Cheers launches Cheers Selection Northern Strawberry to welcome the month of love, emphasizing a new experience through fruit beer innovation

Business Press Releases Friday February 2, 2018 10:07
Bangkok--2 Feb--ABM

TAP Group, the manufacturer and distributor of Heineken, Tiger, and Cheers, is creating a new experience to offer more selection to consumers by introducing the latest flavor of "Cheers Selection: Northern Strawberry," a new innovation inspired by European-style fruit beer. Cheers has selected a local ingredient to create individuality with northern strawberries and recognized with pride by Thais, ensuring this drink will be a hit as a refreshing pink-colored beer with the aroma and taste of a popular fruit.

Over the past year, Cheers has invented and created beverage innovations consisting of special flavors under the sub-brand called, "Cheers Selection" to offer a distinctive experience and increased choice for consumers. In the past two years, Cheers has launched new flavors including "Cheers Selection Riceberry" created with the combination of ingredients such as imported malt and local Thai riceberry; "Cheers Selection Shogun Orange," orange -flavored beer; and the latest "Cheers Selection Northern Strawberry," another unique flavor to brighten up the month of love and which will be available for six months.

"Cheers Selection Northern Strawberry" is now available at 7-Eleven and leading stores nationwide in a 490 ml. can format for 52 baht. Follow up and enjoy other fun activities by Cheers at www.facebook.com/CheersBeerThai.


Latest Press Release

Herbalife Nutrition Presents Products with Thai Food Good Heart emblem at 23rd ASEAN Federation Congress of Cardiology (AFCC 2018)

Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, recently presented its Formula 1 Nutritional Protein Drink Mix products which were certified and allowed to use "Thai Food Good Heart"...

BSH Makes Debut of #Bosch Vario Style Refrigerator to Capture New Lifestyle Concepts

BSH, the leading global manufacturer of home appliances from Germany under the Bosch brand, is releasing its brand-new Bosch Vario Style fridge freezer with easily changeable color door panels of up to 19 alluring colors, backed by a perfect combination...

Nestle Celebrates its Success as the Food Beverage Company with the Highest Number of Certified Healthier Choice Products in Thailand in 2018

Mr. Victor Seah, Chairman and CEO of Nestle Indochina, announced the celebration of Nestle's success as Thailand's leading food and beverage company with a total of 44 products certified with the Healthier Choice logo – the highest number in...

Wednesday Special Drinks Promotion Buy 1 Get 1 Free

at Cafe Kantary Ayutthaya, Chiang Mai, Korat, Koh Yao Noi, Prachinburi and Rayong Every Wednesday in October 2018, 2 p.m.to 6 p.m., Cafe Kantary invites you to enjoy a drinks promotion: "Buy 1 Get 1 Free!" Come for drinks and get a free drink of equal or...

BSH releases the new Bosch Vario style the first freezer-fridge that express more itself

BSH, the leading global manufacturer of home appliances from Germany under Bosch, Siemens and Gaggenau, releases the new Bosch Vario style- First freezer-fridge combination with easiily changer colour door panels with 19 attractive colors, ranging from...

Related Topics