Cheers launches Cheers Selection Northern Strawberry to welcome the month of love, emphasizing a new experience through fruit beer innovation

Business Press Releases Friday February 2, 2018 10:07
Bangkok--2 Feb--ABM

TAP Group, the manufacturer and distributor of Heineken, Tiger, and Cheers, is creating a new experience to offer more selection to consumers by introducing the latest flavor of "Cheers Selection: Northern Strawberry," a new innovation inspired by European-style fruit beer. Cheers has selected a local ingredient to create individuality with northern strawberries and recognized with pride by Thais, ensuring this drink will be a hit as a refreshing pink-colored beer with the aroma and taste of a popular fruit.

Over the past year, Cheers has invented and created beverage innovations consisting of special flavors under the sub-brand called, "Cheers Selection" to offer a distinctive experience and increased choice for consumers. In the past two years, Cheers has launched new flavors including "Cheers Selection Riceberry" created with the combination of ingredients such as imported malt and local Thai riceberry; "Cheers Selection Shogun Orange," orange -flavored beer; and the latest "Cheers Selection Northern Strawberry," another unique flavor to brighten up the month of love and which will be available for six months.

"Cheers Selection Northern Strawberry" is now available at 7-Eleven and leading stores nationwide in a 490 ml. can format for 52 baht. Follow up and enjoy other fun activities by Cheers at www.facebook.com/CheersBeerThai.


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