New Mitsubishi Triton shakes the Thai pick-up market, claims new tough DNA, 2.4L MIVEC engine, extremely powerful, fuel-saver, vying for market share with new front design, better options, and campaign

Tuesday 01 November 2016 11:28
Mitsubishi Motors (Thailand) Co., Ltd. sends the new 2017 Mitsubishi Triton eyeing to take Thailand's pick-up market share, launches under the concept "New Tough DNA, 2.4L MIVEC engine, extreme powerful and Fuel-saver." This new-generation pickup is certified to be the best fuel economy in the class for pick-up of the same range. Fully equipped with optimum safety technology and amenities, and looks tougher, with a front grille in dark chrome, giving off the best value-for-money in the market.

Mr. Morikazu Chokki, President and Chief Executive Officer of Mitsubishi Motors (Thailand) Co., Ltd., announces, "The company is proud to present the Mitsubishi New Triton, a new-generation pick up that rules out the limitations of normal pick-ups under the concept "New Tough DNA, 2.4L MIVEC Engine, Extremely Powerful, Fuel-saver." Mitsubishi Triton's fuel-efficient innovation enables excellent acceleration and enables the car to save at 15.2 kilometers per liter, proven to be the most fuel saving pick up model in the same range. It comes with a new sleek, unique front design new projector headlamp and a new side step, giving off a unique tougher look.

Mitsubishi Triton is designed for tough usage that equipped with the MIVEC clean diesel VG-turbo engine with an inter-cooler size of 2.4 liters, 181 horsepower (3,500 rpm), and maximum torque at 430 N-m (2,500 rpm). This engine is an innovative miracle, being the first of its kind where the cylinder block and heads are fashioned in aluminum alloy blocks, helping to reduce the total weight of the engine. The MIVEC (Mitsubishi Innovative Valve Timing Electronic Control System) helps Mitsubishi recently receive the ECO sticker certifying the fuel economy of 15.2 kilometers per liter for Double Cab PLUS Hi Rider 2-wheel drive. This is proven to be the best fuel economy in the class with max performance for Double Cab Hi-Rider pick-up with 2-wheel drive.

Mr. Chokki elaborates that the new concept of new Mitsubishi Triton with a New Tough DNA, 2.4L MIVEC engine also comes with higher interior specification. The interior is outstandingly designed, with a spacious cabin and new stylish radiating combination meter, comes together with a multi-information display. Passengers can be comfortable in the back seat, which has three-head restraint.

The design of new Triton has been developed from consumer insights. It was designed with the end in mind for "value-for-money" taken consideration for balance of superior performance and additional options at attractive price. It is really an ideal pick up for everyone.

In terms of the driving system, only Mitsubishi Triton offers 4-wheel drive with Full-Time All Wheel Control in the market. The SS4-II (Super Select 4WD II All Wheel Control) available in double cab GLS-LTD, enables the driver to easily change from the 2-wheel driving mode (2H) to the 4-wheel driving mode (4H) that allows Full-Time All Wheel Control and enhances balance for confident driving on smooth roads. Drivers are also able to change to the 4HLc or 4LLc driving modes for simple driving at off-road routes by an electronic system; the same system installed in Mitsubishi's Pajero Sport.

New Mitsubishi Triton emphasizes its safety, to achieve a higher safety level; the new Triton comes with additional "child-seat lock". Every model designed with a Reinforced Impact Safety Evolution Body (RISE Body). The front is enabling effective impact absorption in the case of vehicle collision. Safety air bags are installed in 7 separate positions. Front seatbelts are automatic, 2-way pretensions and ELR back seatbelts are located in three locations in the Rear Seat Belt 3-Point ELRx3. The extended child seat lock, ISOFIX x 2, is situated in the second row, according to highest safety levels. Triton also features a navigation system, a rear view camera, and an automatic door lock when it senses the vehicle going at 15 kilometers per hour.

"I guarantee that everyone will not be disappointed with this New Mitsubishi Triton, the "New Tough DNA, 2.4L MIVEC engine, Extremely Powerful, Fuel-saver," which is equipped with outstanding capabilities and comes in 16 models and 6 colors. We are ready to launch the vehicle of our pride with a super special offer so that more people can be the owner of Mitsubishi Triton." Mr. Chokki states.

Mr. Chokki continues adding that the company prepares to kick off the launch of Mitsubishi New Triton throughout more than 200 showrooms nationwide on 15 October 2016. Special launch campaign is also offered. Customers will get a maximum value of 75,000 THB per car including free first-class insurance for 1 yearlong with free labor fee for periodical maintenance for 5 years or 100,000 driven kilometers (whichever condition is met first), a 24-hour roadside service for 1-year.

We aim to maintain the pick-up market share at 8%. Mitsubishi Motors's strategy is to continuingly offer superior performance and best value-for-money in all products line up. We offer complete vehicle options in response to different customer needs. We place the prime importance to offer the best in class after-sales services. Consumers can be assured that our spare part and maintenance is not expensive with continual servicing improvement. We are now having more than 200 authorized service centers to ensure the highest satisfaction of customers." said Mr. Chokki

Mitsubishi Motors offer interested prices;

Mitsubishi Triton Single Cab price starts at 489,000 THB

Mitsubishi Triton Mega Cab price starts at 571,000 THB

Mitsubishi Triton Mega Cab Plus price starts at 687,000 THB

Mitsubishi Triton Double Cab Plus price starts at 771,000 THB

Mitsubishi Triton Double Cab 4-Wheel Drive's price starts at 964,000 THB

For more information, please welcome to contact Mitsubishi showrooms nationwide or visit www.mitsubishi-motors.co.th.