“In 2012, AP Honda set up a new trend for domestic motorcycle industry by introducing Zoomer-X – the naked AT model with its outside-the-box design – to the market. With its naked design and free form pattern combined with other elements, Zoomer-X has been well and quickly received by the teen users. It also emphasises the image as a fun brand of Honda motorcycle,” said Nobuhide Nagata, President of AP Honda Co Ltd, the official Honda motorcycle distributor in Thailand.
“In 2014, AP Honda has launched a new brand campaign, “Power of Fun Project” that aims to bring the young riders to go outside the box and look for new perspective, with New Zoomer-X. With its diverse character for the teens to identify themselves with, the model stands out from others with the unique colours and technology. This is how a motorcycle becomes the solution of function and style for the teen users.”
New Zoomer-X has been developed to another level of fun. Under the concept of “Life Unblocked”, the new model comes with hyper colors that perfectly match with naked body and free space under the seat. The 12-inch cast wheels and tubeless tyres will enhance high traction and eliminate the flat-tyre problem. The new design of X-Meter and naked handle bar has been designed for a fun performance on the road. The upside down shock absorber will make the ride even smoother. The Combi Brake System (only with Combi Brake type) that works with 3-pots caliper will distribute the brake to the front and rear systems.
New Zoomer-X has been designed for performance, with its latest PGM-FI technology; 110cc engine that has been improved for an easier maintenance; fuel efficiency at 53km/litre based on international Mode ECE R40; and is E20 gasoline compatible.
To be able to communicate with the young target group, Honda has chosen “Tor-Thanapob Leeratanakajorn” – heartthrob from Hormone series to present the model. The presenter will persuade all teens to break the norm and open up their eyes for new perspective of life via “Funnimation” which is the 5 episode animations for 5 styles of new Zoomer-X. The animation will be aired on www.youtube.com/hondamotorcycleTHA.
New Zoomer-X will be available at Honda Wing Center nationwide from June 9 onwards. There are 5 color options, representing 5 styles. The 3 disc brake type is available in 3 options; Alien Green, Pink Runner, Halloween Orange. The Combi Brake model is available in Monster Black (matte black) and White Angel (glossy white). Suggested retail price is Bt52,500 for disc brake type, and Bt55,000 for Combi Brake System type.
Let’s have fun and change the world with technology from Honda at www.aphonda.co.th or www.facebook.com/hondamotorcyclethailand.