Cheers launches Cheers Selection Northern Strawberry to welcome the month of love, emphasizing a new experience through fruit beer innovation

Business Press Releases Friday February 2, 2018 10:07
Bangkok--2 Feb--ABM

TAP Group, the manufacturer and distributor of Heineken, Tiger, and Cheers, is creating a new experience to offer more selection to consumers by introducing the latest flavor of "Cheers Selection: Northern Strawberry," a new innovation inspired by European-style fruit beer. Cheers has selected a local ingredient to create individuality with northern strawberries and recognized with pride by Thais, ensuring this drink will be a hit as a refreshing pink-colored beer with the aroma and taste of a popular fruit.

Over the past year, Cheers has invented and created beverage innovations consisting of special flavors under the sub-brand called, "Cheers Selection" to offer a distinctive experience and increased choice for consumers. In the past two years, Cheers has launched new flavors including "Cheers Selection Riceberry" created with the combination of ingredients such as imported malt and local Thai riceberry; "Cheers Selection Shogun Orange," orange -flavored beer; and the latest "Cheers Selection Northern Strawberry," another unique flavor to brighten up the month of love and which will be available for six months.

"Cheers Selection Northern Strawberry" is now available at 7-Eleven and leading stores nationwide in a 490 ml. can format for 52 baht. Follow up and enjoy other fun activities by Cheers at www.facebook.com/CheersBeerThai.


Latest Press Release

Minimum effort, maximum results with No7s NEW Instant Results Revitalising Hydrogel Eye Masks and No7 Instant Results Purifying Heating Mask

At No7 we know that women are looking for instant results with minimal fuss. We have developed NEW No7 Instant Results Revitalising Hydrogel Eye Masks, which provide instantly more refreshed looking skin around the eyes as well as visibly reducing dark...

TRESemme Celebrates Its 70th Year in Style at New York Fashion Week

This Fashion Week, TRESemme is kicking-off its 70th anniversary celebrations by proudly returning to the runways as official haircare sponsor for its 20th consecutive season. This season, TRESemme is once again partnering with a team of powerhouse...

Cheers launches Cheers Selection Northern Strawberry to welcome the month of love, emphasizing a new experience through fruit beer innovation

TAP Group, the manufacturer and distributor of Heineken, Tiger, and Cheers, is creating a new experience to offer more selection to consumers by introducing the latest flavor of "Cheers Selection: Northern Strawberry," a new innovation inspired by...

Nine West Big Clearance Sale

'Nine West Big Clearance Sale' Save Up to 80% At Nine West Shop, Central Plaza Ladprao Now until February 13, 2018 Nine West, feminine style defining timeless collection from New York offers 'Nine West Big Clearance Sale', offering savings on beautiful...

American Tourister จับมือกับตำนานลูกหนัง Cristiano Ronaldo เป็น Brand Ambassador 2018

American Tourister ("AT" หรือ "The Brand") แบรนด์กระเป๋าเดินทางชั้นนำระดับโลกได้ประกาศเซ็นสัญญากับนักฟุตบอล Superstar และ Fashion icon อย่าง Cristiano Ronaldo เป็น Brand Ambassador ปี 2018 Cristiano Ronaldo...

Related Topics