Tea and Fruits is THE FIRST TEA IN THE WORLD WITH REAL FRUITS INSIDE.
The Idea is simple: For each Tea cup you use two bags: One bag of Tea and one bag of real dried Fruits.
Put the tea bag in the cup, pour hot water, add the fruits and…Voila you have Tea and Dessert in the same cup.
Four Colors, Four Tastes
Tea & Fruits is a fun product line, a sort of “create your own kit” by dipping the tea and adding the fruits. You can drink it hot as people do mostly in the west Or go the Thai way, add ice and drink it cold. It’s a healthy product line as Tea and especially organic tea are healthy and fruits are healthy as well especially when they are eaten instead of other sweet or salty snacks.
The Tea is grown at the highest hills of Chiang Rai by the Jatupon family who has a reputation of generations of growing high quality wide range of Organic teas. Most of the fruits are from the Pranburi province in the south of Thailand except for the Berries and Cranberries who are imported from Canada
Here are the four flavor, the four colors of the four combinations
*Each box contains 12 bags of tea and 12 bags of fruits. Net weight: 198 grams
Organic Green Tea with Orange flavor
+ real Fruits: Mango & Pineapple
Organic English Black Tea with Orange & Passion-fruits flavor
+ real fruits : Orange and Pomello peel?
Organic Green Tea with Lemon flavor
+ real Fruits : Orange & Pomello peel
Organic Black tea with Strawberry flavor
+ real fruits : Cherry and Cranberry
WHY TEA? WHY FRUITS ?
?
Two Rising Food trends
Tea - the fastest-growing drink market in the world
After water, tea is the most popular drink in the world. In recent years, the popularity of tea has been expanding faster than that of any other hot drink. One of the factors behind this trend is that tea in general is healthy, light, warm, relaxing and so true in its tastes that almost anyone can find his or her own favorite flavor. Hundreds of tea tastes and flavors are produced from a variety of tea leaves or herbs but most teas still actually come from the same plant. It is the processing of the tea that transforms those same leaves into Black tea, Green tea or White tea.?
The Tea & Fruits line is based on two basic leading teas - Black tea and Green tea. Both are sourced from premier species grown in mountainous region of Northern Thailand.?
People use real fruit mixes in addition to tea in traditional markets like Turkey, the Middle East and Asia. Tea & Fruits Co., is the first consumer retail company in the world to use such real fruits in their teas.
Fruits- Thailand - the World’s Kingdom of Fruits
In no other country are fruits so popular and central to daily eating habits like they are in Thailand. Fruits can be found in almost every street and are consumed by Thai people all the time, throughout the day, every day. Thais eat fruits in the street as snacks, from plates of fruit served as desserts and as sweet, colorful ingredients in cooked dishes.?
There are more than 150 different varieties of fruit growing in Thailand. Over the years, the Thais have learned to preserve their fruits and to naturally AIR DRY them, often adding a bit of sugar to keep them crunchy and tasty for months, or even years.
In recent years, sales of Thai fruits have expanded far beyond the traditional streets and markets. Air Dried fruits are sold in organized markets like supermarkets and airports, and are exported widely to consumers around the world.?
In our Tea & Fruits products line, we select quality Air Dried fruits, pack them in tasty mix combinations and provide suggestions on? using them as additions to quality Black and Green teas. When added to tea, the fruits stay crunchy, keep their fruity natural tastes and add a light sweetness to the tea, while at the same time allowing the original aroma of the quality tea to flourish.
MARKETING - fun and serious at the same time
In October 2014 at the same month of launching the Tea & Fruits line, it won the Expat Entrepreneurs award Thailand for products innovation in the Food & Beverage category . Here is the link to the short video we produced for the competition. www.youtube.com/watch?v=5_o5FnNIb88&feature=youtu.be
The clip is light might say amusing and so is the marketing strategy of Tea & Fruits. We are in the land of smiles and Sanuk sabai style is always helpful to support products and encourage trying.
The products are supported by Social Media Facebook mostly. The Customers today are flooded with information and it is becoming more difficult to catch the attention of people even when they are targeted and approached directly. The name of the game today is creativity and we try to be creative not only with the idea of the product but with communication: Mostly, again by amusing pictures of people trying & tasting to which we add light casual texts
Tea parties - We have had three Garden Tea parties so far and in April 18th we plan to have the fourth one, It’s a social event which is becoming more and more popular. We plan to add to the parties the concept of Alice in Wonderland’s Tea party with the participation of Alice, The Mad hatter, The march hare and the dormouse.
WHERE CAN YOU FIND TEA & FRUITS ?
In less than 4 month TEA & FRUITS is now on the shelves of most supermarkets in Thailand Starting April 2015 T & F will also be found in restaurants and Hotels, coffee shops and catering. Here are the supermarket chains where you can find Tea & FRUITS for now - March 2015.
Thai Delight- Exporting to the world
Hundreds of thousands of tourists are visiting the big modern stores of Thailand are exposed to Tea and fruits as we do do a lot of tastings constantly. Basic Teas and basic raw dried fruits are already exported broadly . As TEA & FRUITS is unique and has no competition yet then It more attractive and well accepted in any market around the world especially by the mature markets like Europe, Us and Japan but T & F actually has a great potential for acceptance in most regions where people drink tea like Russia , the middle east and the Mediterranean .
We started exporting to France and to Germany and the future for export seem quite bright.
Looking forward – future developments
Tea and fruits leans on the popularity of dried fruits all around the world and on the fast expansion of drinking Tea at home as well as in trendy Tea shops and Tea Salons.
The basic concept of Tea & Fruits is to take the commodities like TEA or like fruits and build a sophisticated totally new food product, pack it , design and brand it . This formula of taking basic products and turning them into a more sophisticated product can be continued and expanded.
It can be done with many combinations of food products but we see primarily a huge potential of developing more products based on those two commodities: Fruits and Tea .
Tea and fruits then is the first but definitely not the last product line of the company. The potential is huge and our team plans on expanding more products based on more ideas for the benefit of the company, its employees, The Thai consumers and the growing export of the Kingdom as well