Honda ranked 1st Two Years in a row in Passenger Car Market

Automotive Press Releases Thursday January 19, 2017 10:50
Bangkok--19 Jan--Aziam Burson-Marsteller
Reinforcing its most favorite car brand image by Winning Fifth year in a rowfor Trusted Brand Award

Honda Automobile (Thailand) Co., Ltd. announced its 2016 sales performance and reinforced its no.1 position in Thailand's passenger car market with the most accumulate sales from January to December 2016 at 107,342 units (including Honda BR-V, HR-V and CR-V). Honda's market share rose to 32.7% from 31.5% in 2015. This success has made Honda the champion for passenger car two years in a row (2015 and 2016).

Total passenger car sales in Thailand in 2016 were 328,053 units which is 7.9% lower than the total sales in 2015 of 356,065 units. Overall automobile market sales (including commercial and passenger cars) in Thailand in 2016 were 768,788 units, a 3.9% decline from 2015 with sales in that year of 799,632 units.

Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, "In 2016, Thailand's automotive industry faced another challenging year due to slowdown in the domestic economy. However, Honda's market share grew and we have been ranked no. 1 in the passenger car market for two years in a row. This represents another significant success for Honda and derives from customer trust and strong feedback about products that we launched last year such as Honda BR-V, Honda Civic, Honda Accord and Honda Accord Hybrid."

In 2017, Honda remains determined to introducing a strong lineup of innovative automobiles beginning with The New Honda City, a popular subcompact car with the highest sales in the subcompact segment. The new Honda City comes with a sportier and more luxurious exterior and interior, and is also fully equipped with new comfort and safety features to fulfill the perfect life. Additionally, Honda will be launching many new models this year to serve all people's lifestyles and stands ready to leverage our service to the next level to ensure the highest customer satisfaction.

"In addition to the success in sales, one of the greatest sources of pride for all of us at Honda is that we received the "Outstanding Brand Image for a Trusted Brand" award from the Thailand Automotive Quality Awards (TAQA) for the fifth year in a row. This truly reflects strong customer satisfaction with our highest-quality products, services and a range of corporate social responsibility programs. Honda will continue to create and deliver the best value for our customer and Thai society, reinforcing our commitment to being a company that society wants to exist". Mr. Pitak added.

Recently, the Honda Khiang Khang Thai Fund, under the Honda Thailand Foundation has also continued its mission to help Thai people who are affected by natural disasters by donating at the "Pracharat Ruamjai for helping southern flood victims" event a total value of 30 million baht which included 10 million baht and 700 units of high pressure washers worth 20 million baht for those who suffered from floods in 12 southern provinces. And previously in December 2016, the Fund donated 4,500 sets of survival bags and essential supplies including bottled drinking water, t-shirts, life vests and tents valued at a combined 3.5 million baht for flood victims in Nakhon Si Thammarat, Surat Thani and Phatthalung province. For Honda car owners in the affected areas, Honda has offered 30% discounts on those auto parts that are not included in the customer's car insurance policy.


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