UD Trucks demonstrates commitment to Southeast Asia as company turns 80

Automotive Press Releases Thursday June 4, 2015 13:07
Bangkok--4 Jun--24 คูณ 7
UD Trucks demonstrates commitment to Southeast Asiaas company turns 80trusted legacy in region continues with enhanced Quester line

In celebration of its 80th anniversary this year, Japanese transportation solutions provider UD Trucks has opened a new 3,000 sq ft UD Experience Centre in Ageo, Japan. Meanwhile, the company re-affirms its commitment to Southeast Asia (SEA) with the enhanced UD Quester, which was designed specifically for growth markets.

Mr Christophe Martin, President of UD Trucks in Asia Oceania, reflected: “At UD Trucks, we’ve always thrived on delivering what our customers need. When infrastructure projects escalated rapidly across Southeast Asia in the 1990s, the CWM proved to be the workhorse of choice, winning many loyal fans. Built with a heavy-duty chassis, it was very popular as it serves a wide array of applications and its success enhanced the UD brand in the region.”

He added: “Recently, with our customers in growth markets in Southeast Asia facing challenges such as increasing fuel prices and high operational costs, we launched Quester, designed specifically for such markets. It’s the first in a new generation of cost-effective UD Trucks, specially developed for the world of heavy-duty transportation.”

Enhanced Quester - Worthy Successor to CWM

Durable, reliable and fuel-efficient, Quester is designed to go the extra mile, according to Mr Ian Sinclair, Product Director of UD Trucks (watch video @ https://youtu.be/0NbLV3I8FuI). Compared to its predecessor in Southeast Asia, the CWM, Quester’s cab size is much bigger, offering better all-round visibility. With a high torque engine which operates in the low rev range, it also uses less fuel. Drivability is easy and smooth, offering the driver an almost car-like feel.

With axle configurations ranging from 4x2 to 8x4, Quester can be customized to whatever the customer’s requirements are, for a wide range of applications including long-haul, distribution, construction and mining. Available with two engine alternatives, Quester with the 11-litre engine has an extra engine brake which provides more effective braking and longer life on the wheel brakes.

Based on feedback from its first customers, Quester was recently enhanced with an easier gear shift; the extra engine brake adjusted to lower speed; and a new application category – Dangerous Goods.

“The Quester is designed such that we can ‘spec’ it according to what the customer requires for his business. At UD Trucks, we’re willing to improve or enhance our products if it would make our customer’s business better or smoother. That is what we call the UD Gemba spirit – making things happen,” Mr Martin affirmed.

Rich 80-year history

Founded in 1935 as Nihon Diesel Industries (later Nissan Diesel) by Mr Kenzo Adachi, UD Trucks established itself in the Southeast Asia region in 1978 - first in Malaysia, followed by Indonesia and Thailand. The company has grown steadily and today, UD Trucks is globally present in 64 countries.

Always quick to respond to the demands and needs of the logistics and construction industries in the past eight decades, the trucking pioneer has achieved many firsts including developing the first Japanese-made diesel truck engine in 1938; the first Japanese-made diesel truck, LD1, in 1939; the groundbreaking engine with pioneering ‘uniflow scavenging diesel engine’ (UD for short) technology in 1955 that inspired the name the company is carrying today; and, of course, Quester, the first Japanese heavy-duty truck developed uniquely for growth markets, in 2013.

The company thrives by its brand promise of “Going the Extra Mile” for its customers, from offering products with cutting-edge technologies, to purposeful aftermarket service and support.

UD excels at providing cost-effective solutions to transportation challenges, with products that offer durability, reliability and drivability. At the same time, cutting-edge engineering and design ensure that UD trucks perform with high levels of fuel efficiency and uptime, while meeting today’s demanding safety and environmental standards. The legacy of the venerable 80 year old brand rolls on.

See a video of the enhanced Quester, the next generation of UD Trucks in Southeast Asia, at: https://youtu.be/0NbLV3I8FuI

Latest Press Release

Alliance Ventures Invests in PowerShare to Advance Charging Solutions and Services for Electric Vehicles

Alliance Ventures, the strategic venture capital arm of Renault-Nissan-Mitsubishi, today announced a new investment in PowerShare, an electric vehicle (EV) charging platform startup based in China. PowerShare provides an online platform that connects EV...

Rivian Announces $700M Investment Round Led By Amazon

Rivian has announced an equity investment round of $700M led by Amazon. The investment comes on the heels of Rivian's reveal of the all-electric R1T pickup and R1S SUV at the LA Auto Show last November. Starting with a clean sheet, Rivian has developed...

BMF 2019 is launching the exclusive promotion with 16 motorcycle brands celebrating the beginning of 2nd decade! Expected over 500 bikes sales including accessories collectible products make the spending more than 500 million baht.

"Bangkok Motorbike Festival 11th" invested more than 15 million baht to create the festive atmosphere specially for bikers, with 16 leading motorcycle brands send their latest - popular models offering exclusive campaign for the entering to 2nd decade...

Mercedes-Benz Leasing Thailand announces portfolio growth of 20.4% in 2018 and strategic commitment to enhancing the customer experience in the digital age

Mercedes-Benz Leasing Thailand underlined its leadership as the first-choice provider of "One-stop Financial Service Solutions" in the market with a 20.4% increase in 2018 over the previous year. To maintain the momentum and ensure that the highest level...

Volvo demonstrates its position as a premium carmaker with a difference in the Thai market, reaches a five-year high for car sales, with orders placed for 1,292 new vehicles in 2018

Volvo Car Thailand has claimed another smashing success, selling 1,292 cars in 2018 to mark the highest number of vehicles purchased in one year since 2013. This marks a 13% increase in sales volume, and follows a dramatic growth surge of 32% in 2017....

Related Topics