Srithai and Propaganda Partner to Build Thai Export Product

Business Press Releases Tuesday June 24, 2003 09:21
Bangkok--Jun 24--Weber Shandwick

Srithai Superware, the world's largest manufacturer of melamine tableware and Thailand's largest producer of plastic products, today concluded an important Memorandum of Understanding (MOU) with Propaganda, paving the way for a strategic partnership with the internationally-acclaimed Thai design firm.

The new partnership will pair Propaganda's award-winning and uniquely Thai design skills with Srithai's manufacturing and marketing strengths. Srithai Superware has been in business for 40 years and has a yearly production capacity of approximately 9,000 tons of melamine products and 30,000 tons of plastic products.   The company has a truly global customer base with exports accounting for 35% of total sales.

Under the MOU, Srithai is to appoint Propaganda as a design consultant to enhance the work of the company's 20-strong existing in-house design team and differentiate Srithai products from their competitors.   The agreement has initially been concluded on a one-year rolling basis.

"Propaganda are doing something on the surface that looks quite international, but deeper down they are uniquely Thai.   The combination of this design talent and Srithai's manufacturing capability results in a partnership that will make for genuine product differentiation from our competitors - and really show that Thai companies can be both innovative and competitive at a global level," said Srithai Superware President Khun Sanan Angubolkul.

"Srithai is a world-class source of quality melamine and plastic products.   Their size and market reach opens up a whole new world of opportunities for a Thai SME like us and we're very excited about the potential of the new partnership," said Ms. Yodphet Sudsawad, CEO of Propaganda Design Co., Ltd.

An important focus of the Srithai-Propaganda cooperation is to be the development and marketing of a new brand of plastic and melamine products aimed at the export market.   Srithai and Propaganda will release details of the new brand later this year.

About Srithai

Srithai Superware produces automobile parts, motor-cycle parts, parts for electrical appliances, parts for office equipment, packaging, furniture, household utensils, goods for sales promotion, pallets and industrial crates.   Raw materials used are ABS, PS, POM, PC, PP and PE.   The company has 3 plants for plastic injection (Suksawat, Bangpoo, Bangpakong) and 1 plant for melamine compression (Korat). Melamine is heat resistant up to 140oC, hard-wearing and chemically inert.   These properties make it ideal for use in the production of kitchen utensils and a wide range of tableware. For more information please visit www.srithaisuperware.com.

About Propaganda

Propaganda was established in 1994 and has established an international reputation for injecting a playful edge into everyday items.   Their designs for items such as the Shark bottle opener have won awards in Europe and the USA.   The Thai attribute of 'playfulness' (khee len) is what delineates Propaganda designs and has become the company's hallmark. For more information please visit www.propagandaonline.com

For further information, please contact:
Khun Sanan Angubolkul                             Khun Lakpilai Worasaphya
President                                         Weber Shandwick
Srithai Superware Pcl.                             Tel: 662 257-0300
662 427-0088                                       Fax: 662 257-0312   End.
-PM-

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