Nissan Ranks Highest in After-Sales Customer Satisfaction in Thailand J.D. Power 2019 Thailand Customer Service Index Study awards Nissan the top spot

Automotive Press Releases Monday August 19, 2019 15:31
Bangkok--19 Aug--Spark Communications
Photo caption: A Nissan Service Advisor (right) walks a customer (left) through all service details after receiving the car at a Nissan showroom and service center

Nissan in Thailand has been awarded the number one position in the J.D. Power 2019 Thailand Customer Service Index (CSI) StudySM, an annual customer service study that analyses after-sales customer satisfaction for Thai consumers.

"Winning the top ranking in the J.D. Power 2019 Thailand Customer Service Index Study is an extremely proud moment for all of us at Nissan in Thailand. It is testament that putting customers at the heart of everything we do as a key part of our business is the right strategy," said Ramesh Narasimhan, president of Nissan in Thailand. "Nissan remains fully committed to delivering best-in-class products and services to our valued customers to ensure that sales-to-ownership is seamlessly followed by repurchase-and-recommendation."

The J.D. Power Customer Service Index Study is known for its benchmarking quality in the Thai automotive industry over the past two decades. Implemented by the marketing consultancy J.D. Power, the study measures the overall satisfaction of new vehicle owners who visited an authorized service center for maintenance or repair work during the first one to three years of ownership. Nissan earned the top spot as a result of particularly high performance in three key areas - service advisory, vehicle pick-up and service quality.

The improved customer satisfaction index showing was driven by the strong synergy between Nissan and its dealer network, its customer-centric approach, and continuous focus and investment to uplift the customer experience.

"We want to recognize the importance of our Nissan dealer partners, who are at the forefront of shaping our customers' first impression of Nissan, in helping us achieve this number one position. They help ensure that existing customers stay loyal to the Nissan family and that new buyers become lifelong Nissan customers," Narasimhan added.

Nissan continues to drive robust dealer improvement initiatives to help maximize customer satisfaction. These include the Nissan Skills Contest – a development program for dealer employees to help them realize their true capabilities and polish their skills – the Nissan Retail Concept (NRC), the new Nissan dealership design concept that aims to improve all aspects of the customer experience including facility design, service process and digital environment; and the modernization of the sales process to accommodate the need of today's digital consumers.

About Nissan Motor (Thailand) Co., Ltd.

Nissan was established in Japan since 1933 with the commitment to create Innovation that Excites for customer satisfaction. Nissan wants to improve quality of life for people in society by pursuing a goal of zero emission vehicles and zero fatalities on the road with "Nissan Intelligent Mobility". The company plans to introduce autonomous drive vehicles across regions for safety and more enjoyable driving experience. Nissan started business in Thailand since 1952. Currently, the Nissan Group of Companies in Thailand has subsidiaries five companies, including two of the production bases, over than 180 showrooms and service centers nationwide network. Vehicle range cover all segments includes 10 models spanning the entry level Eco-Car, SUV, Premium Sedans and Pickup Trucks.

About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2018, the company sold 5.52 million vehicles globally, generating revenue of 11.6 trillion yen. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.

For more information about our products, services and commitment to sustainable mobility, visit You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

Latest Press Release

Mitsubishi Motors Thailand Wins Thailand Zocial Awards 2020

Mitsubishi Motors (Thailand) Co., Ltd. was announced The Best Brand Performance on Social Media in Automobile Category at Thailand Zocial Awards 2020 hosted by Wisesight (Thailand) Co., Ltd. Mitsubishi Motors Thailand reinforces its leadership in...

Porsche's result after an electrifying year – innovative, sustainable, successful

Stuttgart. In the 2019 financial year, Porsche AG increased deliveries, sales revenue and the operating result before special items to new record levels. The company handed over 280,800 vehicles to customers in 2019, corresponding to an increase of ten...

Mitsu Impression Celebrates Grand Opening

Mitsubishi Motors (Thailand) Co., Ltd. has continued to advance the dealer network expansion and strengthen its presence in Thailand for better services to customers. It has further reached to customers in Bangkok and greater Bangkok areas spearheaded by...

Isuzu to temporarily suspend vehicle production in Thailand due to component shortage and market shrinkage

Tri Petch Isuzu Sales Co., Ltd. , reveals that it has been informed by Isuzu Motors (Thailand) Co., Ltd. - - the Isuzu production plant in Thailand-- that as the current COVID-19 situation has resulted in the shortage of component supply chain across the...

All-new Honda City Turbo Awarded 5-Star ASEAN NCAP Rating,Reinforcing its Superior Performance, Fuel Efficiency, and Ultimate Safety

Honda Automobile (Thailand) Co., Ltd. announced another milestone for the 5th-generation all-new Honda City as it received a 5-star rating in the latest ASEAN NCAP (New Car Assessment Program for Southeast Asia) test of vehicle safety standards. The...

Related Topics