Nestle Pure Life uses digital marketing strategy to promote Eight Good Moments of Drinking Water for kids

Business Press Releases Tuesday September 13, 2016 11:20
Bangkok--13 Sep--Aziam Burson-Marsteller

The Nestle Waters Business Unit of Nestle (Thai)Ltd., led by Mr. Luca Chioda (left), Country Business Manager, is reinforcing its position as quality water that parents trust by launching the "Endless Healthy Hydration by Nestle Pure Life" campaign to promote "Eight Good Moments of Drinking Water" daily among Thai kids to ensure sufficient hydration for good health. The Eight Good Moments of Drinking Water content provides educational information on the new label for Nestle Pure Life Kids, which comes in a portable 0.33-liter size bottle featuring cartoon characters that educate moms and kids about developing the good habit of healthy hydration for kids by highlighting "Eight Good Moments of Drinking Water" each day: after waking up, after each meal (three meals a day), between classes, while doing homework and lessons; and before bedtime.

Nestle Pure Life is also using digital marketing to reach new-generation parents with a video clip to share knowledge about Eight Good Moments of Drinking Water through online channels. An activity on the www.facebook.com/nestlepurelifethailand page encourages families to post photos of their kids drinking water at the times recommended on the Nestle Pure Life Kids drinking water label, along with a caption explaining the importance of drinking water and the hashtag#NestlePureLifeHappyTime to inspire other mothers. Participants in the activity will have a chance to win great gifts for their kids from October 1-15, 2016.

In addition, there is a special promotion for moms to send in 40 Nestle Pure Life labels with a message explaining why to choose Nestle Pure Life to PO Box 20, Phasi Charoen, Bangkok 10160, to win one of many prizes worth a total value of six million baht, from today until the end of November 2016.

Nestle Pure Life Kids in the portable 0.33-liter size is now available for five baht at stores and supermarkets nationwide.

Latest Press Release

Herbalife Nutrition Presents Products with Thai Food Good Heart emblem at 23rd ASEAN Federation Congress of Cardiology (AFCC 2018)

Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, recently presented its Formula 1 Nutritional Protein Drink Mix products which were certified and allowed to use "Thai Food Good Heart"...

BSH Makes Debut of #Bosch Vario Style Refrigerator to Capture New Lifestyle Concepts

BSH, the leading global manufacturer of home appliances from Germany under the Bosch brand, is releasing its brand-new Bosch Vario Style fridge freezer with easily changeable color door panels of up to 19 alluring colors, backed by a perfect combination...

Nestle Celebrates its Success as the Food Beverage Company with the Highest Number of Certified Healthier Choice Products in Thailand in 2018

Mr. Victor Seah, Chairman and CEO of Nestle Indochina, announced the celebration of Nestle's success as Thailand's leading food and beverage company with a total of 44 products certified with the Healthier Choice logo – the highest number in...

Wednesday Special Drinks Promotion Buy 1 Get 1 Free

at Cafe Kantary Ayutthaya, Chiang Mai, Korat, Koh Yao Noi, Prachinburi and Rayong Every Wednesday in October 2018, 2 p.m.to 6 p.m., Cafe Kantary invites you to enjoy a drinks promotion: "Buy 1 Get 1 Free!" Come for drinks and get a free drink of equal or...

BSH releases the new Bosch Vario style the first freezer-fridge that express more itself

BSH, the leading global manufacturer of home appliances from Germany under Bosch, Siemens and Gaggenau, releases the new Bosch Vario style- First freezer-fridge combination with easiily changer colour door panels with 19 attractive colors, ranging from...

Related Topics