Korean Fashion Struts Authentic Style to Thailands Online Shoppers

Business Press Releases Monday November 7, 2016 11:37
Bangkok--7 Nov--Brand Now
WearYouWant adds premium Korean designer collection with stylish independent brands

WearYouWant, Thailand's leading online fashion and beauty marketplace, is launching a premium, Korean fashion range in Thailand, designed and made in Korea, to satisfy the ever-growing love of Korean brands in the Kingdom. Developing a close relationship with online fashion house, Atria International Style, WearYouWant is sourcing authentic Korean brands, importing these for the Thai market from up-and-coming local Korean designers.

Just as Korean pop music as captured a huge fan base in Thailand, there is high demand for Korean fashion too. The new Korean range of cool and stylish women's apparel, accessories, bags and shoes, is to be showcased on WearYouWant. The launch, planned for December 2016, is big news for Thailand's online shoppers. It is also a sign of growing focus from Korea on Thailand's rapidly developing e-commerce market; the fastest growing in Southeast Asia.

The WearYouWant collection is unique in Thailand and has been specially curated by fashion experts to assure quality and to appeal to the country's online fashion-buying market who are actively seeking out Korean brands. Martin Toft Sorensen, Co-Founder and Co-CEO of WearYouWant confirms that this latest fashion collection launch is part of an ongoing strategy to understand and meet their customers' needs and a response to the market in Korea too.

"Our decision to move forward with Korean brands is in part due to a general push for designers to expand beyond the saturated markets in Korea. WearYouWant is an ideal platform for this expansion as there is a great amount of passionate interest from our online shoppers for Korean fashions. We pride our success in being ahead of the curve with consumer trends and this is what makes our platform so vibrant, relevant and exciting."

This launch follows the Last Mile Fulfilment (LMF) Korea 2016 conference in September 2016, which Martin Toft Sorensen attended. The event focused on the attraction of Thailand's solid e-commerce market and higher purchasing power for Korean brands looking to grow within Southeast Asia and succeed outside Korea's competitive markets. Also clearly highlighted was the importance of fashion distributors in assisting Korean brands to spread out within the region and the value that this can bring to outside markets. The WearYouWant launch aims to add value to Thailand's blossoming ecommerce market where demand is strong and expectations high.

ATRIA STYLE (www.atriastyle.com), a powerful South Korean platform that sells contemporary fashion and beauty brands all over the world has been working closely with WearYouWant to fuel cross-border fashion and beauty relations in Thailand to build strong commerce presence between these two key retail luxury markets.

Founder and CEO, Cindy Yun is optimistic about the future success of Korean fashion and beauty brands through the WearYouWant platform. "Korean designer fashion is forward thinking, high quality and, in terms of production, there is a good lead time in creating output. This means that brands are stylish and affordable which greatly appeals to savvy Thai consumers. For designers looking to expand their collections outside of Korea, WearYouWant is a vital online lifeline and the e-commerce opportunity this launch entails will enable them to realize their true potential."


Latest Press Release

#Mediterranean Diet, Olive Oil Can Improve Teens Grades: Health Study

A new health study1 shows the consumption of Mediterranean diet, characterized by nutritious foods such as vegetables and olive oil, has been associated with higher score in core school subjects and verbal skills in adolescents. Undertaken by Jaume I...

Delicious 4 regions of Thai authentic menus at The Eatery Four Points by Shearon Bangkok Sukhumvit 15

Every day from 11.00 AM – 10.30 PM, The Eatery at Four Points by Sheraton Bangkok, Sukhumvit 15 invites you to discover new 4 sets of 4 regions Thai authentic menus which are from Northern, Western, Eastern and Central of Thailand created by our...

Mirinda Mix-It in new flavors bring greater fun plus ultimate joy from limited-edition packaging of idol girl group BNK48

Suntory PepsiCo Beverage (Thailand) Co., Ltd., the bottler and distributor of PepsiCo's beverages including Pepsi, Mirinda, and 7 Up, is launching two new flavors of Mirinda Mix-It that mixes two fruit flavors in one carbonated soft drink, which are...

Meet the latest innovation from Neigene Eye Roller! Say goodbye to dark circles under eyes with help from natural extracts.

"Neigen Eye Roller," the newest eye care product from Unicity, is the latest innovation for sensitive skin. With the combination of natural extracts from acacias, dandelion flowers, and Niacinamide, the eye roller nourishes the skin around the eyes,...

Lucky Flame Revamping Product Lines with Latest Innovations and Designs, Welcoming Second Branch Showroom within a Period of 43 Years

"Lucky Flame" -- the time-honored gas stove and cooker brand that remains loyal in Thai households' kitchens for more than 43 years -- singularly go against currently stagnant economic situations, opening a brand-new second branch showroom at "Future...

Related Topics