TOPS Supermarket appoints new President Invest Bt300 million to promote CRM campaign and maintain leadership position

Business Press Releases Thursday July 22, 2004 15:53
Bangkok--Jul 22--Spark Communications

TOPS Supermarket, supervised by Central Retail Corporation Co., Ltd. (CRC), has announced the appointment of Ian Pye as its new President, following the resignation of Randy Guttery. Mr. Ian Pye assumed his responsibilities at TOPS on 5 July.

TOPS Supermarket has also announced an official name change for its parent company – from CRC Ahold Co., Ltd. to Central Food Retail Co., Ltd. The 'TOPS Supermarket' name and trademark, however, will remain intact with no plans to change them.

Mr. Ian Pye has 39 years of experience in the food retail industry in the UK and Hong Kong markets. He comes to TOPS from a very successful tenure at PARK n SHOP, Hong Kong's leading supermarket company.

At PARK n SHOP, Mr. Ian Pye rose through its executive ranks, eventually serving as Managing Director, where he was responsible for the operations of its 220 store locations. In 2002, he helped the chain achieve record profits, and last year he was appointed Business Development Director, where he drove overseas expansion for PARK n SHOP across Asia, India and the UAE.

Prior to PARK n SHOP, Mr. Ian Pye compiled an impressive work resume during 30 years of employment with the UK-based Safeway supermarket chain.

Mr. Ian Pye revealed the 2004 marketing strategy for TOPS: "TOPS is now preparing to invest about Bt300 million to develop and strengthen TOPS in terms of consumer research in order to understand and respond to their needs and to renovate and expand more branches. TOPS has recently opened Rattana Thibet branch and plans to open MarketPlace Central Festival Phuket branch by the end of this year. The budget will also be used to promote 'SPOT Rewards Card' programme by providing more privileges for the members, which total almost a million after 7 weeks of the launch."

"The great success of SPOT Rewards Card reflects our leadership in Customer Relations Management in the supermarket industry. However, we will still maintain our food safety standards to satisfy our customers as well as support government policy," added Mr. Ian Pye.

All TOPS branches and TOPS' distribution center have been awarded Golden Quality Assurance Certificates and Good Manufacturing Practices (GMP) certificates from the Ministry of Industry's Thai Industrial Standards Institute (TISI) as well as HACCP (Hazard Analysis Critical Control Point) from   TQCSI (Thailand) (Total Quality Certification System International).

About TOPS Supermarkets:

Central Retail operates 48 TOPS supermarket all over Thailand, and they are an integral part of the group's business strategy. TOPS was launched in 1996 as a joint venture with the Dutch supermarket giant Royal Ahold. It was the first Thai supermarket to set up centralized distribution centers quality control and have earned TOPS superior freshness and food safety certifications from industry and Public Health Organizations.

For more information, please contact:
Kannika Saiphan (Som), Chanut Nawnarong (Tum)
Spark Communications
Tel. 0-2653-2717-9 Mobile: 0-6329-3823
Email: som@spark.co.th   End.
--InfoQuest (NT)--

Latest Press Release

#Mediterranean Diet, Olive Oil Can Improve Teens Grades: Health Study

A new health study1 shows the consumption of Mediterranean diet, characterized by nutritious foods such as vegetables and olive oil, has been associated with higher score in core school subjects and verbal skills in adolescents. Undertaken by Jaume I...

Delicious 4 regions of Thai authentic menus at The Eatery Four Points by Shearon Bangkok Sukhumvit 15

Every day from 11.00 AM – 10.30 PM, The Eatery at Four Points by Sheraton Bangkok, Sukhumvit 15 invites you to discover new 4 sets of 4 regions Thai authentic menus which are from Northern, Western, Eastern and Central of Thailand created by our...

Mirinda Mix-It in new flavors bring greater fun plus ultimate joy from limited-edition packaging of idol girl group BNK48

Suntory PepsiCo Beverage (Thailand) Co., Ltd., the bottler and distributor of PepsiCo's beverages including Pepsi, Mirinda, and 7 Up, is launching two new flavors of Mirinda Mix-It that mixes two fruit flavors in one carbonated soft drink, which are...

Meet the latest innovation from Neigene Eye Roller! Say goodbye to dark circles under eyes with help from natural extracts.

"Neigen Eye Roller," the newest eye care product from Unicity, is the latest innovation for sensitive skin. With the combination of natural extracts from acacias, dandelion flowers, and Niacinamide, the eye roller nourishes the skin around the eyes,...

Lucky Flame Revamping Product Lines with Latest Innovations and Designs, Welcoming Second Branch Showroom within a Period of 43 Years

"Lucky Flame" -- the time-honored gas stove and cooker brand that remains loyal in Thai households' kitchens for more than 43 years -- singularly go against currently stagnant economic situations, opening a brand-new second branch showroom at "Future...

Related Topics