Mazda introduces new Mazda2 with fuller options

Automotive Press Releases Tuesday February 20, 2018 15:29
Bangkok--20 Feb--Mazda Sales

After claiming the leadership in the Thai small car market, Mazda is wasting no time in going ahead with the introduction of the Mazda2 2018 Collection. Accompanied by the latest "Excitement Never Ends" concept, the 2018 Mazda2 comes with a higher equipment level that will win the hearts of "zoom-zoom" followers, featuring the latest technologies from Mazda such as SKYACTIV-VEHICLE DYNAMICS and G-VECTORING CONTROL (GVC). And to top it off, there is no increase in retail pricing despite coming with more features.

Mr. Chanchai Trakarnudomsuk, President of Mazda Sales (Thailand) Co. Ltd., said the introduction of the Mazda2 2018 Collection is expected to help strengthen customer confidence in Mazda's latest model, a subcompact that features the latest technologies and gets continuous improvement throughout its life cycle. This is to give customers an entertaining and exciting driving experience.

"The Mazda2 has maintained high popularity in Thailand all along, with accumulated sales of over 200,000 units since it was first launched," he said. "The present model with SKYACTIV technology was launched in 2015 and has achieved sales of over 80,000 units. The introduction of the Mazda2 2018 Collection today is another channel geared towards maintaining sales success. This year Mazda has set an optimistic sales target of 60,000 units, equivalent to a growth of 15%."

Meanwhile, Mr. Thee Permpongpanth, Senior Marketing Director, added: "For the Mazda2 2018 Collection, we will communicate both through offline and online channels, concentrating on creating consumer awareness through offline media during the launch period, while using online media to reach the lifestyles of target customers. We concentrate on communications and picking the activities that target customers are interested in, which usually involve technology and recreation. They include lifestyle websites as well as unique lifestyle activities where the strengths of the Mazda2 2018 Collection are communicated, whether in terms of function or emotional value. Apart from striking design combining KODO design elements with the new Soul Red body color, there is also excellent all-round safety, great fuel economy, top-class infotainment system and the latest technologies in the Mazda2 2018 Collection."

In order to thank Mazda customers for trusting in the Mazda brand, as well as the quality of aftersales service, Mazda has increased the equipment level in the 2018 Mazda2 sedan and hatchback with affordable prices in an effort to attract young customers. They include the following:

  • New Soul Red Crystal body color
  • MZD Connect
  • Automatic switching headlights
  • Automatic windshield wipers
  • LED projector headlights with daytime running lights
  • Cruise control
  • Advanced Blind Spot Monitoring (ABSM)
  • Rear Cross Traffic Alert (RCTA)
  • Smart Keyless Entry
  • Active Driving Display
*additional options depend on each model

The Mazda2 2018 Collection has been created for the younger generation, working people and the new generation with their own lifestyles and preferences. There are two engine choices – the SKYACTIV-G 1.3-liter petrol engine and 1.5-liter SKYACTIV CLEAN DIESEL that offers both high performance and outstanding fuel economy, capable of serving a wide range of customer groups.

Both sedan and 5-door hatchback body styles are offered, with a total of 7 variants (4 gasoline and 3 diesel). There are 7 exterior colors to choose from - new Soul Red Crystal, Snowflake White Pearl, Titanium Flash, Aluminum Metallic, Eternal Blue, Grey Mica and Jet Black.

The Mazda2 2018 Collection is available for customers to experience and test drive today at all Mazda showrooms nationwide.
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