Mitsubishi Motors launch All-new Pajero Sport in Thailand

Automotive Press Releases Monday August 3, 2015 10:05
Bangkok--3 Aug--Mitsubishi Motors
-- "Stylish & Comfortable Off-road SUV -- Designed for Perfection --
  • Mitsubishi Motors Thailand (MMTh) announced the world premiere of "The All-new Pajero Sport : Designed For Perfection" for Thai market and go on sale at Bangkok International Grand Motor Sale during 1-9 August, 2015 at BITEC Bangna and at 220 dealerships throughout Thailand today.
  • With concept of "Stylish & Comfortable Off-road SUV", the new car harmoniously balances high levels of Sophisticated Design, Advance Features and Premium Comfort that accommodates the diversification in consumer tastes and caters to the desire for greater luxury with 3 trim levels; GLS-LTD, GT and GT-Premium with attractive price ranging from 1,138,000 -1,399,000 Baht.
  • Make booking from now to 30 September 2015 and receive the car within December 31, 2015 to get special promotion; The introductory price for GT-Premium model; Free 1st class insurance "Diamond Protection" and Free Genuine Accessories Package value 14,000 Baht for all models.
  • Delivery starts from October.

Mr.Tetsuro Aikawa, President and Chief Operating Officer, Mitsubishi Motors Corporation, Japan (MMC) together with Mr. Morikazu Chokki, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd., (MMTh), today arrange Press Conference to introduce the "All-new Pajero Sport" as the world premiere in Thailand at Bangkok International Grand Motor Sale, BITEC Bangna, Bangkok, which will be held during August 1-9, 2015.

The Pajero Sport was originally created as a mid-size off-road SUV based on the Strada pickup truck in 1996. Since appearing in 2008, the second generation - the new model's predecessor - has received popular reviews for its unprecedentedly sporty exterior design, for its full-feature off-road performance carried over from Mitsubishi Motors' flagship SUV the Pajero, and for its sedan-like comfort as well as its high levels of functionality and reliability. Today it enjoys a broad user base in a wide spectrum of regions, with cumulative units sales at the end of June 2015 reaching some 400,000.

The all-new Pajero Sport is a new-generation developed to a "Stylish & Comfortable Off-road SUV" concept coming with the new definition "Designed for Perfection". A full-feature off-road SUV inheriting the best of the Pajero brand, the all-new Pajero Sport brings with it a refined and high-quality exterior design, high-quality vehicle performance and a comfortable interior, environmental performance on a par with the best in its class, and a comprehensive advanced safety features that accommodates the diversification in consumer tastes and caters to the desire for greater luxury as it carries occupants anywhere and everywhere in greater safety, in greater comfort and in style that turns upside-down the idea of what a pickup truck-based SUV should be with its Sophisticated Design, Advance Features and Premium Comfort.

"We expect the all-new Pajero Sport to be one of our core players and contribute to Mitsubishi Motors Thailand sustainable growth. It will also certainly help to boost car sales in Thailand this year as well. After the public launch at the BIG Motor Sale and start pre-booking at 220 outlets nationwide today, the first lot of all-new Pajero Sport will be delivered to customers from this October." Chokki stated.

(1) The main features distinguishing the all-new Pajero Sport;
· Sophisticated Design

In its appearance, the all-new Pajero Sport uses the Mitsubishi Motors' new "Dynamic Shield" front face design concept, a further evolution of the design nurtured in successive models of the Pajero series. The high-quality stylish design uses both sporty and dynamic elements to set it apart from conventional cross-country SUVs. The interior uses a high console proportion dashboard, as befits a larger SUV, while dynamically styled silver-finish ornamentation and sculpted seats add to its luxurious feel.

· Advance Features

The all-new Pajero Sport comes with a very comprehensive active and passive safety features. MMC's own RISE impact safety body design and a total of seven SRS airbags provide occupants with outstanding passive safety. Active safety features include Forward Collision Mitigation (FCM) system, the Blind Spot Warning (BSW) system (first on a Mitsubishi model) and the Ultrasonic misacceleration Mitigation System (UMS). In addition the all-new Pajero Sport is fitted with many advanced features which go well beyond what normally found in this class such as an electric parking brake (first on a Mitsubishi model), a Multi-around Monitor and fully automatic climate control allowing different temperatures to be set for driver and front seat passenger.

The all-new Pajero Sport is powered by a 2.4L MIVEC turbo diesel engine (first for a Pajero Sport). Mated to a new 8 speed automatic transmission (first for an MMC model) developed for the all-new Pajero Sport, this powertrain returns a 17-percent improvement in fuel economy over its predecessor. It also achieves CO2 emissions of under 200 g/km which puts it into the lowest bracket of the new excise tax structure to be introduced in Thailand in January 2016.

