NESCAFE Joins with the Highway Police to Safely Send Off Thai People Back to Their Homes for a Good Start to 2018

Business Press Releases Wednesday December 20, 2017 12:21
Bangkok--20 Dec--ABM

NESCAFÉ RTD (Ready-to-Drink), led by Ms. Chutirat Chavalvechakul (center), Brand Manager - Ready to Drink Business Unit, Nestle (Thai) Ltd., in partnership with the Highway Police's Pol. Col. Chakrit Mongkolsri, Superintendent of the 8th Sub-division, (2nd from right), and Pol. Capt. Prachak Ngamsophon (2nd from left), continue the "NESCAFÉ Sends You Home Safely with Full Encouragement" campaign for the fourth year in a row.

NESCAFÉ is promoting safe driving during the New Year's peak travel period by handing out the newest and the very first ready-to-drink coffee to have a Healthier Choice logo, NESCAFÉ Black Ice, a healthier choice for Ready-to-Drink black coffee that offers full coffee flavor with lower sugar and only 50Kcal. NESCAFÉ Black Ice will be the highlight product providing refreshing and healthy stimulation to drivers during their journey. Under this partnership, NESCAFÉ Ready-to-Drink coffee will be handed out to more than 200,000 drivers at 17 key locations including highway and expressway service points, as well as to passengers at bus terminals and train stations, from December 28 until December 30, 2017.

The 17 locations where NESCAFÉ Black Ice will be given away are Expressway Service Points: Bang Kaew, Bangna, Bang Pa-In, and Chatuchote; the Motorway Rest Stop; Highway Service Points: Wang Noi, Wang Manow, Nong Dindaeng, and Rangsit; Bus Terminals: New Mo Chit, Nakhonchai Air, the New Southern Bus Terminal, Pitsanulok, Khon Kaen, and Nakorn Ratchasima; and Hua Lamphong Train Station.


Latest Press Release

OISHI to penetrate ready-to-cook and ready-to-eat market

"OISHI" to penetrate ready-to-cook and ready-to-eat market, With parade of over 100 bestselling items to show its potential at THAIFEX 2018 OISHI GROUP to penetrate ready-to-cook and ready-to-eat food market with parade of new items, sales/retail...

CP-Meiji spent 50million baht inrebranding Meiji Yoghurt for the first time in 10years

"CP-Meiji" spent 50million baht inrebranding "Meiji Yoghurt" for the first time in 10years Reimaging with new soft and smooth spoonableformula along with new brand presenter And phenomenal 1 million cups sales in 7 days CP-Meiji Company Limited,...

80th Anniversary of success, Hong Thong Rice spread its wings to be a leading global rice supplier

"Hong Thong Rice" or "Golden Phoenix" celebrates its 80th anniversary, from small rice mill to spreading its wings to be a leading global rice supplier. Proactive marketing together with strengthening its brand to engage with consumers, and honestly...

KFC introduces a Kai Jad Yai, a back to school menu offering big set of chicken at only 199 baht

KFC introduces "Kai Jad Yai" a back to school menu to please fried chicken lovers offering a big set of fried chicken at 199 baht. The set comprises five pieces of fried chicken, three pieces of WingZ Zabb and three pieces of Nuggets. The menu is...

Bertolli, Thailands No. 1 Olive Oil, Receives Top Honours at Japan Olive Oil Prize 2018

BERTOLLI(R), the number one olive oil brand in Thailand, received a Gold award at the prestigious 'Japan Olive Oil Prize 2018' (JOOP). As the most-respected olive oil competition in Asia held in Tokyo annually, in order to win Bertolli competed with 230...

Related Topics