RIDERS REJOICE AS LEGO GROUP INTRODUCES LEGO(R) CREATOR EXPERT HARLEY-DAVIDSON FAT BOY

Automotive Press Releases Wednesday July 10, 2019 09:59
Bangkok--10 Jul--Vivaldi Integrated Public Relations
Today, The LEGO Group revealed its latest LEGO(R) Creator Expert model – a Harley-Davidson(R) Fat Boy(R) that will cruise into LEGO Stores globally on August 1, 2019.

Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes.

The finished model measures over 7 inches (20 cm) high, 7 inches (18 cm) wide and 12 inches (33 cm) long and features several moveable parts for owners to engage. Spin the rear tyre to see the Milwaukee-Eight(R) engine with moving pistons and dual exhaust pipes, spring to life. Turn the handlebar, move the gear shift and brake levers, and flip down the motorcycle's kickstand for easy parking. Finished with an authentic dark red and black color scheme with Harley-Davidson(R) logos on each side reflective of the 2019 Fat Boy motorcycle's Wicked Red paint scheme, it's a perfect display centerpiece for any home, office, or anywhere to channel the inspiration to ride.

"Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting," said Mike Psiaki, Design Master at LEGO Group. "The model truly captures the iconic design, advanced engineering and attention to detail of this iconic motorcycle, offering an immersive building experience and a unique collector's item for Harley-Davidson enthusiasts and LEGO fans of all ages."

"It's been exceptionally exciting for Harley-Davidson to collaborate with the LEGO Group - another brand that champions creativity and expression," said Heather Malenshek, Chief Marketing Officer at Harley-Davidson. "Not only do we want customers to be inspired by the end result, we want them to enjoy the building process."

"The authenticity of Harley-Davidson design comes by sweating the details from start to finish." said Brad Richards, Vice President of Styling & Design, Harley-Davidson. "We looked at every nut and bolt on the bike, all the finishes, and every small detail. Working with the LEGO team on this project allowed us to bring that same attention to detail to a collaborative product, and to celebrate a brand that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself."

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson(R) Fat Boy(R) and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at select LEGO stores and Harley-Davidson events for fans to see.

The LEGO Creator Expert Harley-Davidson(R) Fat Boy(R) model is available directly from LEGO Stores and shop.LEGO.com exclusively for LEGO VIP members beginning July 17, 2019, with general public availability beginning August 1, 2019.

About the LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO(R) brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored atwww.LEGO.com.

LEGO, the LEGO logo, the?Minifigure?and the brick & knob configuration are trademarks of the LEGO Group. (C)2019The LEGO Group.
About Harley-Davidson Motor Company(R)

Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive and customizable motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. For more information, visit http://www.h-d.com.

For more information please contact: Vivaldi Integrated Public Relations (www.vivaldipr.com)
Sansiri Sirichotinun (Noke) T: + 66 (0) 9 9426 6547 E: sansiri.s@vivaldipr.com

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