Photo Release: C R C Sport releasing 8 leader brands of sports products. As well as move forward to be No.1 Distributor & Licensee Sports Brands in Thailand

Business Press Releases Monday February 13, 2012 21:29
Bangkok--13 Feb--PR STORY

C R C Sports Co.,Ltd the distributor & license Sports Brands, holding the license for distribution in Central Retail Corporation group, held the press conference for grand opening of world class sports products brands such as Crocs, New Balance, K-Swiss, Skechers, Umbro, Fila, Wilson และ Salomon and become The No.1 Distributor & Licensee Sports Brands in Thailand

Mr. Warodom Pranboonpook, Vice President - distributor & licensee brand C R C Sports Co.,Ltd., revealed that the last year, C R C Sport has been reliable to be the distributor and licensee and also have the license to distribute sports products for Crocs, K-Swiss, New Balance, Skechers, Fila and Umbro brands in overall of 6 brands. By promoting unique products of New Balance as No. 1 Running Brand with 2 branches of concept store at Siam Center 4th floor, and Central World 3rd floor and will open another branch at Mega Bangna.

During the 4th quarter of the last year, opening the concept store of Skechers as the No.1 Family Footwear with 2 branches at Central Plaza Lardprao 3rd floor and Central Rama IX 3rd floor, and will open one branch at Mega Bangna. While Umbro product which is No.1 Pure Soccer Brand as the official sponsor of Bangkok Glass FC, made its brand to be success highly in Thailand and other leader brands could make up sale volumes upon the goals of us.

For year 2012, C R C Sports Co.,Ltd, ready to be the No.1 Distributor & Licensee Sports Brands in Thailand by being the distributor of 2 new brands; Wilson and Salomon for more promotions. Wilson brand is able to be the No.1 in Tennis (Racket) and Salomon is able to be the No.1 Trail Running in Europe. Both new brands can make CRC sports getting more strength in sports products markets.

This year, we prepare the marketing budget at 50 Million baht by focusing in marketing events in form of sale promotion and branding as an official sponsor of many events. i.e. New Balance, the official sponsor of Standard Charter Bangkok Marathon in year 2011 – 2012 and Wilson, an official sponsor of PTT Pattaya Open in year 2012.

Vice President replied that Umbro product is the rookie product of us based on our continuous branding strategy as an official sponsor of Bangkok Glass FC and still be the same as many years. Together with promoting the brand through Brand Ambassador Peter Lang one famous football player from Bangkok Glass FC. Umbro also made up marketing events corresponding sports events of Football Contest continuously in overall year such as Thai premier league, English Premier league, European Football league cups and etc.

However, year 2012, we plan to open concept store in total of 10 sites by dividing into 6 sites Crocs Concept Store, 2 sites New Balance Concept store and 2 sites Skechers Concept Store. Moreover, in subject of product development of each product is the vital part to promote markets for more traffic by Crocs product shall be celebrated with 10th Anniversary too.

Mr. Warodom lastly said that “Currently, we are the distributors for overall 8 brands in Thailand and also guarantee to be The No.1 Distributor & Licensee Sports Brands in Thailand of us truly. Our clients can find out sports products of these 8 brands available at Super Sports Store, Sports Mall, FTT Sports, FBT, Central, Robinson, Paragon, Emporium, The Mall. We are confident that our business plan and marketing strategy as well as other positive factors to business operation of CRC sports in this year shall have the positive effect to our sale volumes grown up upon target.


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