Mazda maintains strong momentum May sales rise by 13% while 5-month aggregate nears 20,000 units

Automotive Press Releases Friday June 16, 2017 09:33
Bangkok--16 Jun--Mazda Sales

Mazda Sales (Thailand) Co. Ltd. has announced that Mazda sales in May reached almost 4,000 units, growing by 13 per cent compared to the same month last year, with the Mazda2 achieving significant growth of 32%. The sales growth follows Mazda's efforts in strengthening its sales and after-sales capability, resulting in greater customer confidence. Year-to-date sales (Jan-May) reached 19,729 units, rising by 10% compared the corresponding period last year, thanks to strong tourism and agriculture sectors.

Mazda is prepared to continue the year with more marketing activities directed at customers, and has recently agreed to join hands with the BMA Environment Office in staging the Environment Day in Bangkok. Throughout the month of June, Mazda will also be staging the "MAZDA TASTE DRIVE" event for customers, with bookings available online. Test drive participants will receive a super-chic T-shirt designed by famous online designer "SUNTUR", as well as an offer for low 0.55% interest rate, free Mazda Care maintenance and Mazda Premium Insurance.

Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said although May was affected by the monsoon rains, the economic has been promising. "The agriculture sector is really active with the 'Durian Fever' which has become a highly popular business. Meanwhile rice, rubber and tapioca is also making strong comebacks. All these positive factors result in higher purchasing power and that helps stimulate the automobile market," he said.

In May, Mazda sales of 3,964 units, an increase of 13% compared to 3,522 vehicles sold during the same month last year. The Mazda2 was the top-selling model with 2,490 units (32% growth), followed by the Mazda3 with 466 units (38% growth), CX-3 crossover with 351 units (17% decline), BT-50 PRO pickup with 349 units (32% decline), CX-5 crossover with 304 units (14% decline) and MX-5 roadster with 4 units.

During the first 5 months of the year, Mazda secured sales of 19,729 units, growing by 10 per cent compared to 17,869 units sold during the same period in 2016. The Mazda2 was also the best-seller with 11,732 units (23% growth), followed by the BT-50 PRO with 2,595 units (1% growth), Mazda3 with 2,269 units (21% growth), CX-3 with 1,748 units (30% decline), CX-5 with 1,376 units (2% growth) and MX-5 with 9 units.

Mr. Chanchai added that growing Mazda sales reflects the confidence customers have in the Mazda brand. "Whether it's because of the new technologies such as SKYACTIV-VEHICLE DYNAMICS that come with G-Vectoring Control (GVC), or the latest safety and infotainment systems, customers are embracing the Mazda brand more than ever. Mazda is confident that our hard work in developing new and exciting products answers to customers in every segment, and the popularity of Mazda vehicles is growing continuously. We are also modernizing Mazda showrooms and service centers around the country to meet the latest global standards."

In terms of marketing strategy, Mr. Thee Permpongpanth, Senior Marketing Director, said although Mazda sales are growing continuously, the company continues to move ahead in reaching more customers through various on-location activities that could boost sales and strengthen the brand's premium image. "Recently, Mazda co-hosted the World Environment Day event with the BMA, promoting the theme 'Connecting People to Nature'. BMA Governor Pol. Gen. Asawin Kwanmuang chaired the event, which was attended by a large number of both government and private sectors, who joined in to create awareness in environment protection." The event is held from June 4-8 at Emquartier shopping complex.

He said Mazda portrays itself as an auto brand that is environmentally-friendly through the Mazda2 that comes with the latest SKYACTIV-VEHICLE DYNAMICS technology, boasting lower than 100g/km of CO2 emission passing the strict Euro 5 standards.

It is undeniable that online communications has become the most effective channel today that is able to spread information quickly and interactively. "In order to help the Mazda family grow further, during the month of June we are giving a special online offer by extending the promotion offered in May, consisting of 0.55% interest, free Mazda Care maintenance and Mazda Premium Insurance," Mr. Thee said.

In addition, customers who participate in the "MAZDA TASTE DRIVE" whether it is the Mazda2, Mazda3, CX-3, CX-5 or BT-50 PRO by registering online at www.mazdatastedrive.com, will receive a free Mazda limited edition T-shirt designed by famous online artist "SUNTUR" Yosanant Vuthikornsombatkul. There are 5 styles for 5 models, sent to customers free of charge.


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