SKYACTIV technology pushes Mazda to achieve Sales Volume at No.3 in Thai market

Automotive Press Releases Wednesday July 29, 2015 08:49
Bangkok--29 Jul--Mazda Sales

Mazda Sales (Thailand) Co. Ltd. has been able to break the 2,900-units sales mark in June 2015, pushed the brand to be ranked in No.3 for passenger cars sales the first time in Thai market. The SKYACTIV models have led Mazda to great success; Mazda3 is now ranked at No.2 in C segment with 18% market share, the new Mazda2 claiming 11% share in June. This is successful evidence that Mazda is determined to build the brand to be the one that customers trust. This has led Mazda to be able to maintain market share with the total sales volume exceeding 16,000 units for the first half. Mazda is planning to launch an aggressive campaign during the second half of the year with three new models, pickup truck, roadster and SUV, due to hit the roads.

According to Hidesuke Takesue, President of Mazda Sales (Thailand) Co. Ltd., Thailand's economy during the first half of 2015 has been slowing since the end of last year. "Total domestic auto sales during the first six months reached 368,000 vehicles, equivalent to a decline of 16 per cent. However during the remaining part of the year, we expect the situation to improve. For Mazda, total sales were stable with only small changes. Total Mazda sales during the first half of 2015 were 16,837 units, equivalent to a 4.9-per cent market share, which is considerably higher than the same period last year. This is a good success for Mazda because even with stable sales, our market share has risen significantly," he said.

Meanwhile, Mazda sales in June reached 2,939 units, with the Mazda2 achieving sales of 1,513 units, up 158 per cent compared to the corresponding month last year and equivalent to 11 per cent market share while ranked at No.5 of B-car and Eco Car segment. Popularity of the Mazda2 is growing along with increased monthly sales. Next is Mazda3 with 557 units, snatching a high 18 per cent market share while ranked at No.2 followed by the BT-50 PRO pickup with 653 units and the sales of the CX-5 SUV were 216 units in June. As for passenger car segment, Mazda is now ranked at No.3 of the market with the total sales volume of 2,070 units as of June 2015.

Marketing director Thee Permpongpanth added that during the first 6 months of the year, Mazda has carried out an aggressive marketing strategy along with sales and after-sales activities. "Our market evaluation shows that the Thai automobile market has passed its lowest point and is heading for recovery. Mazda's passenger car market is growing continuously especially with the Mazda2 gaining increased popularity among subcompact car buyers. Our evaluation since the start of the year also shows that the small and midsized passenger car market, as well as the SUV market, has a positive trend and our passenger car sales performance has been satisfactory – accumulated sales of the Mazda2 has reached 7,220 units, giving us a 7 per cent market share. We expect that Mazda2 sales in July will break the 1,800-unit mark," Thee said.

Models featuring SKYACTIV technology remains the top sellers for the brand, helping Mazda to maintain continuous growth. Accumulated sales of the Mazda3 this year were 3,751 units, up 4 per cent compared to the same period last year, while market share has surged up to 17 per cent. Year-to-date sales of the CX-5 is 1,734 units helping it to claim a 4 per cent market share while sales of the BT-50 PRO amounted to 4,117 units, which is close to our original target. We expect increased sales during the second half of the year because of the three new models we are planning to launch.

Thee added that Mazda gave much importance to introducing both the clean diesel and gasoline versions of the Mazda2 model during the first half of 2015. "We were highly successful and the market response to the Mazda2 was exceptional, making it the hottest passenger car model today. During the remaining part of the year, Mazda is ready to compete aggressively and we expect that the market will recover considerably. The positive trend can be seen during the month of May and June where sales started to improve. And during the second half of the year, Mazda will launch three new and exciting models namely the new BT-50 PRO, MX-5 roadster and the much-awaited CX-3 subcompact SUV that will appeal to customers with unique taste and requirements," he said

Mazda is promoting its SKYACTIV technology in every market it is present and expects success as well. Mazda's main objective is to develop new technologies like SKYACTIV that redefines the engineering world by taking a whole new approach to vehicle development. With cleaner-burning engines and lower vehicle weight, the new technology is being incorporated into every new Mazda model. The SKYACTIV technology is cost-effective and eco-friendly. It benefits Mazda customers who can easily notice the outstanding performance. Word of mouth among customers is spreading the popularity for Mazda.

"Mazda is determined in becoming a premium brand under 'TSUNAGARI', which is Mazda's philosophy in becoming the only one brand in the hearts of customers. During the second half of the year, Mazda is also determined to continue building our Japanese brand into a premium brand, and create an even bigger difference for the brand. We can see this through the improvement of Mazda showrooms all over the country to a single high standard that reflects our premium heritage," Thee concluded.

Mazda Sales June 2014/2015
Model             June 2015   June 2014   Market Share
Mazda2           1,513       586         10.6%
Mazda3           557         846         18.3%
Mazda CX-5       216         606         3.2%
Mazda BT-50 PRO   653         1,084       2.3%
Grand Total       2,939       3,127       4.9%
Mazda 6-month Sales 2015/2014
Model             Jan - Jun 2015   Jan – Jun 2014   % Change   Market Share
Mazda2           7,220           3,435           + 110     6.9%
Mazda3           3,751           3,618           + 4       16.8%
Mazda CX-5       1,734           2,974           - 42       4.1%
Mazda BT-50 PRO   4,117           7,109           - 42       2.6%
Premium Car       15               12               + 25       na
Grand Total       16,837           17,144           - 1.8     4.6%

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