Honda ranks Number One for 2013 passenger car sales and receives Trusted Brand Award for two consecutive years

Automotive Press Releases Friday January 17, 2014 10:46
Bangkok--17 Jan--Aziam Burson-Marsteller
Honda ranks Number One for 2013 passenger car sales and receives Trusted Brand Awardfor two consecutive years,reinforcing its leadership as automobile brand of choice among Thai customers

Honda Automobile (Thailand) Co., Ltd. announcedits milestone as the 2013 market leader in passenger car market with the highest accumulated sales (January to December 2013) of 213,155 units, out of total passenger car sales of 657,950 units, achieving 32.4% market share and, up 24.5% compared to 2012’s total sales of 171,208 units. This has driven Honda to reach the Number One position in this segment for the first time. The overall Thai automobile market (including commercial vehicles and passenger cars) had total sales of 1,323,857 units, with Honda gaining 16.1% market share, making the company Number Two in the market for the first time.

Honda has also received the TAQA - Thailand Automotive Quality Award 2013 - Outstanding Brand Image for Trusted Brand for two consecutive years in 2012 and 2013, according to the findings from a survey conducted among Thai consumers. These achievements confirm Honda’s success as the automobile brand of choice that always enjoys the confidence and trust of Thai customers.

Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., said, “Honda’s achievements can be attributed to our commitment to consistently deliver innovative automobiles that meet all customer lifestyles as well as implementing diverse marketing activities and service enhancement and the expansion of the Honda service centers to 200 to provide customers with total convenience and care. We express our deep gratitude for the confidence and encouragement that all Thai customers and related parties have always given to us, even when we faced the major flooding in late 2011. This enabled Honda to return to strength rapidly and achieve the number one position in the 2013 Thai passenger car market.

“2014 is an important year for the Honda Group of Companies in Thailand as we are celebrating the 50th anniversary of the company’s operation in the Kingdom. We will continue to strive to deliver a wide range of automobiles and create a new dimension for the Thai automotive industry in order to fulfill customer requirements and increase customer satisfaction to ensure Honda remains positioned as the number one brand in Thai customers’ hearts. We also are committed to contributing to society through our Honda Khiang Khang Thai Fund, which is prepared to provide immediate emergency assistance to Thai people in time of natural disasters. This demonstrates our thankfulness to Thai society by maintaining its well-being as we will always be side-by-side with Thai people," concluded Pitak.


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