Korean Trend still hot!! Scotch Puree continues endorsement contract with 4Minute Huge budget set for sales blast-off!!!

Business Press Releases Monday March 12, 2012 12:20
Bangkok--12 Mar--Poly Plus PR

Healthy Drink Scotch Puree, concentrated prune extract juice mixed with vitamins, has spent a 7-digit budget to extend the contract with Korea’s hot girls band 4Minute, led by Kim Hyun-a, Kwon So-hyun, Nam Ji-hyun, Jeon Ji Yoon and Heo Ga-yoon, as the presenter for the second year and launch a new television commercial advertisement titled Interview, featuring the band members’ bright and stunning slim look. The strength of the new television advertisement and sales-supporting marketing activities are expected to win support from the target female audience and help increase its market share to 30 per cent.

Mr. Sompoch Chawanvejakul, Marketing Director of Scotch Industrial (Thailand) Co., Ltd, said, “Following the success of introducing Scotch Puree to the market in late 2010 by working with the presenter “4Minute”, a five-member girl band from Korea, Scotch Puree has become a brand recognized by target consumers who are health-conscious and has been well received by the market to hit a 22 per cent market share which is the growth rate of the Functional Drink. The brand has enjoyed a continued growth trend against the economic conditions. This year Scotch Puree’s survey on female teens from 18-21 years old finds that the girl band group is among the most favorite bands with solid popularity, making the company to decide to extend its contract with the band as the presenter to enhance the strength of its marketing activities.

Mr. Sompoch added, “To better approach our target group this year, we have set a 50 million Baht budget to conduct more integrated communications with introducing a new TV commercial advertisement “Interview” featuring Asia’s hot girl band from Korea, 4Minute. They continue to become the presenter for the second year because they are pretty and lively and connected well to Scotch Puree’s brand’s image.

The band 4Minute stands out for their singing and dancing as shown in the television advertisement “Interview”, a lifestyle presentation as expected by the target group. The band’s five members are cheerful and ready to present their slim look, thanks to their secret: Scotch Puree, concentrated prune extract juice mixed with vitamins and its delicious taste that the girls are fond of. This advertisement will feature their beauty and their liveliness that the audience will love to keep watching the ad over and over again,” he said.

Scotch Puree, concentrated prune extract juice mixed with vitamins extracted from pure prune and 18 vitamins that are essential to the body in addition to L-Carnitine that helps burn excessive body fat and dietary fiber in the digestive system in accordance with the demand of the target female consumers who wish to stay in good shape with healthy skin. Scotch Puree’s 45 ml.-size bottle is priced at 35 Baht, available at leading department stores and convenience stores. The new television advertisement, Interview, will start airing on Mach 6, 2012 via Channels 3, 5, 7, 9.


Latest Press Release

The Longines Conquest 1/100th Alpine Skiing

Longines, the Swiss watchmaker with more than 180 years of its craftsmanship to tradition, innovation and elegance introduces ‘Longines Conquest 1/100th Alpine Skiing’, a real tribute to Longines’ long tradition of producing trial...

Enzo Angiolini Fall/ Winter 2014 Footwear Collection Classic charm with modern twist

Inspired by the earthy tones of natural landscapes, American brand Enzo Angiolini’s Fall/ Winter 2014 collection infuses classic elegance with versatility. Clean lines and understated color palettes provide beautiful accents in order to create a...

Tesco Lotus launches new pillows to match sleeping positions

Tesco Lotus launches an innovation for the health conscious: Tesco brand pillows which come in three styles specially designed to match sleepers’ usual sleeping positions, whether face down, on their backs, or on their sides. The pillows support...

Hafele Special Promotion for Foreign Customers on the occasion of New Year Celebration 2015 - get 10% Discount when purchasing at H?fele Design Studio Mega Bangna

Häfele (Thailand) Limited, the leading distributor of high-quality architectural hardware, home appliances, furniture & kitchen fittings, electronic locking systems and sanitary fittings from Germany, celebrates the New Year 2015 with a Special...

Ouay Un Osoth Welcome the festive season with the Love Care gift set

“Ouay Un Osoth” Welcome the festive season with the “Love & Care” gift set consisting of Lingzhi Extract Capsule, Oryza Rice Bran Oil and Spirulina and Turmeric. All for just 659 baht, at Pure drug store and all branches of...

Related Topics