EQ:IQ Autumn/Winter 2010 Ready-to-Wear CollectionRadiate Parisienne Chic in Effortless Style

Thursday 09 September 2010 09:26
From Paris, EQ:IQ’s Creative Director Stephanie Stindel delivers a collection of urban chic Parisian flair for Autumn/Winter 2010. Designed for confident women with a strong individualistic sensibility, ageless with a love for life, culture, adventure and character. This season is a reflection of Parisian femininity with an edge and sophistication that is inspired by a distinctive life in the world’s fashion capital.

What distinguishes the EQ:IQ woman is a certain je ne sais quoi - an indefinable and effortless coolness that only a passionate and self-assured personality can pull off. Confidence brings the outfits together. Realise your own style through an eclectic mix of EQ:IQ pieces, and let your clothes tell your stories this Winter. The new collection is now available at Central Chidlom, Emporium, Siam Paragon and Siam Discovery. For more details, please contact at Tel 02 658 0193.

Impressionable Prints

Leisurely strolls along the Left Bank and the relaxing Parisian lifestyle reflect the mood of ‘impressionable prints’. The soft-spoken yet bold Cloud print dress and tunic sweater conjures an afternoon in the park or a walk along the Seine River, drawing pictures in the clouds with your imagination. Young, relaxed and spirited is the essence behind these pieces that can be worn easily with slim pants or fitted jeans. The Hat print is an ode to Parisian’s enduring love affair with their chapeaux, whilst the vintage-inspired Wallpaper print silk dress offers a 70’s feel of Parisian markets and diverse style. This soft pastel tone is a soothing contrast against the key black, grey and berry key colours.

Passionate and romantic, the retro-inspired red “Bisous” lipstick kiss print comes in this season’s trend colour — cardinal red. For a stand-out ‘wow’ factor, go for a seductive look with the red-hot all-over lips print and scarf to warm up your Winter! Mix glamour with amour in this print that sets love free with kisses — an indefatigable and vital part of Paris life.

M?lange

Mixing and matching comes across strong this season — dare to mix up fabrics and feelings to achieve an individualistic style, and blend soft layers with defining lines and shapes. Femininity comes through lightweight illustration print pieces and silk dresses, only to be toughened by adding solid, grungy elements like luxuriant chunky knits, suede vests and hard, blocky jewellery. Be delicate but daring with a thoughtful m?lange of hard and soft textures and colors.

An array of grey tones is key in this group, but lift Autumn up with a pale grey wool statement jacket that comes in two tailored options; a fit-and-flare coat, or a belted version with detailing at the shoulders and waist — a focus point of this season’s collection.

The Winter Outlook

It wouldn’t be Paris without luxury and extravagance! Fur and leather, and the combination of the two together heighten the elegance of keeping warm with timeless flair. Pair a brown fur jacket with a superb little black dress— a perfect outfit for a night-out in the city, which will simply never go out of style. The black military-inspired jacket with gold buttons and puff shoulders is an inimitable option for a chic and feminine silhouette.

For a more insouciant look, the padded leather jacket with fur collar offers a smart and understated sporty chic look. Stay cozy this Winter with a truly stylish and sophistication that comes straight from the streets of Paris.

Accessorize me!

Complete a fashion look with to-die-for bags and jewellery. Seal your outfits with a kiss from the eye-catching “Bisous” lip patterned tote and evening bag. Whilst the tote carries all the essentials and more, the chic evening bag sits stylishly over your shoulder with a chunky chain.

For a more demure day-time look, a vintage-inspired brown leather tote or black calf suede bag can take you from the Marais to Rue de Rivoli without missing a beat. Arm your wrist with a brazen acrylic and agate bracelet or overlay a necklace across a simple black top to create an effect that will leave others wondering where you came from, or more importantly, where you’re heading to!

For more information, please contact

Maxima Consultants Company Tel 02-434-8300, 02-434-8547

Suchinda, Saengnapa, Pitiya