Korean Trend still hot!! Scotch Puree continues endorsement contract with 4Minute Huge budget set for sales blast-off!!!

Business Press Releases Monday March 12, 2012 12:20
Bangkok--12 Mar--Poly Plus PR

Healthy Drink Scotch Puree, concentrated prune extract juice mixed with vitamins, has spent a 7-digit budget to extend the contract with Korea’s hot girls band 4Minute, led by Kim Hyun-a, Kwon So-hyun, Nam Ji-hyun, Jeon Ji Yoon and Heo Ga-yoon, as the presenter for the second year and launch a new television commercial advertisement titled Interview, featuring the band members’ bright and stunning slim look. The strength of the new television advertisement and sales-supporting marketing activities are expected to win support from the target female audience and help increase its market share to 30 per cent.

Mr. Sompoch Chawanvejakul, Marketing Director of Scotch Industrial (Thailand) Co., Ltd, said, “Following the success of introducing Scotch Puree to the market in late 2010 by working with the presenter “4Minute”, a five-member girl band from Korea, Scotch Puree has become a brand recognized by target consumers who are health-conscious and has been well received by the market to hit a 22 per cent market share which is the growth rate of the Functional Drink. The brand has enjoyed a continued growth trend against the economic conditions. This year Scotch Puree’s survey on female teens from 18-21 years old finds that the girl band group is among the most favorite bands with solid popularity, making the company to decide to extend its contract with the band as the presenter to enhance the strength of its marketing activities.

Mr. Sompoch added, “To better approach our target group this year, we have set a 50 million Baht budget to conduct more integrated communications with introducing a new TV commercial advertisement “Interview” featuring Asia’s hot girl band from Korea, 4Minute. They continue to become the presenter for the second year because they are pretty and lively and connected well to Scotch Puree’s brand’s image.

The band 4Minute stands out for their singing and dancing as shown in the television advertisement “Interview”, a lifestyle presentation as expected by the target group. The band’s five members are cheerful and ready to present their slim look, thanks to their secret: Scotch Puree, concentrated prune extract juice mixed with vitamins and its delicious taste that the girls are fond of. This advertisement will feature their beauty and their liveliness that the audience will love to keep watching the ad over and over again,” he said.

Scotch Puree, concentrated prune extract juice mixed with vitamins extracted from pure prune and 18 vitamins that are essential to the body in addition to L-Carnitine that helps burn excessive body fat and dietary fiber in the digestive system in accordance with the demand of the target female consumers who wish to stay in good shape with healthy skin. Scotch Puree’s 45 ml.-size bottle is priced at 35 Baht, available at leading department stores and convenience stores. The new television advertisement, Interview, will start airing on Mach 6, 2012 via Channels 3, 5, 7, 9.


Latest Press Release

Nine West Brand Sale@ Amarin Plaza Save Up to 70% During September 2 - 9, 2014

GRI (Fashion & Accessories) Thailand Company, an importer of international renowned fashion brands will organize ‘Nine West Brand Sale’ promotion, offering super savings on world class leading fashion and accessory with savings up to 70%...

The return of Amarin Brand Sale: Nine West Fashion Accessories Sale, a sale event that every fashinista is waiting for with top discount at 80%

Amarin Brand Sale by Amarin Plaza would like to put smiles on faces of fashion girls again in “Amarin Brand Sale: Nine West Fashion & Accessories Sale”. This is a remarkable sale days with exclusive choices of shoes, clothing items, bags...

Dar al Oud will be attending Beyond Beauty ASEAN 2014. Exclusive promotions to welcome AEC

Dar al Oud, a luxurious Oud Oil brand under The Treedom Group proudly enters ASEAN, by attending Beyond Beauty ASEAN 2014, confirming to be a leading Oud Oil manufacturer, as well as being accredited by TTM [Thailand Trust Mark] guaranteeing high quality...

Photo Release: ThaiNamthip Strikes up Partnership and Goes Green with Talaad Thai through NAMTHIP Thinking Water

ThaiNamthip Company Limited, Coca-Cola’s bottling partner under The Coca-Cola system in Thailand led by Mr. Jorge Chazarreta, President (3rd from left), strikes up official partnership with Thai Agro Exchange Company Limited, the operator of...

Photo Release: Merito Organic Coconut Milk Cooking Workshop with Thailands A-List Bloggers

Merito - Thailand’s one and only internationally certified organic coconut milk - recently held an exclusive cooking workshop with Thailand’s A-list food bloggers. The event, taking place at Anotai Restaurant on Rama 9 Road, featured the...

Related Topics