MALEE Bringing Farmers and Consumers Closely Together through a New Campaign MALEE The Caring Message Dedicated to supporting the Thai farming community and inspiring the next generation of farmers.

Business Press Releases Thursday July 28, 2016 09:18
Bangkok--28 Jul--MALEE Group

MALEE Group Public Company Limited, also known as "MALEE" brand, a leader in 100% Fruit & Vegetable Juices, wishes to share the caring and goodness from their farmers, and bring them closer to consumers, through the introduction of their new 100% fruit juice range, where farmers have carefully selected the best fruits from their farms for MALEE to create 3 new juice products.

Ms.Roongchat Boonyarat, Chief Operating Officer of MALEE Group Public Company Limited, says, "We always give importance to our "4 Cares 4 Values" of seeding, sourcing, selecting, and entrusting. This means that we select the best seed from each type of fruit before planting them in the best sourcing area. Then, we select the best fruit that will provide the best juice. Every process is entrusted to "Malee family" or our agricultural family who pour their hearts into their plants.

"We are launching three new 100% Juices with a special campaign called "The Caring Message." The uniqueness of this new product range is that the fruits do not only follow our "4 Care 4 Values", but they come from our local Thai farmers. This is in part our effort and commitment to support the sustainable development of Thai's farmers from generation to generation. The details of the three flavors are as follows:

· 100% Pineapple Mixed Fruit Juice – MALEE takes part in generating reliable and enduring careers for the Nang Lae Pineapple Farmers Group through collaboration with the Tiang Chirathivat Foundation in Chiang Rai.

· 100% Vegetable and Fruit Juice Mulberry Formula – MALEE supports the sustainable development of the Mulberry Growers through the practice of The Philosopy of Sufficiency Economy, in association with The Queen Sirikit Sericulture Center in Nan.

· 100% Tangering Orange Juice with Orange Pulp – MALEE works together with the Mae-Sin Farmers Group in Sukhothai in selecting the freshest, chemical-free tangerines for this juice."

Mr. Pornchai Choosanguan, Assistant Vice President Branded Marketing of MALEE Group Public Company Limited, says, "Our Company continually researches the market and stays up-to-date on product development. In the first half of 2016, the overall market in Thailand has been very active and highly competitive.Constant communication with our customers through advertising, public relations, point-of-sale promotions, and event activities have been integral for us to achieve our targets in this period.

"For the second half of 2016, we aim to increase our market share amid strong competition. We are releasing our new campaign "The Caring Message" in which our farmers have handwritten personal messages on the side of MALEE's packaging to share their caring and happiness for consumers to see and feel. We would like our consumers to realize the importance of the farmers, who produce the fruit that goes into our juice, and to acknowledge our farmer's sincere intentions to serve good quality products and be number one is consumers' minds.The Campaign serves as a tool to narrow the gap between farmers and customers, thus making people aware of the important role that farmers play. This support in turn allows Malee to serve the best quality of product to our consumer. "

MALEE's new campaign "The Caring Message" supports the sustainable development of the Thai farming community and aims to inspire the next generation of farmers. To support the campaign and our local farmers, please try our new products, available in 2 sizes at 7-Eleven and leading supermarkets nationwide.

Three new products of MALEE 100% Juice: