SPANX, HOLLYWOOD'S SLIMMING SECRET COMES TO THAILAND AIMING FOR UPSCALE MARKET

Business Press Releases Thursday August 15, 2013 15:30
Bangkok--15 Aug--Hill & Knowlton Strategies

Peppo Fashions Group Co., Ltd., the distributor of international fashion brands including Guess and Mango is proud to represent in the market Spanx, the world's leading shapewear brand, now available at Siam Paragon and The Emporium. Bringing Hollywood's slimming secret Spanx to Thailand, the company expects approximately 20 million baht sales volume in the first six months and the shapewear will be available in more locations by the end of 2013.

"Women worldwide all want one thing in common and that is to appear in shape with no visible panty lines when seen from the back. This is where Spanx comes into play," said Ms. Jasmine Ruanglertbutr, Director of Peppo Fashions Group. Spanx is developed by Sara Blakely, the founder of Spanx who was named the youngest self-made female billionaire by Forbes magazine in 2012. Spanx shapewear are designed to accentuate the waistline and minimize the tummy and have become must-have undergarments trusted by women all over the world, including Hollywood's celebrities and fashion-forward superstars. "As for the Thai market, we have found that there is a demand for high-quality shapewear and we believe the brand has a great opportunity to grow here. We are thrilled to represent Spanx and brings Hollywood's slimming secret to Thailand," added Ms. Jasmine.

Spanx sparked an undergarment revolution in the U.S. with its use of innovative fabrics, designs, and comfort features to minimize figure flaws and help women look slimmer without sacrificing comfort. Fans of Spanx include superstars Beyonce', Jennifer Lopez, Madonna, Fergie, Cate Blanchett, Kim Kardashian and Blake Lively.

Currently, Spanx has 40 branches worldwide. The collection available in the Land of Smiles with the price ranges from 1,490 to 3,990 baht includes the In-Power Line - hosiery shapers that perform wonders, Bra-llelujah - a bra so comfortable back-to-front, you'll forget you have it on!, Slim Cognito - targeted zoned compression that's a favorite of celebrities, Skinny Britches - lightweight yet powerful shaping, Bra Cha Cha - the first ever stay-put strapless bra, and Slimplicity - sleek lightweight fabrics with strong compression, taking you from every day to elegant.

Launching in Thailand in August 2013, Spanx products are available exclusively at Siam Paragon & The Emporium.

"We expect a great response locally, considering SPANX is such a huge household name internationally. We hope to reach our sale target of approximately 20 million baht in the first six months and will expand to six locations by the end of 2013. Besides, we plan to bring in more product lines in 2014 as the market grows," Ms. Jasmine concluded.

Spanx is available at leading department stores in Bangkok:
Siam Paragon: Lingerie, 3rd floor
The Emporium: Lingerie, 2nd floor

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