Dendrite Launches Mobile Operating Environment for Pharmaceutical Sales Force Effectiveness; Wireless Operating Environment Enables Pharmaceutical Companies to Rapidly, Cost Effectively, Deploy Sales Force Solutions in Developing Markets

Business Press Releases Thursday June 8, 2006 16:49
BEDMINSTER N.J.--(BUSINESS WIRE)--June 7, 2006

Dendrite International, Inc., (NASDAQ:DRTE) a leading provider of pharmaceutical industry solutions, today announced the launch of j-ForceWIRELESS(TM), the first wireless operating environment designed to provide pharmaceutical sales forces in developing countries with a turnkey sales force effectiveness solution. The solution will be introduced in China, one of the fastest growing pharmaceutical markets in the world, in July, 2006.

"While the US market continues to see the personal computer as the central tool for business applications, developing nations are far more inclined to rely on mobile devices," said Dendrite Chairman and CEO John Bailye. "With the release of this solution, we are bringing many of the capabilities to emerging nations that U.S. sales forces take for granted. This release provides pharmaceutical companies the ability to maximize productivity of their sales forces."

j-ForceWIRELESS rests on a secure, proprietary server, and is simply downloaded by the sales representative onto any web-enabled handset. Since the application is used in an off-line mode, the representative is neither dependent on continuous wireless coverage nor susceptible to escalating data charges. Using the solution, sales representatives can record daily activities to their mobile phones, exchange data with the head office for direction or reporting, and issue alerts.

"Dendrite has already deployed PDA and Smartphone based solutions in emerging markets, however, j-ForceWIRELESS takes our mobile-computing initiatives to next level," said Jean-Paul Modde, president Dendrite Asia Pacific. "It compliments our current solution suite and provides the ultimate flexibility in achieving sales force effectiveness. We are committed to continuously developing innovative and value-add solutions for the fastest growing economy in the world."

About Dendrite

Founded in 1986, Dendrite International (NASDAQ: DRTE) enables sales, marketing, clinical and compliance solutions for the global, pharmaceutical industry. The Company's clients are located in more than 50 countries and include the world's top 20 pharmaceutical companies. For more information, please visit www.dendrite.com.

Note: Dendrite is a registered trademark of Dendrite International, Inc.

This document may contain forward-looking statements that may be identified by such forward-looking terminology as "expect," "believe," "anticipate," "will," "intend," "plan," "target," "outlook," "guidance," and similar statements or variations. Such forward-looking statements are based on our current expectations, estimates, assumptions and projections and involve significant risks and uncertainties, including risks which may result from our dependence on the pharmaceutical industry; fluctuations in quarterly revenues due to lengthy sales and implementation cycles for certain of our solutions; our fixed expenses in relation to fluctuating revenues and variations in customers' budget cycles; dependence on certain major customers; changes in demand for our products and services attributable to any weakness experienced in the economy or mergers, acquisitions and consolidations in the pharmaceutical industry; successful and timely development and introduction of new products and versions; rapid technological changes; increased competition; international operations; integrating the entities we acquire; our ability to effectively manage our growth; the protection of our proprietary technology; our ability to compete in the Internet-related products and services market; the continued demand for Internet-related products and services; the ability of our third party vendors to respond to technological change; our ability to maintain our relationships with third-party vendors; less favorable than anticipated results from strategic relationships; dependence of data solutions on strategic relationships; events which may affect the U.S. and world economies; and catastrophic events which could negatively affect our information technology infrastructure. Other important factors that should be reviewed and carefully considered are included in the company's 10-K, 10-Qs, and other reports filed with the SEC. Actual results may differ materially. The company assumes no obligation for updating any such forward-looking statements to reflect actual results, changes in assumptions or other changes affecting such forward-looking statements.

CONTACT: Dendrite International, Inc.
Media Inquiries:
David Coman, 908-443-2457
David.Coman@dendrite.com
or
Investor Inquiries:
Christine Croft, 908-443-4265
Christine.Croft@dendrite.com

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