Mazda launches aggressive sports marketing drive with Thongchai Jaidee signed up as first SKYACTIV Technology Brand Ambassador

Automotive Press Releases Tuesday February 16, 2016 11:01
Bangkok--16 Feb--Mazda Sales (Thailand)
Mazda launches major sports marketing campaign to highlight premium brand status
Introduction of SKYACTIV Technology Ambassador to reflect Mazda's global success

After huge success in the Thai automobile market last year, Mazda Sales (Thailand) Co. Ltd. is ready to become a Japanese premium brand in terms of both brand and product. Following huge investments to expand production and build engine and transmission plants in Thailand last year, Mazda is embarking on a sports marketing drive in 2016 with the first big surprise being the signing of Thailand's No.1 pro golfer Thongchai Jaidee as the first ever SKYACTIV Technology Ambassador.

Khun Thongchai's strong spirits and determination as well as the courage to be different reflect the same philosophy held by Mazda in achieving the success for the SKYACTIV technology.

Mr. Hidesuke Takesue, President of Mazda Sales (Thailand) Co. Ltd., said Mazda has given important to sports marketing all along. "We want to support Thai sports and help athletes we sponsor to become the national champions and eventually world champions. This year we will be sponsoring a football team that used to be a small regional team but today is a great team with the largest number of spectators in ASEAN – Nakhon Ratchasima Mazda FC (Swat Cats). This is the fourth year that Mazda is giving our support to the team. Another discipline that we will support is motorsports which will help promote Mazda's outstanding performance. This year the all-new Mazda2 will compete in the Thailand Super Series, which one of the major motorsports events in the country," he said

"Mazda wants to support Thai athletes to the world level and this year we will create history for Thai sports by offering sponsorship for the first time in golf. Thongchai Jaidee, the world-class golfer and Thailand No.1, will become the first SKYACTIV Technology Ambassador. Khun Thongchai's fighting spirit is reflective of the determination of the people at Mazda who helped create the SKYACTIV technology," he added.

Mr. Thee Permpongpanth, Marketing Director of Mazda Sales (Thailand) Co. Ltd., added, "Golf is a sport that requires high levels of skill and concentration throughout the competition, and the players need to have strong determination and mental strength in order to ensure success. That's why Mazda decided to tell our SKYACTIV success story through Khun Thongchai who will be our first SKYACTIV Technology Ambassador. He is not a sportsman with a large body, but his strong mental game, strategy and skill level has made him the world-class player he is today. This is comparable to the soul of the Mazda people and the Hiroshima people who gave birth to the Mazda brand and the SKYACTIV technology.

Khun Thongchai always carries high hopes and never gives up, often doing things differently. At Mazda, we also do things differently and we don't compete with others but ourselves. We break the rules and start all over again in order to achieve our goals just like the slogan 'Only the sky is the limit'. Nothing can stop us and we strive to create new customer groups who have the style and the 'Zoom-Zoom' character."

"Today golf is a highly popular game with a large number of active players, including Mazda customers. Supporting golf thus is a great channel for Mazda to communicate with our target customers and increase brand awareness to the public. We are willing to take important steps in becoming a proud premium brand," he said.


Latest Press Release

Yanmar Launches Search for the original YNB300 Excavator on its 50th Anniversary

YANMAR CONSTRUCTION EQUIPMENT CO., LTD. has launched a campaign to find the "YNB300" mini excavator on the occasion of its 50th anniversary. The YNB300 mini excavator was first manufactured in 1968 making 2018 its 50th anniversary. In 1960 farmers and...

Forty years of Mitsubishi pickup success

It's 1978, and the world is changing. Space Invaders spreads to arcades across the globe and launches the video game industry. The first automated cellular phone network is being built in Japan and Superman takes off in cinemas. Another product is...

Renault-Nissan-Mitsubishi and Google Join Forces on Next-Generation Infotainment

- World's leading automotive Alliance signs a global multiyear agreement to partner with Google to equip Renault, Nissan and Mitsubishi vehicles with intelligent infotainment systems - The Alliance will utilize Android, world's most popular operating...

Goodyear Celebrates 120 Years of Innovation

As Goodyear celebrates this milestone anniversary, the company reflects on a legacy of innovation and looks ahead to the next generation of mobility solutions Recognized throughout the world as an American industrial icon, The Goodyear Tire & Rubber...

Mazda jumps back into the pickup truck battle with the 2018

The Thai pickup truck market is heating up with the Mazda brand launching its latest attack with a new pickup truck for the 2018 model year. Mazda has been highly successful Thailand's passenger car market, securing the No.3 position, as well as top...

Related Topics