Strong growth in intra-Asia Pacific trade to boost DHL's business

Business Press Releases Tuesday May 25, 2004 16:01
Bangkok--May 25--PR & Associates
Launching 'No one knows Asia Pacific like we do' marketing campaign underscores DHL's confidence in the region as a source of future growth

DHL, the world's leading express and logistics company announced today a marketing campaign that will run simultaneously across all DHL markets in the Asia Pacific aimed at reinforcing the company's leadership position in the region.

The campaign underlines the growing importance of the Asia Pacific region in DHL's global business portfolio. The region is DHL Express' fastest growing market to date, registering strong double-digit growth in the last years. According to the International Monetary Fund (IMF), intra-Asian trade has risen steadily from about 24 percent of total trade in the early 1980s to 40 percent in recent years.

The catchy tagline - No one knows Asia Pacific like we do - reflects DHL's long history in the Asia Pacific. DHL was the first international express company to begin operations in the Asia Pacific more than 30 years ago, the company today has leadership positions in most markets across the region.

To tap growth opportunities in the region, DHL has invested in excess of USD 1.13 billion in airport gateways, air hubs, airline operations, security, ground network and infrastructure development across Asia Pacific over the last few years.

"The business environment is growing increasingly competitive by the day, perhaps more so in emerging markets within Asia Pacific. Companies no longer face competition within their own country, but also from around the region and around the world," explained John Mullen, Chief Executive Officer, DHL Asia Pacific. "Companies now need to move their goods across borders in a seamless manner in the quickest possible way. This is where DHL is able to provide customers with customisable express and logistics solutions."

The advertisements, which will be featured across all mass media in May 2004, will be presented in a fun and creative way, each with the ultimate aim of bringing home the message that DHL's knowledge of the local markets and the region is second to none.

Likewise, the television commercial, which will be on-air in Thailand starting from this 1st June, is a light-hearted take at how corporations are left with nothing much on the agenda, because DHL is managing the supply chain for them. The commercial, aptly titled 'Not to Do' underscores the message that DHL is a trusted brand that is able to provide comprehensive and seamless end-to-end solutions for the customer.

John Pearson, Commercial Director, DHL Express Asia Pacific said: "This campaign encapsulates all our hard work and investment in Asia Pacific over the past years and presents to our customers a new standard in express and logistics. With this campaign, DHL hopes to reinforce their leading position and continue to stay on top of the customer's mind."

About DHL

With annual revenues of nearly €22 billion in 2003, DHL is the global market leader of the international express and logistics industry, specialising in providing innovative and customised solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide.   Over 160,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations.

DHL is 100% owned by Deutsche Post World Net.

DHL Thailand offers customers with a comprehensive range of logistics solutions through three business units: DHL Express, DHL Danzas Air & Ocean and DHL Solutions. Customers can enjoy the convenience of one-stop-shop service, from shipping documents to containers, delivered by 1,100 DHL staff. With 25 locations around Thailand, DHL's services cover 76 provinces in the country. For further information, please visit our website at

Press contact:
Ms. Salinla SeehaphanDHL International (Thailand) Ltd.
Tel: 0-2658-8252
Fax: 0-2652-8874
Ms. Wanpen LolertpiphopPR&Associates Ltd.
Tel: 0-2651-8989 ext 332
Fax: 0-2651-9649-50
Email:   End.

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