Chevrolet Thailand Supports the Empowerment of Thai Youths via Knowledge and Education

Automotive Press Releases Tuesday September 6, 2011 10:20
Bangkok--6 Sep--Weber Shandwick

Chevrolet Sales Thailand recently introduced its ‘Automotive Service Educational Program’ (ASEP) to the Mechanical Engineering Division of Phitsanulok Technical College at the Phitsanulok province in Thailand. Aimed at improving the level and quality of vocational education, particularly in the field of automotive engineering, the college will receive one Chevrolet Colorado as part of the program. The Colorado will be used to enhance hands-on technical learning.

Mr. Martin Apfel, President of GM Thailand and Chevrolet Sales Thailand, was joined by Mr. Phitsanu Polwai, Co-manager of A&P Auto Limited Partnership (Chevrolet Phitsanulok), Mr. Worachai Uttamachai, Deputy Governor of Phitsanulok, and Mr. Boonsong Inchaiwong, Assistant Director of the Academic Department and Acting Director of Phitsanulok Technical College, during the official launching ceremony of ASEP at the institution.

“The ‘Automotive Service Educational Program’ (ASEP) was started in 2006 as a part of the ‘Chevrolet Develops Thai Education’ campaign. Phitsanulok Technical College is one of 11 vocational colleges participating in ASEP Thailand. In addition to learning about automotive technology, students will also have the opportunity to practice what they learned in a hands-on environment. At present, more than 450 students have graduated from ASEP. These students will get an opportunity to join an internship program and work with Chevrolet as well.” Mr. Martin said.

“The ASEP project is like sowing a seed which will turn into a big tree in the future. It will expand educational and career opportunities for youths in Thailand and enhance the quality of human resources in the industry – the foundation for sustainable industrial development ” Mr. Martin added.

In addition to the Phitsanulok Technical College, Chevrolet Sales Thailand also made a stop at the Loei Province and donated a library to the Baan Na Moon Tun school. The library, also a part of the ‘Chevrolet Develops Thai Education’ Campaign, is a joint-effort between Chevrolet Sales Thailand, Chief Phu Luang District Officer, Pattanachaiyont Auto Group Compay Limited (Chevrolet Loei) and Pico (Thailand) Public Company Limited. It will be equipped with books and media that are essential for keeping up with today’s global educational trends, providing students access to information and empowering them with knowledge. Chevrolet’s library donation project is now in its sixth year.

Mr.Martin said “Chevrolet is pleased to play its part in giving an opportunity to Thai youths to development themselves and providing them with access to information and education. Building libraries and giving access Thai youths access to information will broaden and enhance knowledge. Education and knowledge is the foundation of the development of the community and eventually, the country.”

About “Chevrolet Develops Thai Education”

Recognizing the importance of education towards sustainable development, Chevrolet Sales Thailand (CST) founded the ’Chevrolet Develops Thai Education’ campaign. Since 2004, CST has donated more than one million baht in scholarships to students across the country. Chevrolet has also shown its commitment to this campaign by constructing libraries for elementary schools in remote areas in 14 provinces across Thailand. The provinces include Lop Buri, Chanthaburi, Rayong (in the central region); Phichit, Phrea, Phayao, Phechabun (northern region); Krabi, Trang, Songkhla, Prachuap Kiri Khan (southern region); and Kalasin, Surin, Yasothon (in the Northeast). Also under the campaign is the Automotive Service Educational Program (ASEP), under which technology labs are constructed for vocational institutions from different regions in Thailand. Additionally, vehicles, equipment and maintenance tools are also provided to enhance hands-on learning. To date, CST has invested, in cash and kind, up to a total of THB 64 million, in the ‘Chevrolet Develops Thai Education’ campaign.

About Chevrolet

Founded in Detroit in 1911, Chevrolet is celebrating its centennial as a global automotive brand. Last year, about 4.26 million Chevrolets were sold in more than 130 countries or one every 7.4 seconds. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes passenger cars, crossovers and trucks, from the Camaro and Corvette performance cars, to award-winning passenger cars including the Aveo, Sonic, Spark, Cruze and Malibu, to crossovers like the Orlando and Captiva, to the Colorado pickup. Chevrolet offers fuel-saving engines, hybrids and the Volt extended-range electric vehicle, which provides up to 80 km of electric, gasoline-free driving and a total driving range of 570 km. More information regarding Chevrolet models can be found at

For further information please visit, or You may also contact:
Sasinan Allmand
Public Relations Director
General Motors Thailand/Southeast Asia
Chevrolet Sales Thailand
Tel: +662 791 3400
Paphada Tuanghirunvimon
Weber Shandwick Worldwide
Tel: +662 343 6057
Anotai Termkunanon
Weber Shandwick Worldwide
Tel: +662 343 6182

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