MG Reveal 4 Cores of Thinking to Progress to Smart Car Technology

Automotive Press Releases Wednesday October 4, 2017 11:18
Bangkok--4 Oct--Total Quality PR

SAIC Motor Corporation, one of the world's leading vehicle manufacturers and the parent company of MG in Thailand, the distributor of MG, the iconic performance British brand. MG cars are created under the concept of Brit Dynamic to raise the bar on design, performance and safety – all the while being great value and at accessible prices.

All MG models are designed and manufactured to truly cater to the needs of consumers. The line-up range from MG3, the popular subcompact hatchback, the MG5 comprehensively functional and spacious saloon and the compact MG6 sport saloon with leading active and passive safety technologies. MG also offer sporty SUV, the fun-to-drive GS, with class-leading convenience features for all journeys. On top of all these class-leading offerings, MG is the first and only mainstream car brand to offer online connectivity, named inkaNet, as standard on all models in Thailand.

MG 4 Cores of Progressing to Smart Car Technology

Consumers' driving trends evolve through people's familiarity with the ever changing technological front and help to make a car "more than just car". The global automotive industry is heading towards that goal and so is SAIC Motor Corporation. To create the path that enable this vision, SAIC has created the 4 cores of thinking for MG to better serve contemporary consumers with desirable driving experience and usability in all aspects:

(1) Develop applications of New Energy – researching non-petroleum energies such as wind, water or electricity. Electric vehicle is the next evolution of the car in the near future which not only cater to the demands for sustainability but also fuel economy the customers can benefit from.

(2) Develop intelligent car equipped with advanced technology and convenience features such as voice control, park assistance or autonomous driving etc.
(3) Develop advanced in-car connectivity and the Internet of Things (IoT) to satisfy the rapidly evolving lifestyles of new consumers and offer greater levels of conveniences and comfort in everyday lives.
(4) Research and develop on where Car Sharing concept is heading. Car sharing is a fast growing trend now widely seen in developed countries such as in Germany, USA and even in Asia such as Singapore.

From now on, the car is the new communication device that communicate with other cars on the road and even with the city infrastructure. A recent industry publication predicted that by 2020, 90 percent of all vehicles sold will have internet connectivity and act as one of the propagators of the "Internet of Things" era to cater to the lifestyles of this generation.

Smart Car Technology

MG is progressing towards "Smart Car Technology" where a car not only communicates with the driver, but can also learn the behavior of the drive. This serves the trend of new generation of people who have ever higher expectations of their car than in the past.

For the new generation, the car will not only be used for making a journey but must offer leading edge technology that exceeds even the smart communications many have already experienced. This will also create a new gold standard in the Thai automotive industry where any of your journeys can be easily preplanned and managed using smart app and its smart functions. The smart car experience will no longer be elusive and it will be available to put a smile on MG drivers in the very near future.


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