Isuzu MU-X and the “New! Isuzu D-Max Super Daylight” at the 35th Bangkok International Motor Show 2014

Tuesday 25 March 2014 15:59
Isuzu is powering its flagship army of world-class pickup vehicles to the 35th Bangkok International Motor Show 2014 or BIMS 2014. Bearing the torch for the impressive Isuzu lineup is the “New! ISUZU D-MAX SUPER DAYLIGHT” which is the new benchmark standard for world-class pickups. The “New! ISUZU D-MAX SUPER DAYLIGHT” features “Super Daylight” headlight technology that delivers bright visible beams during daytime. This advanced illumination capability is fitted to every Isuzu model and engine variant at the event. Also featured is “ISUZU MU-X” which is an engineering marvel designed for the luxury segment and caters to leaders as its core customer. The “ISUZU MU-X” is the Thai PPV market’s best-selling vehicle to date. Wrapping up the Isuzu entourage is the “New! ISUZU D-MAX X-SERIES SUPER DAYLIGHT” and the potent Full Race version of the Isuzu race vehicle which starred in the “Nitto 3K Isuzu one Make Race 2014”. The Isuzu Full Race vehicle is a beast on the tarmac with its power specifications. Come and enjoy the Isuzu booth which is filled with entertainment and fun-filled activities at Challenger Hall, IMPACT, Muang Thong Thani.

Mr. Hiroshi Nakagawa, President of Tri Petch Isuzu Sales Co, Ltd. said, “Isuzu has never stopped its drive to improve its product development operations for every Isuzu model. Our aim is to achieve the highest quality and driving performance levels in diesel engine technology through our Isuzu engineering specialists. The result of Isuzu’s efforts were realized with the introduction of the latest generation Isuzu Ddi Super Commonrail engine EURO 4 standard which is environment-friendly yet still delivers impressive performance, best-in-class fuel-efficiency levels, excellent handling, vehicle stability and road-grip qualities thanks to its state-of-the-art suspension system, and world-class safety technology. A key Isuzu intelligent technology that enhances driving skills, driver development, safety levels and improves fuel efficiency levels is the “ISUZU INSIGHT” innovation which is our exclusive technology that calculates and evaluates driver behavior; the highlight of “ISUZU INSIGHT” technology is its ability to constantly improve driving skills of the Isuzu customer and provide a rewarding ownership experience.

The “ISUZU D-MAX SUPER DAYLIGHT” immediately set the new industry benchmark for the pickup industry in Thailand with its innovative “SUPER DAYLIGHT” headlight technology which produces bright visible illumination during broad daylight, intense sunny conditions, heavy rainfall or thick fog weather conditions. This quantum leap in visibility improvement for the Isuzu customer and vehicle occupants is shared with luxury vehicles from Europe.

The fresh and chic design of the ISUZU booth at the 35th Bangkok International Motor Show 2014 is based on the “ISUZU SUPER DAYLIGHT” theme. Hence visitors at the ISUZU booth will see LED lights and creative lighting installations that will enable the ISUZU booth to stand out above competition at the event which has graduated to the ranks of its international motorshow counterparts.” said Mr. Nakagawa.

Isuzu’s booth at the 35th Bangkok International Motor Show 2014 will feature a wide colorful variety of Isuzu vehicle displays decked out in creative style motifs and model selections such as the following:

ISUZU MU-X, the ultimate luxury Sports Utility Vehicle in the form of the “City SUV” that answers every discerning need and requirement of the modern lifestyle with a design concept that is elegant, spectacular, stylish with a sporty sensation, exudes luxury and provides unrivalled safety standards with the Super Daylight headlight technology that will illuminate for greater visibility even under bright daylight, heavy rain or foggy weather conditions to ensure excellent visibility for its vehicle occupants. The ISUZU MU-X is equipped with a brand new revolutionary suspension system with coil-spring technology on all four wheels, a “5-Link Suspension” for excellent vehicle stability, superb road grip capability and a smooth comfortable ride normally found in hi-end luxury passenger cars. Peace of mind and absolute confidence in the ISUZU MU-X’s stopping power with barking systems equipped with heat-ventilating systems for all four wheels and the addition of safety systems such as Anti-Lock Braking (ABS) system, Electronic Brake-force Distribution (EBD), Brake Assist (BA), Electronic Stability Control (ESC) and Traction Control System (TCS) to prevent wheel-spin. Enjoy a pleasant journey with our Isuzu Media Solutions entertainment system. Take charge and tell your unique success story to the world by owning the “ISUZU MU-X” in White Pearl Everest color tone with stylish exclusive style sticker motifs. This luxury SUV comes with special accessories and tuning gimmicks such as its low road-hugging stance look for a sportier appearance stylish 20-inch alloys by TAW and large Nitto tyres 265/50 R20 and a special accessories such as the installation of a bicycle stand for two bicycles, and a hook-mechanism feature to attach boats among a few of the other technical highlights shown at the 35th BIMS 2014 event.

