Mitsubishi Motors Introduces New Design to Global Dealerships

Automotive Press Releases Wednesday August 1, 2018 11:56
Bangkok--1 Aug--Mitsubishi Motors

Mitsubishi Motors Corporation has introduced a new design for the interior and exterior of approximately 5,000 dealer stores worldwide. The move is based on the new brand message "Drive your Ambition", announced last year, and is intended to provide a better customer experience in a high quality retail environment and to strengthen Mitsubishi Motors' brand image.

The striking new design features black, white and gray color schemes with red dynamic lines as an accent. The uniform design will also ensure a coherent experience for customers across all points they touch the brand, from motor shows, websites and brochures to the dealership.

The architecture reflects the new Corporate and Visual Identity, with a "Dynamic Slope" as a signature element to present the robust and dynamic image of the brand. Inside, the showroom is designed to provide a better customer experience, while the cars are presented to make sure they're seen as the stars.

Guillaume Cartier, Senior Vice President of Global Marketing & Sales Division at Mitsubishi Motors said, "Our brand is evolving and we need to reflect this in each and every customer touch point. So we are implementing the new dealer identity to ensure that the customers can experience a consistent Mitsubishi-ness including look & feel, and service quality of Mitsubishi Motors wherever they are in the world."

About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand's leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018 MMTh celebrated a total production of five million units, and officially opened Education Academy in Pathum Thani. MMTh's current range of vehicles includes the Mitsubishi Triton, Mitsubishi Pajero Sport, Mitsubishi Attrage, and Mitsubishi Mirage. To ensure the highest quality, MMTh uses its proving ground in Sriracha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality.

Please contact Mitsubishi dealers nationwide for more information and test driving, or contact Mitsubishi Call Center Tel. 02-079-9500 every day at 8:30 – 17:00 hrs.
Stay updated with Mitsubishi Motors Thailand;
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Facebook : www.facebook.com/MitsubishiMotorsTH
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