DHL AP-AP Campaign

Business Press Releases Tuesday May 25, 2004 16:20
Bangkok--May 25--PR & Associates
DHL AP-AP Campaign
  • Campaign underlines the growing importance of the Asia Pacific region in DHL's global business portfolio. The region is DHL's fastest growing market to date, registering strong double-digit growth in recent years.
  • Tagline 'No one knows Asia Pacific like we do' reflects DHL's extensive knowledge of the Asia Pacific region spanning more than 30 years.
  • more than 30 years.
  • To be officially launched this month (May 2004).
  • Launched simultaneously across all 41 DHL markets in Asia Pacific including Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, and Thailand.
  • To be rolled out in various mass media - television, print, outdoor, radio and online
  • 45-second long television commercial titled "Not to Do" first aired on 19 April 2004 on CNN, CNBC, BBC World and Star World
  • Radio advertisements to be rolled out in May 2004
  • Online promotion on
  • Print advertisements will feature prominently in regional dailies such as:
  • Financial Times                 -   Asian Wall Street Journal
  • International Herald Tribune   -   BusinessWeek
  • Newsweek                       -   Time Asia
  • Fortune                         -   National Geographic.
  • Conceptualised by Ogilvy & Mather, brought to market by Mediaedge:CIA.
  • Follows from DHL's last global "More" advertising campaign launched in 2003.
About DHL

With annual revenues of nearly €22 billion in 2003, DHL is the global market leader of the international express and logistics industry, specialising in providing innovative and customised solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide.   Over 160,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.

DHL is 100% owned by Deutsche Post World Net.

DHL Thailand offers customers with a comprehensive range of logistics solutions through three business units: DHL Express, DHL Danzas Air & Ocean and DHL Solutions. Customers can enjoy the convenience of one-stop-shop service, from shipping documents to containers, delivered by 1,100 DHL staff. With 25 locations around Thailand, DHL's services cover 76 provinces in the country. For further information, please visit our website at

For more information please contact
Ms. Wanpen Lolertpiphop
PR & Associates Ltd.
Tel: 0-2651-8989 ext 332
Fax: 0-2651-9649-50
Email:   End.

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