Business Press Releases Thursday August 15, 2013 15:30
Bangkok--15 Aug--Hill & Knowlton Strategies

Peppo Fashions Group Co., Ltd., the distributor of international fashion brands including Guess and Mango is proud to represent in the market Spanx, the world's leading shapewear brand, now available at Siam Paragon and The Emporium. Bringing Hollywood's slimming secret Spanx to Thailand, the company expects approximately 20 million baht sales volume in the first six months and the shapewear will be available in more locations by the end of 2013.

"Women worldwide all want one thing in common and that is to appear in shape with no visible panty lines when seen from the back. This is where Spanx comes into play," said Ms. Jasmine Ruanglertbutr, Director of Peppo Fashions Group. Spanx is developed by Sara Blakely, the founder of Spanx who was named the youngest self-made female billionaire by Forbes magazine in 2012. Spanx shapewear are designed to accentuate the waistline and minimize the tummy and have become must-have undergarments trusted by women all over the world, including Hollywood's celebrities and fashion-forward superstars. "As for the Thai market, we have found that there is a demand for high-quality shapewear and we believe the brand has a great opportunity to grow here. We are thrilled to represent Spanx and brings Hollywood's slimming secret to Thailand," added Ms. Jasmine.

Spanx sparked an undergarment revolution in the U.S. with its use of innovative fabrics, designs, and comfort features to minimize figure flaws and help women look slimmer without sacrificing comfort. Fans of Spanx include superstars Beyonce', Jennifer Lopez, Madonna, Fergie, Cate Blanchett, Kim Kardashian and Blake Lively.

Currently, Spanx has 40 branches worldwide. The collection available in the Land of Smiles with the price ranges from 1,490 to 3,990 baht includes the In-Power Line - hosiery shapers that perform wonders, Bra-llelujah - a bra so comfortable back-to-front, you'll forget you have it on!, Slim Cognito - targeted zoned compression that's a favorite of celebrities, Skinny Britches - lightweight yet powerful shaping, Bra Cha Cha - the first ever stay-put strapless bra, and Slimplicity - sleek lightweight fabrics with strong compression, taking you from every day to elegant.

Launching in Thailand in August 2013, Spanx products are available exclusively at Siam Paragon & The Emporium.

"We expect a great response locally, considering SPANX is such a huge household name internationally. We hope to reach our sale target of approximately 20 million baht in the first six months and will expand to six locations by the end of 2013. Besides, we plan to bring in more product lines in 2014 as the market grows," Ms. Jasmine concluded.

Spanx is available at leading department stores in Bangkok:
Siam Paragon: Lingerie, 3rd floor
The Emporium: Lingerie, 2nd floor

Latest Press Release

Herbalife Nutrition Presents Products with Thai Food Good Heart emblem at 23rd ASEAN Federation Congress of Cardiology (AFCC 2018)

Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, recently presented its Formula 1 Nutritional Protein Drink Mix products which were certified and allowed to use "Thai Food Good Heart"...

BSH Makes Debut of #Bosch Vario Style Refrigerator to Capture New Lifestyle Concepts

BSH, the leading global manufacturer of home appliances from Germany under the Bosch brand, is releasing its brand-new Bosch Vario Style fridge freezer with easily changeable color door panels of up to 19 alluring colors, backed by a perfect combination...

Nestle Celebrates its Success as the Food Beverage Company with the Highest Number of Certified Healthier Choice Products in Thailand in 2018

Mr. Victor Seah, Chairman and CEO of Nestle Indochina, announced the celebration of Nestle's success as Thailand's leading food and beverage company with a total of 44 products certified with the Healthier Choice logo – the highest number in...

Wednesday Special Drinks Promotion Buy 1 Get 1 Free

at Cafe Kantary Ayutthaya, Chiang Mai, Korat, Koh Yao Noi, Prachinburi and Rayong Every Wednesday in October 2018, 2 6 p.m., Cafe Kantary invites you to enjoy a drinks promotion: "Buy 1 Get 1 Free!" Come for drinks and get a free drink of equal or...

BSH releases the new Bosch Vario style the first freezer-fridge that express more itself

BSH, the leading global manufacturer of home appliances from Germany under Bosch, Siemens and Gaggenau, releases the new Bosch Vario style- First freezer-fridge combination with easiily changer colour door panels with 19 attractive colors, ranging from...

Related Topics