their targeted customers," said Gaudette. "The Altimabound for the Middle East, for instance, has a revised engine,transmission and a larger cooling system, given the warmer climate ofthat region."

The Nissan Quest's engine is modified to meet Chinese emissionstandards, receives a specially tuned suspension to meet rougherterrain, and has standard rear fog lamps.

The Nissan Armada and Infiniti QX56 receive new green tinted glassto meet the Middle Eastern government regulations, and the Armada hasa new final drive-ratio for 2WD equipped vehicles due to the differenttopography.

And the first Quest to arrive in China will have a very specialaccessory: a special commemorative gift basket consisting of giftsdonated by the State of Mississippi and NNA-Canton employees.

"We've recently made automotive history by becoming one of onlysix automotive companies in the U.S. to sell over one million vehicleswithin a 12-month period. Now, we're making history again with theseexports to China. We're extremely excited at meeting this newchallenge," said Jed Connelly, senior vice president, sales andmarketing, NNA.

About Nissan North America, Inc.

In North America, Nissan's operations include automotive styling,engineering, consumer and corporate financing, sales and marketing,distribution and manufacturing. More information on Nissan in NorthAmerica and the complete line of Nissan and Infiniti vehicles can befound online at www.nissanusa.com and www.infiniti.com.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4942639
CONTACT: Nissan North America Corporate Communications
Kyle Bazemore, 310-771-3210 or 310-503-3986
email: kyle.bazemore@nissan-usa.com
Source: Business Wire Press Release

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