Honda Launch New Brand Campaign WHAT STOPS YOU?

Automotive Press Releases Tuesday March 27, 2018 18:25
Bangkok--27 Mar--A.P. Honda
Strengthen Its Leadership in Technology by Launching PCX Electric and PCX Hybrid; 8 Models Will Be Premiered at Motor Show 2018

A.P. Honda Co., Ltd., distributor of Honda motorcycles in Thailand, is going full steam to maintain its leadership for the 29th year in motorcycle industry, with a grand exhibition that includes a display of technology on electric and hybrid scooters for the first time in Thailand. A collection of motorcycles with cutting-edge riding technology for the changing lifestyle in 4.0 era, highlighting new 8 models. The new models are: Honda PCX Electric, Honda PCX Hybrid, All New FORZA, All New Honda Goldwing, New Honda CB1000R, New Honda Africa Twin Adventure Sport, Honda Monkey and Honda C125, all comes with promotions that you can't resist, will be launched at Bangkok International Motor Show 2018 from March 28 to April 8, 2018.

Mr. Yoichi Mizutani, President of A.P. Honda Co., Ltd., stated "innovations in automotive have been developed to meet the demands of the contemporary users. For Honda, we have a vision for 2030 to deliver the happiness to users and to improve their quality of life, as well as to bring the development in travelling to everyone. Our aim is to improve daily life of the people around the world, resulting in an adjustment and reach out to the new strategy and trend in "WHAT STOPS YOU?". Under the new concept, everyone is encouraged to move forward and eliminate all the obstacles and to make any impossibility possible. Similarly, Honda motorcycle has never stopped challenging ourselves, to innovate and facilitate contemporary lifestyle. Reaching the end of the first quarter, Honda is proud to world-premier the technology of Honda PCX Hybrid, as promised, to the world at the Motor Show 2018. At the same time, 8 new models, which will be launched, come with promotions you can't resist. The promotion is designed especially for the motor show visitors and expects to be well accepted by the visitors."

Mr. Suchart Arunsaengroj, Vice President of A.P. Honda Co., Ltd., added "We are ready to present a new concept and design under "WHAT STOPS YOU?". As a leader in technology, Honda is offering our technology from tomorrow that has gone up to another level. Honda PCX Electric – the zero-emission motorcycle – will be launched with a combination of technology and sleek design and Honda PCX Hybrid – the world's first hybrid that raise the bar for technology and riding performance – that comes with intelligent function. Both will strengthen the position of the Honda PCX as the premium A.T. motorcycle.

"This year, Honda Motorcycle Booth will be divided into three zones. First is the Commuter Zone that will welcome visitors with the launch of All New FORZA. With a concept of "For the Great Prestige", the model offers exceptional riding experience and new luxury design, which has been made for a flexible city ride and comfortable day-trip. The model comes with an intelligent function, borrowed from a car, including automatic front shield that can be adjusted up to 110mm, surround full LED, foldable side mirrors with built-in winker lights, and HSTC technology to control the front and rear tires for a better security. Suggested retail price is 169,000 baht.

"Second, the BIGBIKE zone features 3 new models which are New Honda CB1000R – top of the Neo Sports Cafe class that combines the soul of the Japanese craft with cutting-edge technology under the "Japan Crafted" concept. The model comes with cafe-style round front light and well-blended but bold sport design that has been created for those with great passion with the Neo Sports Cafe. Next is All New Honda Goldwing – top of the grand touring class, which comes with the first grand change in 17 years. The new luxury-touring model comes with 1,800cc engine, 6-horizontal-cylinder, DCT gear system, 7 speed, and luxury functions. The new model is also equipped with latest innovation for grand touring class. The last is New Honda Africa Twin Adventure Sport celebrating its 30th anniversary with its styling but bold look and full functions for all rides.

"Third, the CUB House, aimed to deliver the unique bike culture, has been launched to cater to the demands of the contemporary users who don't consider their motorcycles as a vehicle, but a happiness of ownership. A replica of CUB House Co-Creation Lifestyle Space will be created to display the core of the true living, culture of story-creation, combined with personal identity, displayed through the motorcycle, fashion, food and drinks. Experience the actual store on Ekamai Soi 3 now. A grand opening will be held on April 20.

"To make the CUB House more exclusive, two of the legendary models will be only available at the House are Honda Monkey 125 and Honda C125. The first comes with round front light, seamless metal fuel tank, and glossy-paint body, LED negative meter, and LED graphic Monkey Face that has been especially designed for Honda Monkey. Suggested retail price is 99,000 baht. The latter, Honda C125, maintains its original design, borrowed from Honda Super Cub C100 – the famous scooter from the 1960's. Designers from Honda have carefully designed the model, to represent the pride of the owner who wish to own a legend at 89,000 baht. Special prices to be offered at the 39th Motor Show are 94,900 baht for Honda Monkey and 84,900 baht for Honda C125. CUB House premium box will also be given to visitors at CUB House. D.I.Y. Start by Us, Finish by You corner will bring all the accessories from such leading custom brands as Bell, Bikers, G-Craft, Kitaco, Moriwaki, H2C for CUB House. Items from the five brands will be displayed and offered at special prices at the motor show.

"Moreover, an application, Line Business Connect, has been launched to bring Honda closer to the users on the one-on-one contact and to learn their digital lifestyle, as well as to satisfy them. The Line app will be launched and used via CUB House. Interested users may add "@Hondamotorcycleth" as a friend, to be able to enjoy the privileges and access the updates on lifestyle products and information, which will be available at the physical store at CUB House in Ekamai, before anyone else.

For interested public, please visit M4 Booth at Bangkok International Motor Show 2018, from March 28 to April 8, 2018 at Challenger Hall, Impact Muang Thong Thani. For more information, visit,, for Honda big bike, and for CUB HOUSE.

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