Hondas Vision 2030 highlights future technologies for the first time in Thailand led by the Honda Clarity Fuel Cell Hydrogen vehicle, UNI-CUB ? and Honda RoboCas at the 39th Bangkok International Motor Show 2018

Automotive Press Releases Tuesday March 27, 2018 12:42
Bangkok--27 Mar--ABM

Honda Automobile (Thailand) Co., Ltd. is exhibiting its Honda 2030 Vision which aims to develop advanced technologies to enhance the potential of people's lives in terms of mobility and many types of lifestyles led by the "Honda Clarity Fuel Cell" a zero-emission automobile, "UNI-CUB β," new personal mobility device with an omni-directional driving wheel system and "Honda RoboCas," a smart electric multi-function cart. Honda's spirit is being further strengthened with the sporty Honda Civic Hatchback in the new Rallye Red Color, Honda BR-V Sport Package and Honda Brio Amaze Black Sport Edition which will all be on display at The Bangkok International Motor Show 2018.

Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, "This occasion is very special, and also different from others, because we are not only exhibiting current automobile models, we are also bringing future technologies here for you to explore. This helps to express our 2030 vision, where we aim to develop advanced technologies to enhance the potential of people's lives in terms of mobility and various forms of living with the "Power of Dreams" to move forward to a CO2-Free Society and a Collision-Free Society, creating enjoyment and enhancing the potential of people's lives in society and in a future without boundaries.

At the Honda Booth this year, Honda is exhibiting many future technologies for mobility and various forms of living. For Mobility Technology, Honda is highlighting the "Honda Clarity Fuel Cell," a zero-emission automobile that runs on hydrogen with superior performance and that is fun to drive and in keeping with the style of Honda. It's the world's first 5-seater sedan equipped with a fuel cell stack as the source of electric power combined with a powertrain system that creates maximum output, the same as a V6 engine, with an approximately 750 km* cruising range on one full tank of hydrogen (EPA Fuel economy rating of 68 miles per gallon of gasoline-equivalent (MPGe) or 28.3 kilometers/liter). The Honda Clarity was developed under a "3-in-1" platform that resulted in three variants for alternative fuel options, the Clarity Plug-in Hybrid, the Clarity Electric, and the Clarity fuel cell.

To respond to the company's vision to improve people's way of life, Honda has also developed a variety of "Technologies for Living" to deliver joy and more convenience and comfort in everyday life. We are exhibiting some examples here today; the "UNI-CUB β," a new personal mobility device featuring the Honda Omni Traction Drive System, a proprietary balance control technology that originated from Honda's research into "ASIMO" humanoid robots which perfectly answer all user's basic functions especially the use in office buildings and shopping malls.

And the "Honda RoboCas," which was inspired by a Japanese Honda product engineer who lived in Thailand for a period of time and was impressed with the street vendor carts which we are all familiar with. He then developed a smart electric push cart that can be adapted for many different uses and which truly reflects the Power of Dreams, which pushes us to continue developing technologies to respond to various forms of living.

In addition, Honda also introduced the innovative "Honda Connect" technology that improves confidence and security when driving by allowing drivers and their cars to communicate with each other via smartphone applications.

Honda is strengthening its sporty spirit by presenting the premium sporty "Honda Civic Hatchback" in the new Rallye Red color with a 1.5 liter VTEC TURBO engine that generates maximum output of 173 horsepower, sophisticated design details, especially the iconic eye-catching hatchback and foldable back seats, to fulfill all types of functions from various lifestyles at a price of 1,169,000 baht.

The "Honda BR-V" offers a stronger look of an active sport crossover with the Modulo's Sport Package accessories such as a back spoiler, daytime running lights, front and back bumper guard and side steps at a special price of 29,900 baht. The new V+ variant is also being introduced at this event offering the best value and responding to customers' needs with features for comfort and safety including electric side mirrors, a 6.1-inch touch screen audio system and rearview camera. All variants offer wide cabin space for comfort and enormous utility space. Honda BR-V is available in variants; V+ variant at a price of 755,000 baht and SV variant at a price pf 820,000 baht.

And lastly, the new "Honda Brio Amaze Black Sport Edition" is a premium eco-car with a sportier look with a new Gloss Black front grille, new Berlina Black alloy wheels and Aero Package which includes Modulo's sporty body skirt, orange line decal and stainless steel exhaust tip. Honda Brio Amaze comes with two variants; V variant for 517,000 baht and Black Sport variant for 579,000 baht.

Additionally, to thank its customers for their trust, which has resulted in the company retaining the Number 1 position in Thailand's passenger car market for the third year in a row, Honda is pleased to be holding the "Honda, With Love and Thankfulness Campaign" offering special deals to customers who purchase any Honda model from February 10 until April 10, 2018. Those who take delivery of their car by April 30, 2018 will have a chance to win a Honda Accord Hybrid (HYBRID TECH), Honda CR-V (DT-EL 4WD) and Honda CIVIC (TURBO RS), in addition to 353 other prizes worth a total value of 10,950,000 baht. All customers who book and take delivery of any Honda car within the campaign period will also receive a Honda gift voucher worth 3,000 baht. Special deals for all models** include either a minimum 25% down payment along with 12 to 48 installments with a special 1.99% interest rate, or a low down payment with special interest rates, or free first-class car insurance and many additional promotional campaigns such as:

  • The "Installment Support Program" campaign – offers installment support starting from 1,000-10,000 baht per month for 12 months.
  • The "Exchange Your Used Car for a New Honda Car" campaign – customers who purchase any new Honda car can exchange their used car, any brand or model, to receive a maximum 10,000 baht gift voucher.
  • The "Friend Gets Friend" campaign – Honda CR-V, Honda Accord, and Honda Accord Hybrid owners can introduce their friends to order and take delivery of any of these three models within the campaign period to receive a maximum 12,000 baht gift voucher for both parties.
  • The "Honda Loyalty" campaign – offers Honda car owners with special interest rates with a 0.15% deduction from the sales promotion table when the installment contract is made with an associated financial institution**.

Come and explore Honda's technologies for mobility and living in support of a CO2-Free Society and Collision-Free Society along with 12 Honda automobiles display models and the "Honda, With Love and Thankfulness Campaign" at the 39th Bangkok International Motor Show from March 28 to April 8, 2018 at Booth A9, Challenger Hall 2, Impact Arena, Muang Thong Thani. The same offers are also available at Honda's showrooms nationwide.

For more information, please contact your nearest Honda showroom, Honda's 24-hr Call Center at 02-341-7777, or visit
* Results from Honda's Internal Product test drive protocol in Japan under the weather, traffic and driving conditions and characteristics during the test.

** Rules and Conditions apply. Please contact Honda Sales Consultants at Honda Showrooms nationwide or at the Honda Booth (Booth A9) at The Bangkok International Motor Show 2018 for details. The motor show is taking place from March 28 to April 8, 2018 at Challenger Hall 1-3, IMPACT Arena, Muang Thong Thani.

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