'BIG Sala', BIG's newest flavor is another fabulous option created to combat the summer heat, for BIG fans of every age group and gender who desire real refreshing sweetness with just a hint of sour, like no other. In order to add some fun, BIG will also travel all over Bangkok and its surrounding provinces to distribute the refreshing fizz of 'BIG Sala' so BIG fans can truly experience this unique soft drink flavor. Also, true BIG fans will be able to send the code found under the 'BIG Sala' bottle cap for a chance to win 220 amazing BIG prizes, including a unique opportunity to cheer for the English National Football Team in a Euro 2016 match in France, and win even more unbeatable prizes.
Soren Lauridsen, AJE Group regional director for Asia and managing director of AJE Thailand, said, "As carbonated soft drink products continue to meet the desires of Thai consumers, BIG introduces 'BIG Sala' to further meet demand for unique and new soft drink tastes and offer more flavor options this summer. We expect that 'BIG Sala' will be as well received as BIG Cola by BIG fans."
"We believe that 'BIG Sala' is going to strengthen our flavored-soft drink portfolio under the 'BIG' brand. It is truly unique with its complete new look, from the new bottle shape design and the eye-catching label to the bottle cap, that coincides with our 'BIG Strikes Back' campaign, which we recently launched. 'BIG Sala' is a step in BIG's product portfolio expansion, increasing the flavor options for consumers, and it will be available in both modern and traditional trade outlets nationwide", Soren added.
'BIG Sala' is the new soft drink flavor that has been adapted to the preferences of Thai fans. It is BIG's fifth flavor to currently be sold in the market, alongside Strawberry, Orange Mixed fruit and Lemon.
Explore the irresistible sweet taste and fizz in every new 'BIG Sala' bottle, now available at 7-Eleven, leading supermarkets and stores nationwide at only 8 baht.