Friday April 19, 2019 03:46

Automotive Press Release : 20 Aug 2015

Mazda strengthens management team under One Mazda policy to maximize customer satisfaction Automotive—20 Aug 15

Mazda Sales (Thailand) Co. Ltd. has announced management changes in order to increase the potential of the organization, with the appointment of Mr. Chanchai Trakarnudomsuk as Executive Vice President overlooking brand building strategy to help

Pioneering Innovations - Aerodynamics in Focus: BORGWARD#s Experiments With Wind Tunnels and Woollen Threads Automotive—20 Aug 15

STUTTGART, Germany--20 Aug--PRNewswire/InfoQuest
Cross reference: Picture is available at AP Images ( and

Aerodynamics is certainly one of the most complex issues the automotive industry has to deal with today. Still, in the 21st century, experts can use high-performance computers the size of refrigerators that spend days unravelling the mysteries of air flows. Carl F. W. BORGWARD, who became interested in airplanes, and later helicopters, at a very early age, realised back in the 1930s that aerodynamic principles could be applied to automobiles much in the same way they were used in aircraft construction. On the one hand, this would reduce fuel consumption. On the other, it would enable increases in top speed and acceleration to levels previously undreamed of.

One of BORGWARD's first aerodynamic milestones was the "Windspiel", a four-door saloon that was developed in 1936 and presented at the Berlin Motor Show in March 1937. The car made practical use of the knowledge gained by the leading aerodynamics researcher of the time, Paul Jaray. In terms of its styling, the vehicle also anticipated the Airflyte models that the innovative American automaker Nash began building in 1949. The concept for the vehicle was implemented by BORGWARD's Chief Designer, Herbert Scarisbrick, and Plant Manag