KT Optic - the Personal Glasses Lifestyle Center continuously promote their marketing campaign by cooperate with Essilor, the world No.1 lens maker, to promote the new campaign called “Multiple Lifestyles by KT Optic and Essilor”. In order to expand the eyeglasses and lens market shares from those who care about their eyes and those who always choose the best quality glasses and lens. They aim to increase at least 10-15 percent of eyeglasses market shares by investing more than 5 million baht to promote this campaign. They are planning to promote and encourage glasses wearer to realize how important to choose the right lens with the right occasion. This campaign will come with a special promotion of the year. Buy one progressive lens free Crizal Transitions lens.
Mr. Chatchawan Wanitphaisit, the Director of KT Optic and Mr. Thidsadee Toonlayaarnukit, the director of SC Raw Distribution Thailand Co., Ltd. (The distributor of Essilor in Thailand) has agreed to implement a new campaign called Multiple Lifestyles by KT Optic & Essilor. The objectives of this campaign is encouraging the glasses wearer to realize how important of their eyes and how to take a good care of their eyes. With the help of KT Optic’s staffs, clients will be able to get right match for their need. This campaign comes with the special promotion of the year! Buy one Progressive lens get one latest collection of Crizal Transitions lens free. This promotion is expected to drive the sales volume to increase no less than 20% by the third quarter of this year.
Mr. Chatchawan Wanitphaisit, the Director of KT Optic said the glasses wearer used to understand that glasses are using for helping a wearer to get a clearer vision. Therefore, wearer has only one or two glasses to wear in all kind of occasional. But that is not really a correct idea. Because you should choose the right glasses with the right activity in order to protect your eyes and show your true lifestyle.
KT Optic — The glasses lifestyle expertise has focused on the quality of lens that will protect the wearer eyes as well as the style of eyeglasses that should design to match the unique lifestyle of each wearer. As the main company positioning, The Personal Glasses Lifestyle Center, KT Optic decided to cooperate with Essilor for promoting the multiple lifestyle concept. KT Optic believes that from now on the wearer will be more caution with their eyes like the way they care other part of their body. In order to promote this campaign, it comes with a special promotion of the year as follow;
First Promotion — Buy Varilux Physioฎ 360 New Edition 1.6 and above free Crizl Transitions lens 1.56 free (Value 5,500)
Second Promotion — Buy Varilux Comfortฎ 360 New Edition 1.6 and above free Crizl Transitions lens 1.5 free (Value 5,000)
Mr. Thidsadee Toonlayaarnukit, the director of SC Raw Distribution Thailand said “According to the research, 80-90% of people care their eyes the most. However, there are only averages of 1.8 glasses that own per person to protect their eyes. Women own averages of 11 pairs of shoes and more than 7 bags. Men own averages 3 watches and 9 shirts. Therefore, this shows that our eyes also need different type of glasses for different kind of activities. By having right glasses for a right activity is a great way to protect your eyes.”
The main reasons that Essilor decided to cooperate with KT Optic to promote Multiple Lifestyles by KT Optic and Essilor campaign is because this campaign has been success in other countries such as Europe, America, Canada and Singapore. This campaign will also develop the glasses business standard.
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Tel: 02 935 6540-1 Fourth Creation Co.,Ltd.