Nestle continues to drive the coffee trend, introducing New! Nestle COFFEE-MATE MILKY, a Real Milk formula offering a Nice Milky Aroma and the Smoothest Taste the First Dairy Coffee Enhancer 100% imported from Korea to attract Thai coffee lovers

Business Press Releases Wednesday January 31, 2018 14:18
Bangkok--31 Jan--ABM

Nestle is celebrating the successful introduction of NESCAFÉ RED CUP with the launch of its latest product innovation to complement Kafe-Sod (Roast & Ground Coffee) – New! Nestle COFFEE-MATE MILKY, the world's First Dairy Coffee Enhancer, to excite the instant coffee market and drive the coffee personalization trend. The biggest launch for Nestle COFFEE-MATE in Thailand in over 10 years, New! Nestle COFFEE-MATE MILKY also introduced Gunn as brand ambassador, who discovers the Nice Milky Aroma and Smoothest Taste of New! Nestle COFFEE-MATE MILKY.

As the First Dairy Coffee Enhancer in Thailand, New! Nestle COFFEE-MATE MILKY contains high-quality imported milk from New Zealand and the United States to offer coffee lovers a perfect combination of uniquely delicious "Real Milky Taste and Right Creaminess," delighting you with the "Nice Milky Aroma & Smoothest Taste" with no cholesterol and no trans fat. New! Nestle COFFEE-MATE MILKY transforms your favorite cup of coffee into the ultimate experience of a pleasurable and indulgent moment like never before.

Thai consumers have loved and trusted Nestle COFFEE-MATE for over 30 years. With its high quality and designed to deliver the perfect cup of coffee, Nestle COFFEE-MATE has been the leader by far in Thailand's coffee enhancer market for three decades. Together, NESCAFÉ RED CUP and Nestle COFFEE-MATE create the perfect combination for an outstanding personalized cup of coffee, complementing each other like a perfect mate.

Mr. Vladislav Andreev, Business Executive Officer – Coffee and Creamer Business Unit, Nestle (Thai) Ltd., said, "We are delighted to offer Thai coffee lovers our latest product innovation – New! Nestle COFFEE-MATE MILKY. Through a strong collaboration with Nestle Korea & Nestle Switzerland, we are offering the first dairy coffee enhancer available in Thailand, 100% imported from Korea, to fit the milky coffee taste profile preferred by the new generation. Our tests showed nine out of 10 consumers love the product. We are confident that New! Nestle COFFEE-MATE MILKY, together with NESCAFÉ RED CUP, will make consumers' everyday cup of coffee more pleasurable and strengthen Nestle COFFEE-MATE's leadership in the creamer market."

Gunn Svastiwat Na Ayutthaya, a breakthrough Thai actor, was selected as New! Nestle COFFEE-MATE MILKY brand ambassador. He represents the new generation with his youthful energy and natural acting talent. Gunn also loves his coffee as a white cup, enjoying a milky coffee taste profile, and he drinks his delicious coffee in a very charming manner.

The launch of New! Nestle COFFEE-MATE MILKY is being supported by a fully-integrated marketing campaign starting off with a 49-second teaser TV commercial featuring Gunn in a story to inspire consumers and introduce them to coffee with a REAL milky taste profile. In the teaser, Gunn falls in love at first sip right after he drinks coffee made by a mysterious girl. That perfect blend of a signature milky aroma and the smoothest tasting cup of coffee leads him to find his love at first sip. The teaser is followed by a romantic comedy web film and a memorable 30-second TV commercial entitled "LOVE AT FIRST SIP" that reveals Gunn's one and only girl and New! Nestle COFFEE-MATE MILKY as the irreplaceable secret ingredient behind the delicious coffee.

The TV commercial was specially created to capture the attention of and impress Thai consumers. Nestle is bringing the high-quality experience of New! Nestle COFFEE-MATE MILKY from Korea to Thailand by using a beautiful shooting location in Korea for the commercial, the country where New! Nestle COFFEE-MATE MILKY originates. The commercial is based on a fresh storyline that is set to become talk of the town, with the same high-quality production values as a feature film, including a memorable theme song. It highlights the acting talents of Gunn Svastiwat Na Ayutthaya, brand ambassador for New! Nestle COFFEE-MATE MILKY, who appears in the commercial. The commercial will air widely on leading TV stations and in digital channels from the 1st of February onwards. A supporting digital campaign and point-of-purchase materials will also strongly promote the product.

New! Nestle COFFEE-MATE MILKY is available in a 360-gram pack for 109 baht and an 80-gram pack for 37 baht, convenient to use and easy to re-store being a powder format. It's available at leading retail outlets including TESCO, Big C, Tops, Foodland, Maxvalu, Villa, The Mall, CJ-Express, 7-Eleven, and Family Marts nationwide.


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