World First Technology Connects Cycle Helmets With Cars

Automotive Press Releases Friday December 19, 2014 15:00
GOTHENBURG, Sweden--19 Dec--PRNewswire/InfoQuest
Volvo Cars and POC to Demonstrate Life-Saving Wearable Cycling Tech Concept at International CES 2015
  • With Photo
  • Accident data from Europe reveals about: 50 per cent of all cyclists killed in traffic have collided with a car
  • Nearly 50,000 cyclist fatalities and injuries in the US every year (NHTSA, Nov 2013)
  • Unique partnership between Volvo Cars, POC and Ericsson aims to end crashes between cars and bikes

In a ground-breaking collaboration, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (6-9 January 2015).

To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech
(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )
(Photo: http://photos.prnewswire.com/prnh/20141219/720443 )

The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents. No car manufacturer has previously put a stake in the ground to help address the problem by using Connected Safety technology - until now.

Using a popular smartphone app for bicyclists, like Strava, the cyclist's position can be shared through the Volvo Cars cloud to the car, and vice versa. If an imminent collision is calculated, both road users will be warned - and enabled to take the necessary action to avoid a potential accident. The Volvo driver will be alerted to a cyclist nearby through a head-up display alert - even if he happens to be in a blind spot, e.g. behind a bend or another vehicle or hardly visible during night time. The cyclist will be warned via a helmet-mounted alert light.

The innovative concept is a result of an all-Swedish partnership between Volvo Cars, POC, the leading manufacturer of protective gear for gravity sports athletes and cyclists and Ericsson, the world leader in communications technology and services. The innovative, cloud-based safety concept has exciting development opportunities and will ultimately help save lives across the whole spectrum of "unprotected" road users.

Klas Bendrik, VP and Group CIO at Volvo Cars commented: "The partnership between Volvo Cars, POC and Ericsson is an important milestone in investigating the next steps towards Volvo Car's vision to build cars that will not crash. Today our City Safety system, a standard in the all-new XC90, can detect, warn and auto-brake to avoid collisions with cyclists. By exploring cloud-based safety systems, we are now getting ever closer to eliminating the remaining blind spots between cars and cyclists and by that avoid collisions."

Stefan Ytterborn, CEO and Founder of POC added: "The partnership with Volvo Cars aligns very well with our mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists."

Per Borgklint, SVP and Head of Business Unit Support Solutions at Ericsson said: "Our work with Volvo Cars to explore the connected society, protecting the millions of cyclists on the road is just the latest example of innovation that can change the world."

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk .

https://www.youtube.com/watch?v=Iz8VE1L2S-4
Stefan Elfstrom, Media Relations Manager, Corporate Communications, Volvo Car Corporation, Dept. 50250/PVH50, Goteborg, Sweden, Telephone +46-31-3251878
Video: http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech
Source: Volvo Car Corporation

Latest Press Release

Yanmar Launches Search for the original YNB300 Excavator on its 50th Anniversary

YANMAR CONSTRUCTION EQUIPMENT CO., LTD. has launched a campaign to find the "YNB300" mini excavator on the occasion of its 50th anniversary. The YNB300 mini excavator was first manufactured in 1968 making 2018 its 50th anniversary. In 1960 farmers and...

Forty years of Mitsubishi pickup success

It's 1978, and the world is changing. Space Invaders spreads to arcades across the globe and launches the video game industry. The first automated cellular phone network is being built in Japan and Superman takes off in cinemas. Another product is...

Renault-Nissan-Mitsubishi and Google Join Forces on Next-Generation Infotainment

- World's leading automotive Alliance signs a global multiyear agreement to partner with Google to equip Renault, Nissan and Mitsubishi vehicles with intelligent infotainment systems - The Alliance will utilize Android, world's most popular operating...

Goodyear Celebrates 120 Years of Innovation

As Goodyear celebrates this milestone anniversary, the company reflects on a legacy of innovation and looks ahead to the next generation of mobility solutions Recognized throughout the world as an American industrial icon, The Goodyear Tire & Rubber...

Mazda jumps back into the pickup truck battle with the 2018

The Thai pickup truck market is heating up with the Mazda brand launching its latest attack with a new pickup truck for the 2018 model year. Mazda has been highly successful Thailand's passenger car market, securing the No.3 position, as well as top...

Related Topics