The all-new Pajero Sport uses a further-evolved version of MMC's own Super-Select 4WD-II four-wheel drive system. This is complemented by the new Off-road Mode (first on an MMC model), which gives even better all-terrain performance and stability as the road surface requires, and by Hill Descent Control (first on an MMC model). Together with its greater wading depth, all these features combine to provide the kind of bad road or flooded surface performance only to be found in the Pajero brand.

· Premium Comfort

Handling stability, ride and quietness have all been improved through optimization of the suspension and improvements to the body mounts. In addition, the use of a new diesel engine and upgraded sound insulation provide a significant reduction in interior noise and this together with further upgraded comfortable seats and climate control system has achieved an interior space offering a higher level of comfort.

Thailand, Mitsubishi export hub

The all-new Pajero Sport will go into mass production at No. 2 Plant at Laem Chabang Factory of Mitsubishi Motors Thailand Co.,Ltd. (MMTh). Following its global premiere in Thailand, MMC will roll out the all-new Pajero Sport in Australia, the ASEAN nations, the Middle East, Africa, Latin America, Russia and will eventually be available in some 90 countries.

220 Mitsubishi outlets are ready to serve Mitsubishi customers

Currently Mitsubishi has total 220 outlets which located in Bangkok and Up Country which are ready to serve customers. Those dealerships will enhance customers' convenience and also establish the showroom operation with good access and high quality service for customers. And for the product warranty, 3 years or 100,000 kilometers warranty are provided for all-new Pajero Sport with free service labor fee for periodic maintenance up to 5 years or 100,000 kilometers (whichever occurs first).

Genuine Mitsubishi Accessories

To further accenting the all-new Pajero Sport's "Stylish & Comfort Off-road SUV" concept is a range of genuine Mitsubishi accessories which give expression to its refined toughness. It will be exclusively designed by MMC Designer with variety of accessories line up both exterior and interior. With more professional in accessories development, customer can be confident that accessories installed will perfectly get along with vehicle as well as high quality of genuine accessories. Moreover, the 3 years or 60,000 kilometers (whichever occurs first) warranty is also provide to ensure the value of money that customers have invested.

(2) Sales Information:
1. Sales Promotion for exclusive pre-booking during 1 August to 30 September 2015 and receive the car within December 31, 2015;
Introductory Price
Model                               Price (Baht)
1 August – 30 September 2015   1 October 2015 onward
1.         GT-Premium (4WD)         1,399,000 *                   1,450,000
2.         GT                 (2WD)   1,250,000                     1,250,000
3.         GLS-LTD       (2WD)       1,138,000                     1,138,000
Remark:

* Special price for the introductory period of GT-Premium (4WD) model. In this regard, the customer who books and receives the car must be the same person or the relatives (The relatives shall mean relatives of the booking customer who are defined as follows: 1. Spouse of the booking customer, 2. Sons and daughters of the booking customer, 3. Parents of the booking customer or parent of the booking customer's spouse , 4. Brothers or sisters of the booking customer or brothers or sisters of the booking customer's spouse, All above persons must be the legitimate relation of the booking customer.)

** White Pearl exterior color costs an extra 15,000 Baht.
Genuine Accessories Package value 14,000 Baht for all models
· Front under garnish
· Rear under garnish
· Tailgate Spoiler
Free 1st class insurance "Diamond Protection" including Mitsubishi Roadside Assistance 1 year for all models
2. Sales and Marketing Activity
· Public launch at the Big Motor Sale 2015 August 1-9, 2015
· Start official sales at authorized dealers nationwide August 1 onward
· Roadshow event in Bangkok and Up country August 18 onward
· Delivery to customers October onward

Latest Press Release

Yanmar Launches Search for the original YNB300 Excavator on its 50th Anniversary

YANMAR CONSTRUCTION EQUIPMENT CO., LTD. has launched a campaign to find the "YNB300" mini excavator on the occasion of its 50th anniversary. The YNB300 mini excavator was first manufactured in 1968 making 2018 its 50th anniversary. In 1960 farmers and...

Forty years of Mitsubishi pickup success

It's 1978, and the world is changing. Space Invaders spreads to arcades across the globe and launches the video game industry. The first automated cellular phone network is being built in Japan and Superman takes off in cinemas. Another product is...

Renault-Nissan-Mitsubishi and Google Join Forces on Next-Generation Infotainment

- World's leading automotive Alliance signs a global multiyear agreement to partner with Google to equip Renault, Nissan and Mitsubishi vehicles with intelligent infotainment systems - The Alliance will utilize Android, world's most popular operating...

Goodyear Celebrates 120 Years of Innovation

As Goodyear celebrates this milestone anniversary, the company reflects on a legacy of innovation and looks ahead to the next generation of mobility solutions Recognized throughout the world as an American industrial icon, The Goodyear Tire & Rubber...

Mazda jumps back into the pickup truck battle with the 2018

The Thai pickup truck market is heating up with the Mazda brand launching its latest attack with a new pickup truck for the 2018 model year. Mazda has been highly successful Thailand's passenger car market, securing the No.3 position, as well as top...

Related Topics