IKEA Phuket re-launched to provide new inspiration and increased floor space, 20% growth expected

Business Press Releases Thursday June 1, 2017 09:44
Bangkok--1 Jun--ABM

IKEA, the leading furniture and home furnishings retailer from Sweden, has revamped its Pick-up and Order Point in Phuket with twice the service area to fulfill shoppers' experiences in true "IKEA style." The space is now fully loaded, providing new inspiration and offering more new decoration and furnishing items for customers to take home. The changes are expected to increase sales and the number of visitors by 20% by the end of this year.

Mrs. Benjawon Omark, Store Manager, IKEA Bangna said, "The Pick-up and Order Point is an important part of IKEA's plan to increase accessibility to our products while providing convenience, speed, and savings on shipping costs. In Thailand, we have been operating our only Pick-up and Order Point in Phuket since late 2015. We recently updated our marketing plan and revamped IKEA Phuket by enlarging the service area, providing more inspiration and products to pick up and take home, making this a miniature IKEA store in Phuket. We hope to get positive feedback from our customers.

"We are constantly evaluating opportunities and are looking into continued expansion in Bangkok. We plan to have 3 or 4 stores in the greater Bangkok area and five pick-up and order points in the provinces to enable customers to have access to IKEA's products. Currently, we have one store in Bangna and are building a second store, IKEA Bang Yai, which will open for service early next year, in addition to our Pick-up and Order Point in Phuket. We are considering potential opportunities regarding other possible store and Pick-up and Order Point locations that will allow us to deliver our affordable range of home furnishings to markets that are ready for IKEA."

Mr. Nonthacha Ketwetsuriya, Store Manager at IKEA Phuket said, "IKEA Phuket can now better accommodate customers with a 1,360 sq m service area to inspire and offer more ideas about home furnishings. We understand that people in Phuket prefer getting their products immediately after purchase, so over 400 items were added to meet this demand. The revamp extends to our menu, which provides an improved experience with IKEA's favorite snacks and beverages, in addition to a new zone, Outdoor Cafe, which is now open to refresh and energize visitors to IKEA."


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