Nestle launches new 330 ml. Minere Natural Mineral Water to tap young health-oriented generation consumers

Business Press Releases Tuesday July 31, 2012 15:37
Bangkok--31 Jul--Mind Touch

Nestle (Thai) Limited reinforces its leadership in local mineral water market with the launch of new carry-along 330 ml. “Minere” natural mineral water under “Healthy Refreshment Everyday” targeting new working generation consumers.

Anat Julintron Country Business Manager – Water Business, Nestle (Thai) Limited said that the local drinking natural mineral water market has enjoyed continuous growth. The growth is in line with the consumers’ lifestyle that tends to be more health conscious particularly the urban consumers who are looking for drinking water with natural mineral properties. The natural mineral water market this year is expected to grow over 20% of the annual market value worth 1.45 billion baht or 112 million litres, according to AC Nielsen.

Anat added that the launch of new 330 ml. size of Minéré natural mineral water under “Healthy Refreshment Everyday” concept offers consumers with new easy carry along alternative with modern, slim packaging. The 330 ml. bottle is not only very popular as it is an easy and convenient size to carry along but it is also produced with world-class technology and high manufacturing standard to retain quality and purity of 100% mineral water from natural source. The new 330 ml. bottle has been designed to serve the consumers’ requirements especially the working men and women who are active and health conscious light and convenient to carry along in the handbag for natural refreshment from inside out.

During the offering on the go launch, the company plans to actively penetrate the market and expand its customer base with communication on the ground as well as in both traditional and digital media. The new 330 ml. Minere natural water products are available through supermarkets, hypermarkets, convenient stores and neighborhood groceries at 6 baht per bottle.

“The company is confident that the new 330 ml. Minere will serve the consumers’ demand and help expand the customer base as well as reinforce its market leadership. It projects over 20% growth within this year”, said Anat.

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