Nestle Pure Life uses digital marketing strategy to promote Eight Good Moments of Drinking Water for kids

Business Press Releases Tuesday September 13, 2016 11:20
Bangkok--13 Sep--Aziam Burson-Marsteller

The Nestle Waters Business Unit of Nestle (Thai)Ltd., led by Mr. Luca Chioda (left), Country Business Manager, is reinforcing its position as quality water that parents trust by launching the "Endless Healthy Hydration by Nestle Pure Life" campaign to promote "Eight Good Moments of Drinking Water" daily among Thai kids to ensure sufficient hydration for good health. The Eight Good Moments of Drinking Water content provides educational information on the new label for Nestle Pure Life Kids, which comes in a portable 0.33-liter size bottle featuring cartoon characters that educate moms and kids about developing the good habit of healthy hydration for kids by highlighting "Eight Good Moments of Drinking Water" each day: after waking up, after each meal (three meals a day), between classes, while doing homework and lessons; and before bedtime.

Nestle Pure Life is also using digital marketing to reach new-generation parents with a video clip to share knowledge about Eight Good Moments of Drinking Water through online channels. An activity on the page encourages families to post photos of their kids drinking water at the times recommended on the Nestle Pure Life Kids drinking water label, along with a caption explaining the importance of drinking water and the hashtag#NestlePureLifeHappyTime to inspire other mothers. Participants in the activity will have a chance to win great gifts for their kids from October 1-15, 2016.

In addition, there is a special promotion for moms to send in 40 Nestle Pure Life labels with a message explaining why to choose Nestle Pure Life to PO Box 20, Phasi Charoen, Bangkok 10160, to win one of many prizes worth a total value of six million baht, from today until the end of November 2016.

Nestle Pure Life Kids in the portable 0.33-liter size is now available for five baht at stores and supermarkets nationwide.

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