Ceremony Marks First Shipment of the All-new Mirage Global Compact Car from Thailand to Japan

Automotive Press Releases Tuesday July 17, 2012 17:58
Bangkok--17 Jul--Mitsubishi Motors
  • Japan next market to be invaded by the global strategic vehicle -

Mitsubishi Motors Corporation (MMC) announces that Mitsubishi Motors Thailand (MMTh)*1 today held a ceremony to celebrate the first shipment of the Mirage new global compact car to Japan. Attended by the Thai Minister of Industry and other guests, the ceremony was held at Laem Chabang Port, adjacent to MMTh’s Laem Chabang Plant.

*1: MMC’s exclusive producer and distributor in Thailand.
Ensuring Japan-level Quality in Thailand

MMC is doing everything possible to ensure that the new Mirage delivers the highest levels of quality. As at other MMC factories worldwide, MMTh’s Laem Chabang Plant has adopted the Mitsubishi Motors Production Way (MMPW) global quality assurance framework. Guaranteeing the highest levels of build and finish quality, MMPW operates through the concept of “stage completion” which requires cars to meet stringent quality standards at one work station before being allowed to pass to the next station. In addition, prior to the start of the new Mirage production, MMC has stationed Japanese inspection experts at the MMTh’s plant to inspect 100% of the vehicles before they are shipped as well as train local Thai inspectors.

Even High Quality Needs a Double Check

The new Mirage will be shipped from the Laem Chabang Port to the port of Nagoya in Japan. Each Thai-built Mirage leaves Laem Chabang having already passed the same rigorous pre-shipment inspection as vehicles produced at MMC factories in Japan. However, in MMC’s painstaking efforts to ensure quality, the Mirages are inspected yet again at a newly established facility at the Nagoya port as a double- or triple-check. Once the vehicles pass the extra inspection, each Mirage will be issued with a final approval certificate and shipped to MMC dealerships throughout Japan.

With Global Distribution Comes Global-level Production Volume

Shipments of the new Mirage from Thailand to Japan begin today and the new model is due to go on sale in Japan at the end of August. MMTh’s Laem Chabang Plant is the largest MMC plant and export hub outside Japan in its global production network. The new Mirage is being built at a brand-new third factory at the Laem Chabang Plant, which was specifically designated for the production of the new model. Production of the new Mirage for the Thai-market began in March and production of the ASEAN-market version began in June of this year. Cumulative production of the new Mirage at the end of June had reached 11,000 units. Following its launch in Japan, MMC plans to expand introduction of the new Mirage to other markets starting with Europe, Australia and North America, with production volume for the 2012 fiscal year expected to reach 120,000 units. Production capacity at the new third factory in Thailand is currently 150,000 units per year, but is capable of being expanded to 200,000 units per year.


Latest Press Release

Accurate Communication of Service Fees and Costs Enhance Customer Satisfaction, J.D. Power Finds Isuzu Ranks Highest in Thailand After-Sales Customer Satisfaction

Clear communication with customers both before and after vehicle service is one of the key drivers of customer satisfaction, particularly when providing service fees and cost estimates, according to the J.D. Power 2018 Thailand Customer Service Index...

FOTON AUMAN EST-A Exhibited at the IAA 2018, Revealing a Development Ambition through Deep Cooperation

On September 19, 2018, the 67th IAA Commercial Vehicles Hanover was opened officially. Daimler exhibited its truck products at Daimler exhibition booth. As Daimler's typical business representative in China, BFDA exhibited AUMAN EST-A at the Daimler...

Yanmar Launches Search for the original YNB300 Excavator on its 50th Anniversary

YANMAR CONSTRUCTION EQUIPMENT CO., LTD. has launched a campaign to find the "YNB300" mini excavator on the occasion of its 50th anniversary. The YNB300 mini excavator was first manufactured in 1968 making 2018 its 50th anniversary. In 1960 farmers and...

Forty years of Mitsubishi pickup success

It's 1978, and the world is changing. Space Invaders spreads to arcades across the globe and launches the video game industry. The first automated cellular phone network is being built in Japan and Superman takes off in cinemas. Another product is...

Renault-Nissan-Mitsubishi and Google Join Forces on Next-Generation Infotainment

- World's leading automotive Alliance signs a global multiyear agreement to partner with Google to equip Renault, Nissan and Mitsubishi vehicles with intelligent infotainment systems - The Alliance will utilize Android, world's most popular operating...

Related Topics