All 6th-generation SKYACTIV models will be on display at the Mazda booth. They include the MX-5 roadster, CX-3 and CX-5 sport crossovers, Mazda3 and Mazda2 passenger cars that features the best qualities ranging from KODO Design, SKYACTIV technology, i-ACTIVSENSE and MZD CONNECT, as well as the tough BT-50 pickup that answers to all customer demands.
Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said during the past 10 months, the Thai automobile market remained stable with combined sales of 620,000 units, which is about the same as last year.
"The SUV market is still enjoying growth and many companies are introducing new models in this segment," he said. This year, Mazda is the only brand that stands out with sales growth against market decline. From January to October, Mazda sold over 35,000 vehicles and is fifth in the total market and third in the passenger car market.
"Mazda has been carrying out a clear marketing policy while the products covered all customer requirements. Most importantly, there were noticeable improvements at the service centers and after-sales quality. Today Mazda has adopted a new customer care program including new showroom appearance and the opening of a new parts center that can deliver parts to any destination in the country within 24 hours. Quick servicing bays have also been added in order to cut customer waiting times," he said.
"While Mazda is enjoying sales growth, this year we are also working on improving the appearance of the showrooms in order to stress our position as a Japanese premium brand. We also want to prepare for growth in terms of sales and after sales countrywide, with the new showroom concept improvement having started for a while. This is to create a new experience for customers and creating a good customer perception right from the first step into the showroom. We want to build customer confidence and convince them that they have made the right choice in choosing Mazda.
Mr. Thee Permpongpanth, Marketing Director of Mazda Sales (Thailand) Co. Ltd., said Mazda has brought all models to the Motor Expo to serve every customer group. Mazda would like to create a smile on Thai customer s' face with this very special gift, "Mazda All for You", our year-end promotions offering free Mazda Limited Edition Watch worth 5,000 baht for all bookings in this show. Added to that is our lucky draw on the top grade of Mazda2 HB SYACTIV-D for all bookings from Dec 1-12 at this Motor Expo and Mazda dealers nationwide. With all these special privileges offered along with our successful new-generation products, we are confident that Mazda will definitely achieve 4,000 bookings in this Motor Expo and the annual sales target of 42,000 units.
1. MX-5 – free insurance, 5-year/140,000km warranty.
2. Mazda CX-5 – 1.99% interest, free insurance and 3-year/60,000km Mazda Care customer care program.
3. Mazda CX-3 – 0.99% interest, free insurance.
4. Mazda3 – 0% interest, free insurance.
5. Mazda2 – 0.99% interest, free insurance, free Bt3,000 fuel coupon or installment starting at Bt5,399.
6. Mazda BT-50 PRO – down payment starting at Bt35,000 free Bt3,000 fuel coupon.
7. Customers who place orders worth Bt10,000 and above will also receive a limited edition Mazda wristwatch worth Bt5,000.