The All-New Volvo S60 Wins the Innovative Lifestyle Product Award of the Year At the "PRODUCT INNOVATION AWARDS 2020"

Automotive Press Releases Friday August 28, 2020 14:06
Bangkok--28 Aug--Vivaldi Public Relations

Volvo has once again reaffirmed its position as a prestigious Swedish premium car brand in the eyes of consumers with the announcement of The All-New Volvo S60 awarded the Innovative Lifestyle Product of the Year Award in the medium-sized car segment. The "PRODUCT INNOVATION AWARDS 2020", organized by BUSINESS + magazine in collaboration with the College of Management Mahidol University (CMMU), was held on August 25, 2020, on the 10th floor of the C Asian Auditorium, Cyber World Building. The winners were decided by a nationwide consumer vote with The All-New Volvo S60 receiving the highest number of votes in recognition for its three distinct qualities: innovative driving lifestyle, advanced safety technology, and an affordable price tag.

Mr. Pattarapong Achapalasiri, Head of Commercial Operations Thailand, Volvo Cars (Thailand), said, “In the development of The All-New Volvo S60 we put humans at the center of every aspect of the design. We questioned what customers would want from their ideal car and developed a product under the concept of "Your Signature Drive" so that it satisfies the driver and passengers from every perspective. The S60 delivers both functional and emotional benefits and is characterized by a low emission drive system, advanced safety systems, and a luxurious Scandinavian-style cabin. We have also renovated our Volvo Cars Thailand showrooms under the Volvo Retail Experience (VRE) concept as well as our after-sales service area, this all goes hand in hand with our world-class Volvo Personal Service (VPS) to deliver the perfect lifestyle solution and brand value for our customers over the long term.

Volvo is extremely proud that The All-New Volvo S60 received the Innovative Lifestyle Product of the Year Award in the medium-sized car segment thanks to consumers in target groups nationwide giving it the highest number of votes. This, once again, shows that Volvo is able to meet the needs of Thai consumers seeking an automobile that perfectly suits every aspect of their lifestyle and as such this award is yet another important achievement for us."

The All-New Volvo S60, a premium sports sedan from Sweden, delivers the ultimate in balance with a luxurious driving experience and fully integrated online technology. The T8 Twin Engine plug-in hybrid drive system works in conjunction with an electric motor that produces a total of 407 horsepower with advanced technology and ABL system for a safer ride. An active bending LED headlight system provides maximum brightness when encountering curves and its design is based on Thor’s signature hammer. There’s also the head-up display, a 360-degree camera system, a park assist pilot, as well as an electronically unlocked trunk lid. Other innovations include a state of the art navigation system, an Apple Car Play & Android Auto Support, and premium audio quality delivered by "Harman Kardon" to provide outstanding sound onboard. All of these features come together to provide a superior, fun, enjoyable, and secure driving lifestyle while on the road.

The “PRODUCT INNOVATION AWARDS 2020” is organized by BUSINESS + magazine in collaboration with the College of Management Mahidol University (CMMU) to collect and recognize outstanding innovations, products and services each year. The awards are organized into 10 categories of products, and services according to consumer lifestyle, including health and beauty products. Lifestyle products, fashion and accessories products, business services, consumer products, environmental products, industrial products, finance and investment information technology, and home use awards are judged based on consumer votes from all over the country by consumers who are the direct users of all 10 types of products ensuring the awards are accurate and transparent as well as truly reflecting the popularity of brands, products, and services.

“The All-New Volvo S60” offered at a starting price only 2.19 million baht for the Momentum and the R-DESIGN starting price only 2.59 million baht.
For more information, please call 02-305-4499 or

Latest Press Release

BMW and Alibaba Sign a MoU for Strategic Partnership Promoting Digital Transformation across Businesses

BMW and Alibaba signed a Memorandum of Understanding (MoU) for strategic partnership in Beijing. Adhering to the principle of "complementary advantages and win-win cooperation", the both sides will leverage their own resources, and carry out...

Clarios Delkor(R) Corporation Wins Korean Quality Excellence Award in Car Battery Category for 15th Consecutive Year

The company earns first place in reliability and brand awareness indicators, reaffirming customer and industry confidence Clarios Delkor(R) Corporation was named the top automotive battery manufacturer in the 2020 Korean Standard - Quality Excellence...

รถปิกอัพ “อีซูซุดีแมคซ์” คว้ารางวัลการออกแบบดีเด่น (Good Design Award 2020 หรือ G Mark) ของประเทศญี่ปุ่น

รถปิกอัพ “อีซูซุดีแมคซ์” ได้รับรางวัลการออกแบบดีเด่น “Good Design Award 2020” (G Mark) สาขารถเพื่อการพาณิชย์ (Commercial vehicle, Commercial vehicle-related instruments) จากสถาบันส่งเสริมการออกแบบแห่งประเทศญี่ปุ่น หรือ Japan...

Mitsubishi Motors Thailand Launches NEW MITSUBISHI XPANDER, Expand Your Possibility

Mitsubishi Motors (Thailand) Co., Ltd. recently launched the latest version of its popular crossover for modern families, NEW MITSUBISHI XPANDER with more upgrades. New features of updates are new-design 16-inch alloy wheels, new-design front grille and...

Retaining the Japanese ethic is the secret to the success of GAC MOTOR's high-quality products

In recent years, the Philippines has enjoyed a boom in automobile consumption, of which Japanese brands are highly popular. In 2019, according to automobile market sales data, Japanese brands had taken the top four spots. Upcoming brand GAC MOTOR, imbued...

Related Topics