Colgate introduces Colgate Naturals, a breakthrough toothpaste for healthy smiles inspired by nature, investing over 100 million baht to solidify its leadership in the Thai toothpaste market

Business Press Releases Friday November 10, 2017 19:13
Bangkok--10 Nov--ABM

Colgate-Palmolive (Thailand) Co., Ltd., Thailand's Number 1 manufacturer in the toothpaste market, has invested over 100 million baht for the launch of ""Colgate Naturals"" toothpaste featuring three formulas that reveal your healthy smiles inspired by nature. The company also aims to expand its business in the toothpaste market in response to the trend of modern consumers who are seeking natural products through the implementation of multi-channel and touchpoint marketing communication strategies.

In 2017, the toothpaste market is expected to be valued at over 9.1 billion baht, with Colgate remaining the market leader with over 40% market share in Thailand. Meanwhile, premium-priced toothpaste containing natural ingredients that offer the benefits demanded by modern consumers will continue building growth momentum in the market.

Ms. Jaturaporn Thanapornsungsuth, Marketing Director – Oral Care Thailand for Colgate-Palmolive (Thailand), said, ""To meet consumer needs, which are increasingly focused on the importance of products made using natural ingredients, and to strengthen our leadership in the toothpaste market, Colgate introduced 'Colgate Naturals' toothpaste in three formulas for your healthy smiles inspired by nature. The three new formulas are 'Colgate Naturals Real White' with seaweed extract and crystalline salt for naturally white teeth, 'Colgate Naturals Gum Comfort' with tea tree oil and aloe vera extract for healthy gums and teeth, and'Colgate Naturals Pure Fresh' with lemon oil and aloe vera extract which will leave your mouth feeling clean and fresh.""

Colgate Palmolive (Thailand) will invest over 100 million baht for the launch of ""Colgate Naturals"" with a focus on delivering multi-touchpoint communication strategies. A TV commercial, which aired starting on November 8, 2017, and online via, will serve as an important way to communicate information, activities and promotions, while Influencer Marketing through key opinion leaders who lead healthy lifestyles will reach targeted consumers and build effective word-of-mouth advertising. Partnerships with leading stores have been established concurrently to initiate effective publicity and sales promotions to magnify Colgate's global leadership.

Reveal your healthy smiles inspired by nature with ""Colgate Naturals"" toothpaste, available in three formulas, in different sizes: 40 grams for 39 baht, 120 grams for 99 baht and 180 grams for 129 baht, at hypermarkets, supermarkets, convenience stores, and leading stores nationwide. To follow the exciting and interesting activities from Colgate Naturals and for further inquiries, visit

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