Nestle CEO leads 200 employees to start a journey offering four million cups of new NESCAFE BLEND & BREW to consumersnationwide

Wednesday 27 July 2016 11:33
In a sampling caravan not as you know it, Ms. Audrey Liow (middle), Chairwoman and Chief Executive Officer of Nestle Indochina, led over 200 Nestle employees and executives to personally hand out over 200,000 cups of new NESCAFÉ BLEND & BREW to delighted Thai consumers, who enjoyed its full-bodied flavor and aroma of genuine roasted coffee. The early-morning caravan, which generated lots of excitement as the enthusiastic Nestle employees marched from CentralWorld to Silom Road, kicked off a major national sampling campaign for new NESCAFÉ BLEND & BREW.

Over the next several weeks, the nationwide mass-sampling campaign is offering more than four million cups of NESCAFÉ BLEND & BREW to consumers throughout Thailand so they can experience its great taste and aroma.

NESCAFÉ BLEND & BREW is a coffee mix innovation known as "Pa Som Kafe Kwua Bod La-iad," or "blended with finely-ground roasted coffee." NESCAFÉ has reinvented coffee mix by adding finely-ground roasted coffee using a proprietary encapsulation technology developed by Nestle that captures and protects the flavor and aroma of genuine roasted coffee. Thailand is the first country in the world where Nestle has launched NESCAFÉ BLEND & BREW.

From left to right: Ms. Cruawan Varunpaichit, Business Executive Manager, Ready-to-Drink, Nestle (Thai) Ltd.; Ms. Somrudee Boonhaijaroen, Communications & Marketing Services Director, Nestle (Thai) Ltd.; Ms. Audrey Liow, Chairwoman and Chief Executive Officer of Nestle Indochina; Mr. Vladislav Andreev, Business Executive Manager – Coffee and Creamer, Nestle (Thai) Ltd.; and Ms. Pattanai Luangtrakul, Senior Marketing Manager, NESCAFÉ Coffee Mixes, Nestle (Thai) Ltd.

From left to right: Ms. Audrey Liow, Chairwoman and Chief Executive Officer of Nestle Indochina; Ms. Somrudee Boonhaijaroen, Communications & Marketing Services Director, Nestle (Thai) Ltd.; Ms. Cruawan Varunpaichit, Business Executive Manager, Ready-to-Drink, Nestle (Thai) Ltd.; Ms. Pattanai Luangtrakul, Senior Marketing Manager, NESCAFÉ Coffee Mixes, Nestle (Thai) Ltd.; and Mr. Vladislav Andreev, Business Executive Manager – Coffee and Creamer, Nestle (Thai) Ltd.

In photo: Ms. Audrey Liow (right), Chairwoman and Chief Executive Officer of Nestle Indochina; and Mr. Vladislav Andreev (left), Business Executive Manager – Coffee and Creamer, Nestle (Thai) Ltd., led Nestle employees to kick off a major sampling campaign that will deliver more than four million cups of new NESCAFÉ BLEND & BREW "Pa Som Kafe Kwua Bod La-iad" to consumers throughout Thailand. Coffee lovers Atthama "Bowie" Chiwanitchaphan (right) and Thagoon "Pop" Karnthip (left) joined the kick-off event to offer 200,000 cups of NESCAFÉ BLEND & BREW to consumers at CentralWorld and Silom Complex.