RTB unveils the 2017 Business Plan, convincing accessory or Mobile Lifestyle market to burgeon, establishing offensive marketing plan to stabilize growth for the next 3 years, lately adding "B&O PLAY" a new energetic brand built upon the steady and sturdy heritage of Bang&Olufsen's 90 year of uncompromising craftsmanship and design excellence from Denmark Appointed as Exclusive Distributor of headphone and speaker products in Thailand, RTB is launching the brand with the "Spring & Summer 2017 Limited Edition" collection for Beoplay A1, the popular model, available only 60 units for sales at Siam Discovery, At the same time, RTB is launching the news true portable speaker Beoplay P2 to set the trend for compact yet powerful speaker offering premium sound quality from B&O PLAY, sleek and luxury design featuring Danish style, expecting to record a 30% company's revenue growth this year.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., talked about the direction of accessory or Mobile Lifestyle market in Thailand. "For 2017, the overall market regains momentum after the sluggish business for 2-3 consecutive years. The aggregate accessory or Mobile Lifestyle market is expected to continue growth, compared with previous year. RTB sets 300 million Baht turnover target for 2017 or a 30% growth. Currently RTB occupies 50% of market share in Bluetooth headphones segment with total market value of 250 million Baht, retaining No. 1 of Bluetooth headphone market for many straight years. However, the Bluetooth headphone market is expanding rapidly because almost all late models of headphone include Bluetooth function to facilitate customer's usage today."
"As the leader in accessory and Connected Device distribution, RTB ceaselessly moves forward. In view of market environment change driven by evolution of modern technologies, especially Internet of Things (IOTs) that simplifies the use of gadgets and devices with easy connect to the Internet and significantly redefines lifestyle of customers, RTB formulates business strategy for 3 years from now to do more offensive marketing in order to sustain growth through collaboration with world-class brand owning advanced technology offering innovation relevant to lifestyle of new generation consumers in all emerging segments. Lately RTB cooperates with B&O PLAY, the leading brand from Denmark, originated from world's legendary brand with 90 year heritage, Bang & Olufsen, employing top-notched innovation and design to market. The cooperation with top brand will enable RTB to expand customer base to music listeners preferring premium quality, especially the music fans who have active lifestyle and love design."
Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., disclosed "B&O PLAY, is the hi-end audio brand from Denmark with 90 years of experience, noted for the creation of great sounding product that has unique contemporary design with great craftsmanship of the product and extreme attention to every detail by using the top quality genuine materials. In this market introduction, RTB launches the popular collection "Spring/Summer 2017" the Limited Edition of Beoplay A1 speaker, available only 60 units at Siam Discovery and the small but powerful sound, design and function speaker Beoplay P2 to favor music listeners fascinated by premium quality and design."
"Based on over 10 years of experience in market presence, RTB strongly affirms that B&O PLAY truly represents lifestyle product from product design to marketing communication. B&O PLAY perfectly meets customer demand in product functionality, lifestyle and passion as reflected by the brand slogan "Make Beautiful Music."
The Beoplay A1 is the wireless Bluetooth speaker with compact size and powerful function in unparalleled sleek and luxury design featuring a dome-shape design putting on the table for 360-degree surround sound with leather strand and B&O PLAY tag in the upper part to hang in various places and a line of invisible buttons to connect to Bluetooth, adjust volume and operate microphone. The Beoplay A1 comes with dust and splash protection. The Beoplay A1 can be used continually up to 24 hours when fully recharged by USC-C and with the B&O PLAY application to adjust sound and orchestrate two units of Beoplay A1 to function as stereo speakers for robust movie and music experience and activate amplifier system for two speakers to synchronize the play at different positions in a house. The speaker is made with aluminium grill with the double-moulded polymer base for beautiful look and steadiness. The special collection includes 3 body colors including Tangerine Red, Sand Stone and Charcoal Sand, available for 10,500 Baht.
The Beoplay P2 features palm-sized portable Bluetooth speaker unsurpassed with sleek and modern design, powerful and rich sound quality. The speaker is finely designed to use in every weather condition, splash and dust protection with convenient portability for outdoor use. The touch sensor located at the top area allows users to double tap or shake to control music playback. You can also use the speaker as an alarm clock and set up parameters via B&O PLAY application. Beoplay P2 comes with microphone that allows you to make a call hand free. The body is made with aluminum for durability, gives crisp and clear sound and comes with battery for up to 10 hours of continuous use per a full recharge, available in 3 colors for 7,890 Baht.
The two models are for sales today at Siam Discovery. The Beoplay A1 Spring/Summer 2017 collection is available only 60 units!! RTB also showcases other latest models of headphone and speaker from B&O PLAY, including headphone Beoplay H4, H7, H8 and H9 and In-ear cord headphone Beoplay H3 and H3ANC, In-ear Bluetooth headphone Beoplay H5 for sports and wireless speaker Beoplay A2 Active. A variety of new models will continue to be launched in the market to satisfy demand of customers in lifestyle and hi-end group.
Mr. Alex Chan, General Manager , Head of Sales APACof B&O Play a world-class premium audio product manufacturer under the brand Bang & Olufsen (B&O), said "Due to the Company policy to expand market for headphone and speaker of Bang & Olufsen (B&O) to reach more countries, the Company recently appoints RTB Technology Co., Ltd. the Exclusive Distribution for Thailand, in view of its specialization in quality headphone and speaker innovation with proven strong marketing and distribution channel. We are confident that the partnership will help deliver our products to serve target group in Thailand more and more."