Korean Trend still hot!! Scotch Puree continues endorsement contract with 4Minute Huge budget set for sales blast-off!!!

Business Press Releases Monday March 12, 2012 12:20
Bangkok--12 Mar--Poly Plus PR

Healthy Drink Scotch Puree, concentrated prune extract juice mixed with vitamins, has spent a 7-digit budget to extend the contract with Korea’s hot girls band 4Minute, led by Kim Hyun-a, Kwon So-hyun, Nam Ji-hyun, Jeon Ji Yoon and Heo Ga-yoon, as the presenter for the second year and launch a new television commercial advertisement titled Interview, featuring the band members’ bright and stunning slim look. The strength of the new television advertisement and sales-supporting marketing activities are expected to win support from the target female audience and help increase its market share to 30 per cent.

Mr. Sompoch Chawanvejakul, Marketing Director of Scotch Industrial (Thailand) Co., Ltd, said, “Following the success of introducing Scotch Puree to the market in late 2010 by working with the presenter “4Minute”, a five-member girl band from Korea, Scotch Puree has become a brand recognized by target consumers who are health-conscious and has been well received by the market to hit a 22 per cent market share which is the growth rate of the Functional Drink. The brand has enjoyed a continued growth trend against the economic conditions. This year Scotch Puree’s survey on female teens from 18-21 years old finds that the girl band group is among the most favorite bands with solid popularity, making the company to decide to extend its contract with the band as the presenter to enhance the strength of its marketing activities.

Mr. Sompoch added, “To better approach our target group this year, we have set a 50 million Baht budget to conduct more integrated communications with introducing a new TV commercial advertisement “Interview” featuring Asia’s hot girl band from Korea, 4Minute. They continue to become the presenter for the second year because they are pretty and lively and connected well to Scotch Puree’s brand’s image.

The band 4Minute stands out for their singing and dancing as shown in the television advertisement “Interview”, a lifestyle presentation as expected by the target group. The band’s five members are cheerful and ready to present their slim look, thanks to their secret: Scotch Puree, concentrated prune extract juice mixed with vitamins and its delicious taste that the girls are fond of. This advertisement will feature their beauty and their liveliness that the audience will love to keep watching the ad over and over again,” he said.

Scotch Puree, concentrated prune extract juice mixed with vitamins extracted from pure prune and 18 vitamins that are essential to the body in addition to L-Carnitine that helps burn excessive body fat and dietary fiber in the digestive system in accordance with the demand of the target female consumers who wish to stay in good shape with healthy skin. Scotch Puree’s 45 ml.-size bottle is priced at 35 Baht, available at leading department stores and convenience stores. The new television advertisement, Interview, will start airing on Mach 6, 2012 via Channels 3, 5, 7, 9.

Latest Press Release

Gentlemen Make Your Shopping List at Amarin Brand Sale: What Men Really Want Sale, Up To 70%

Amarin Brand Sale exclusively invites gentlemen to refresh your total look with a mix and match of clothes, shoes and fashion items at the "Amarin Brand Sale: What Men Really Want Sale Up To 70%" from 28th July to 5th August at the Event Hall, 1st floor...

Hydration the Natural Way with Botanics Hydration Burst

Boots Thailand, one of the leading international pharmacy-led health and beauty retailers, introducing the new "Botanics Hydration Burst" range for dehydrated and sensitive skin. Botanics announces our new Hydration Burst skincare range. Our beauty...

MALEE Bringing Farmers and Consumers Closely Together through a New Campaign MALEE The Caring Message Dedicated to supporting the Thai farming community and inspiring the next generation of farmers.

MALEE Group Public Company Limited, also known as "MALEE" brand, a leader in 100% Fruit & Vegetable Juices, wishes to share the caring and goodness from their farmers, and bring them closer to consumers, through the introduction of their new 100%...

Nestle CEO leads 200 employees to start a journey offering four million cups of new NESCAFE BLEND BREW to consumersnationwide

In a sampling caravan not as you know it, Ms. Audrey Liow (middle), Chairwoman and Chief Executive Officer of Nestle Indochina, led over 200 Nestle employees and executives to personally hand out over 200,000 cups of new NESCAFÉ BLEND & BREW...

IKEA Life at Home Report 2016 reveals key finding: The home is primarily a place for relationships

IKEA's Life at Home Report 2016, which the home furnishing retailer has conducted for a third consecutive year to explore the lives at home of people all over the world, reveals interesting key insights into how the home now extends beyond the physical...

Related Topics