The websites will be launched in Thailand and in Vietnam under the Cdiscount brand. They will benefit from Cdiscount’s expertise in the e-commerce business developed over the last ten years as well as the know-how of market-leader banners in both Thailand and Vietnam, building on:
- a large assortment of products at the best price,
- a comprehensive store network allowing a multi-channel strategy,
- a marketing tailored to local specificities.
The launch of the websites is expected within the coming weeks in both countries.
The activities will enrich Big C’s multi-channel strategy and complement its existing website Big C Shopping Online, allowing the company to increase its footprint on markets where e-commerce initiates its growth.
About Cdiscount:
Cdiscount, a subsidiary of Group Casino, is the leading e-commerce player in France with a business volume of €1.6 bn (including marketplace) after experiencing yet another year of fast growth in 2013. Cdiscount has developed a successful multi-channel strategy and innovative operating model benefiting from:
- a broad and diversified offer with its marketplace which successfully extends the product assortment of the website with offers from merchant partners. This activity now represents 16% of its business volume, 5.5 million offers and 2,800 sellers;
- new services such as the payment in store or mobile applications and websites;
- a distribution network of over 14,000 pick-up points in France.