LGE Air Conditioning Company, a global leader in providing complete air conditioning solutions, is holding “2010 Health+ Evolution,” a press event that includes announcements of the company’s vision, marketing strategies, technological upgrades and the unveiling of a new air conditioning unit.
At a press conference during the event, LG is to announce plans to increase its market share in Asia from 22 percent in 2010 to 30 percent by 2013. This will include a jump in sales of the Health+ Inverter from USD 60 million to USD 250 million over the same period.
Reflecting a shift toward longer and more health-conscious lives among consumers, LG has focused its expertise and experience on designing products that help create a healthier living environment. With this in mind, the “Health+ Evolution” event, a follow-on from last year’s “2009 Health+” campaign, is showcasing LG’s state-of-the-art health-conscious technologies, and all the other advances LG has made in inverter technology. It is also providing a behind-the-scenes look at LG, including insights into the company’s vision, business strategies for residential air conditioner and market analysis of the Asia region.
At the press conference, LG is also introducing its new Health+ Inverter model, which boasts health-conscious benefits, the lowest noise levels of any air conditioner (19dB) as well as the highest levels of energy efficiency, using up to 60 percent less electricity than previous, non-inverter models. The Health+ Inverter employs an advanced multi filter system that drastically reduces harmful bacteria, viruses, germs and nasty smells in the air. According to tests conducted by the KITASATO Research Center of Environmental Science in Japan, 99.9 percent of H1N1 viruses were killed in 24 hours by LG Health+ Inverter’s total virus filter system.
“I am very pleased to be holding the ‘Health+ Evolution’ event this year. We are very confident that LG’s health-conscious products help enrich and upgrade people’s quality of life in Asia,” said Jae-sung Lee, the director of RAC marketing support team. “As LG has been leading the global residential air conditioning market for over a decade, we will also offer fascinating insight into cutting-edge technological advancement and market trends.”
The Health+ Evolution press event is being held mainly in Bangkok, Thailand, with reporters from four Asia countries — Thailand, Malaysia, Vietnam, and Indonesia.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1 and A Technology Partner of Formula 1. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.
About LG Electronics Air Conditioning Company
The LG Electronics Air Conditioning Company is a global total heating, ventilation and air conditioning (HVAC) and energy solution company providing Residential Air Conditioning (RAC), Commercial Air Conditioning (CAC), Solution, Solar Energy and Lighting around the world. LG AC offers a wide range of products from consumer and individual units to industrial and specialized B2B solutions. Through its innovative technology, heavy investments in R&D and superb marketing strategies, LG has broken its own sales records every year since 2000, thus cementing its place as the global leader of the HVAC industry.
For further information, please contact:
Suphada Chaiwong
LG ONE Thailand
Phone: 0-2252-4166 (Ext. 209)
Email: [email protected]