The New! ISUZU D-MAX SUPER DAYLIGHT V-CROSS Sports Off-road pickup is in a class of its own. This is a genuine Sports Off-road pickup that comes with the “ISUZU SUPER DAYLIGHT” headlight technology as the new industry benchmark with its ability to illuminate clear visible light beams from its headlights during broad daylight conditions. This is a reflection of the owner’s character of leadership on on every road journey. The new headlight technology has a Black Projector Chrome design with LED signal lights on its side-view mirrors, LED lights for its newly-designed tail-lamps. Absolutely stylish from every angle and suave which commands attention never seen before in a vehicle of its class. Uncompromising performance, robust and strength to take on every obstacle. Supreme confidence with the i-GRIP specially designed to deliver a harmonious operation of every component through an extended wheel-base and wider wheel tracks to deliver a perfect relationship with the vehicle. The engine installation is ideally located for perfect stability and excellent road-gripping capability thanks to its SSF (Static Stability Factor) that ensures easy precision vehicle control and vehicle stability. Get ready for a new adventure in life that will challenge your dreams when you experience the “ISUZU D-MAX SUPER DAYLIGHT V-CROSS” world-class Sports Off-road pickup and its Red Venetian exterior that is simply stunning with its accessory kit imported from the US comprising a 6-inch suspension kit, alloys wheels by TG and BF Goodrich A/T tyres featuring a bright rim color finish that complements the exterior color of the vehicle. Also included is a bumper kit imported from Australia with LED sports light and a special suspension struts with twist adjustment mechanism by Race Runner.

NEW! ISUZU D-MAX X-SERIES SUPER DAYLIGHT pickup which exudes style and a fresh suave body lines for both the exterior and interior. The design philosophy of this unique Isuzu product caters to customers young and sporty at heart. Hot and radical is the perfect description of its Red-Black exterior color tone and its “X-Series” motif and double-line design motif for the front and rear to exemplify the unique personality of the owner. Advanced open-close locking system for vehicle doors, engine ignition without key or remote, Entertainment system by Isuzu Media Solutions and an Isuzu Genius Hi-End audio system that interfaces with any entertainment technology without requiring additional special accessories and ready to raise your excitement levels at any given moment in your rewarding lifestyle. Enjoy absolute confidence in the ECO Function system which enables you to achieve optimal fuel efficiency and a Real-time Traffic Information system. Meet the “ISUZU D-MAX SUPER DAYLIGHT X-SERIES” which was developed specifically for the young generation with a sport outlook on life. Get thrilled by the Isuzu Full Race racing version which competed in the “Nitto 3K Isuzu One Make Race 2014”. The Full race version promises to deliver optimal performance with stylish racing style sticker motifs.

The Isuzu booth will feature popular emcees and entertainment figures at all times in order to provide Isuzu booth visitors a fun time throughout the duration of the 12-day event. Well known Cee-Chatpavee Trichatchavalwong, Diew-Suriyon Arunwatanakul, DJ Plakung, DJ Tonhom, Mick-Boromvut Hirunyathiti and Aoh-Kirati Thepthan and a host of fun-filled games and activities only at the Isuzu booth.

Exciting fun-filled activities start at the special corner “ISUZU INSIGHT” which is an Isuzu innovation that calculates and evaluates driving behavior patterns and improves the driver’s skills for enhanced safety. This is the new Safety Standard in the world of the pickup industry. Come and see a very special show with Isuzu’s two brand ambassadors “Boy-Pakorn and Kong-Saharat” who will surprise booth visitors with Isuzu’s “Magic Door”.

Koh-tee, Kan-Chunhawat and Pan-Pan Sutatta will also team up for extreme fun.

Fashion Lifestyle with Live Music and a Runway fashion show highlighted by the talented singers of the popular “The Voice Thailand” TV show. Singers include V-Violet, Tukta-Chamaporn, Fangkao-Natcha and Opal-Praphut. Also featured are sexy models on the catwalk in the new Summer Lifestyle fashion collection.

Street Dance & Funk Style. The new dance phenomenon which focuses on facial expressions, gestures and emotions. Yet just another facet of the color and excitement in the guise of Morph Man in his first inflatable suit designed for street dance.

The Isuzu Photo Contest 2014. Send in your best photographs taken by your favorite digital camera or via instagram. Send it to Hashtag #isuzuinstagram and compete for prizes totaling over 100,000 Baht.

For those interested in obtaining technical and sales information on any Isuzu activity or Isuzu vehicle product please contact our charming i-Girls.

Get ready to experience and test drive the “NEW! ISUZU D-MAX SUPER DAYLIGHT”, the new international standard of the pickup industry that answers every discerning need of the customer. Meet the “ISUZU MU-X”, a luxury SUV which stands above its competition will be waiting for show goers at the ISUZU booth at the 35th Bangkok International Motor Show held during March 26-April 6, 2014 at Challenger Hall, IMPACT, Muang Thong Thani.

Public Relations Section, Corporate Relations Office,

Tri Petch Isuzu Sales Co., Ltd.

Tel: 02-966-2127-9